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John LaFrance

Market Strategies International-Morpace - Senior Director of Research Methodology and Sampling

John is responsible for development, implementation and execution of sampling and weighting designs across each of Market Strategies’ industry groups.  John has developed Market Strategies’ corporate best practices around multi-mode research and survey recruitment.  He has published research on smartphone survey taking behaviors and presented on the topics of smartphone research, cell phone inclusion in CATI research and multi-mode research practices. Prior to joining Market Strategies in 2008, John received an M.S. degree in survey methodology from the University of Michigan.

About Us

As the leading voice, resource and network of the marketing research and data analytics community, the Insights Association empowers intelligent business decisions. All our revenue is invested in quality standards, legal and business advocacy, education, certification and direct support to enable our members to thrive in an evolving industry and drive business impact.

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About Our Members

Our members are the world's leading producers of intelligence, analytics and insights defining the needs, attitudes and behaviors of consumers, organizations and their employees, students and citizens. 

With that essential understanding, leaders can make intelligent decisions and deploy strategies and tactics to build trust, inspire innovation, realize the full potential of individuals and teams, and successfully create and promote products, services and ideas. 

The Insights Association directly supports its members to achieve these goals.

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1156 15th Street NW, Suite 302
Washington, DC 20005
202.800.2545
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