Jorge guides the qualitative research efforts of LatinoEyes and CultureBeat, the multicultural divisions of C+R Research. He has been providing research and consulting services to clients over the past two decades, both in the U.S. and Latin America.
Involved in language learning and cultural exchange since childhood, Jorge has a keen sense of cultural awareness and empathy.
Beyond his work with the general population, Jorge specializes in multiculturalism and multicultural consumer research. He has led research initiatives among all the U.S. Hispanic groups as well as with African-American and Asian-American consumers.
Jorge’s expertise as a researcher covers several areas of strategic focus including consumer attitudes and behaviors, new product development & innovation, consumer segmentation, brand positioning, advertising, and communications development.
Jorge earned his MBA from Michigan State University’s Broad School of Business and holds a B.S. in business and economics.