Joe Hopper, is president of Versta Research, a market research company that specializes in customized market research and public opinion polling. Joe oversees, develops, and manages all of Versta Research's operations and research services, with clients in public relations, financial services, health care, and other industries. He has served on the board of the American Marketing Association (AMA) in Chicago as vice president. Joe previously taught social science as a faculty member at the University of Chicago and at the National Opinion Research Center. He holds a Ph.D. in sociology from the University of Colorado.