
John LaFrance
Market Strategies International-Morpace
- Senior Director of Research Methodology and Sampling
John is responsible for development, implementation and execution of sampling and weighting designs across each of Market Strategies’ industry groups. John has developed Market Strategies’ corporate best practices around multi-mode research and survey recruitment. He has published research on smartphone survey taking behaviors and presented on the topics of smartphone research, cell phone inclusion in CATI research and multi-mode research practices. Prior to joining Market Strategies in 2008, John received an M.S. degree in survey methodology from the University of Michigan.