Jeffrey is the chief research officer of Researchscape International, specialists in PR surveys and custom surveys. He oversees the design of studies and is the subject-matter expert for ResearchStory, software for reporting on ad-hoc surveys conducted with SurveyMonkey, Qualtrics, Alchemer, Decipher, and other platforms.
Before founding the survey-research consultancy Researchscape in 2012, Jeffrey co-founded Perseus Development Corporation in 1993, which introduced the first web-survey software, and Vovici in 2006, which pioneered the enterprise-feedback management category. A 32-year veteran of the research industry, he began his career as an industry analyst for Giga Information Group (now part of Forrester).
Jeffrey is a member of the Insights Association and the AAPOR. In 2012, he was the inaugural winner of the MRA's Impact award, which "recognizes an industry professional, team or organization that has demonstrated tremendous vision, leadership, and innovation, within the past year, that has led to advances in the marketing research profession."
In addition to his IA volunteer service listed below, Jeffrey currently serves on the IA Education Committee, Member, and in 2019 served as Committee Chair of the IA Certification Task Force.
Member of Board of Directors
2014 Directors At Large