Skip to main content

Insights Association

  • Register for news, events and more!
  • Sign In

Insights Association

  • Find a Partner
  • Be a Member
  • Get Support
  • Promote MR/A
  • Stay Informed
  • Network & Learn
  • Advance Your Career

Jackie Chan

Prudential Financial - Vice President, Head of Decision Insights Group

Jackie Chan is Vice President for Prudential Financial. She oversees Decision Insights Group, responsible for providing Prudential businesses with actionable insights to inform and shape business decisions that help them achieve their key performance goals and inspire forward looking innovation.

Chan directs the design and execution of research programs that addresses sophisticated business challenges and collaborates across Prudential to activate these insights and drive business success. She oversees the centralize insights team’s efforts to help Prudential businesses improve their results using a wide variety of research approaches and analytical techniques to generate insights around market opportunities, branding/positioning, advertising and communications, product development and go-to-market strategy, sales process and channel effectiveness, and customer experience.

Before joining Prudential in 2007, Jackie led the global syndicated primary research efforts of AMI-Partners, a consulting organization focusing on emerging Small-Medium Business (SMB) markets and Information Technologies (IT).  She managed the annual SMB primary research efforts in 25 countries globally and worked extensively on strategic IT market consulting for many leading IT companies.

Chan holds a master’s degree in Marketing Research from Baruch College Zicklin School of Business and a bachelor’s degree in Psychology from Binghamton University Harpur College of Arts and Sciences.

Member of Board of Directors

  • 2021 Directors At Large
  • 2020 Directors At Large

About Us

The Insights Association protects and creates demand for the evolving Insights and Analytics industry by promoting the indisputable role of insights in driving business impact. All revenue is invested in quality standards, legal and business advocacy, education, certification and direct support to enable our members to thrive.

The 2019 IA Code of Standards and Ethics for Marketing Research and Data Analytics may be found here.

More About Us

About Our Members

Our members are the world's leading producers of intelligence, analytics and insights defining the needs, attitudes and behaviors of consumers, organizations and their employees, students and citizens. With that essential understanding, leaders can make intelligent decisions and deploy strategies and tactics to build trust, inspire innovation, realize the full potential of individuals and teams, and successfully create and promote products, services and ideas. 

Learn How We Do It

Contact Us

1156 15th Street NW, Suite 700
Washington, DC 20005
(202) 800-2545
  • LinkedIn
  • Twitter
  • Facebook
Insights Association
  • FAQs
  • Privacy Policy
  • Media

© Insights Association 2021