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Keith Chrzan

Sawtooth Software - SVP Analytics

Keith has 30+ years of well-rounded experience in the marketing research industry. Methodologically sophisticated, he communicates research results, implications and limitations comfortably and clearly to business professionals.

At Sawtooth Software, Keith leads the Sawtooth Analytics group of analytical consultants, leveraging Sawtooth Software’s products and general methodological and modeling expertise for client projects. Previously as SVP/Chief Research Officer at Maritz Research, Keith built and managed an extraordinary group of 20 marketing scientists for a company not previously known for its analytical heft.

Prior to that Keith was VP of Marketing Sciences at IntelliQuest, Inc. and he held client-side research positions at Boehringer Mannheim Diagnostics and Bayer, Inc. and a management consulting position at ZS Associates.

Keith has published eight papers in peer-reviewed marketing research journals and presented dozens of papers at marketing research conferences. He earned a BA in Philosophy of Religion from the University of Notre Dame made marketable by an MBA in Marketing from Indiana University. He completed additional graduate coursework in Multivariate Statistics, Experimental Design and Psychometrics. 

About Us

As the leading voice, resource and network of the marketing research and data analytics community, the Insights Association empowers intelligent business decisions. All our revenue is invested in quality standards, legal and business advocacy, education, certification and direct support to enable our members to thrive in an evolving industry and drive business impact.

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About Our Members

Our members are the world's leading producers of intelligence, analytics and insights defining the needs, attitudes and behaviors of consumers, organizations and their employees, students and citizens. 

With that essential understanding, leaders can make intelligent decisions and deploy strategies and tactics to build trust, inspire innovation, realize the full potential of individuals and teams, and successfully create and promote products, services and ideas. 

The Insights Association directly supports its members to achieve these goals.

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1156 15th Street NW, Suite 302
Washington, DC 20005
202.800.2545
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