Kate Morris is the Director of Research & Insights for Fidelity Investment’s Corporate Communications Group. She leads the majority of primary research projects for the marketing communications team to support the firm’s external public relations efforts and client events. Prior to her work with the marketing communications team, Ms. Morris directed all the brand and advertising research for Fidelity from 1998 to 2008. This included a multi-phase research study to develop Fidelity's Green Line campaign which received the ARF (Advertising Research Foundation) gold award in 2011.
Prior to joining Fidelity, Ms. Morris spent a decade as a research analyst for financial services firms including Scudder/Deutsche Bank and Bank of America/Merrill Lynch as well as a leading internet firm, CMGI.
Ms. Morris got her start in market research while working for Procter & Gamble’s personal care division, as part of the new product development team.
Ms. Morris graduated magna cum laude with a bachelor of arts in Psychology from Tufts University. Ms. Morris resides in Andover, MA with her husband and three children.