John is responsible for development, implementation and execution of sampling and weighting designs across each of Market Strategies’ industry groups. John has developed Market Strategies’ corporate best practices around multi-mode research and survey recruitment. He has published research on smartphone survey taking behaviors and presented on the topics of smartphone research, cell phone inclusion in CATI research and multi-mode research practices. Prior to joining Market Strategies in 2008, John received an M.S. degree in survey methodology from the University of Michigan.