He has served as a research and analytic consultant to many major companies over the years. He worked on the development and marketing of personal computers, word processors, printers, copiers, educational toys, electronic calculators, digital watches, microwave ovens, and many new Consumer Package Goods products. He began his career at Hallmark Cards, working in brand management, and then moved to Kraft Foods brand management, focused on new products. He next worked at a major national research company, before launching Decision Analyst.
He served on the Board of Directors of CASRO (Council of American Survey Research Organizations) for many years. He also helped launch the graduate program in marketing research at The University of Texas at Arlington and headed its Advisory Board for many years. He still serves on that Advisory Board, as well as the Advisory Board for the College of Business at UT Arlington. He holds an MBA from The University of Texas at Austin and studied graduate economics at SMU. He is a student of marketing strategy, new product creation, and mathematical modeling.