Kraig spent nearly 20 years as a management consultant, advising executive teams at both large-cap and emerging growth companies. He grew up in the marketing world at Ogilvy & Mather and Mindshare building out their global media and marketing analytics team. His next stop was at Marakon Associates where he spear-headed their efforts to link consumer and brand insights to revenue and enterprise value growth. He ran the consulting business for investment bank Leerink Swann for several years and then joined Ernst and Young as a partner in New York focused on supporting M&A transactions. He has advised dozens of companies on marketing, branding, transactions, finance, R&D and commercial operations. Fun fact – Kraig also spent 4 years in the Peace Corps in Mali, West Africa, teaching agriculture and construction and running Corps operations for the Northern half of the country. Kraig holds an M.S. in Applied Economics from the University of Arizona.