Jackie Chan is an accomplished insights leader with 20+ years of experience in global B2B and B2C research and consulting in the Financial Services and tech sectors.
Expert in influencing critical business decisions by collecting, analyzing, and leveraging consumer/user and market data. Extensive experience in developing and executing customized research solutions and translating data into concise, pragmatic and actionable insights for product and strategy development and growth. Jackie has a strong track record of developing and leading high performing teams and cross-functional teams. She recently joined Facebook Inc. as a User Experience Research Director, where she leads teams of researchers to affect product strategy and design for Ads and Business Products.
Prior to that, Jackie was Vice President for Prudential Financial, where she was the head of Research and Analytics. She built & led a team of 40+ professionals responsible for providing Prudential businesses with actionable insights to inform and shape business decisions by using a wide variety of research approaches and analytical techniques to generate insights around market opportunities, branding/positioning, advertising and communications, product development and go-to market strategy, sales process and channel effectiveness, customer experience, and marketing investment optimization. Before joining Prudential in 2007, Jackie led the global syndicated primary research efforts of AMI-Partners, a consulting organization focusing on emerging Small-Medium Business (SMB) markets and Information Technologies (IT). She managed the annual SMB primary research efforts in 25 countries globally and worked extensively on strategic IT market consulting for many leading IT companies. Jackie holds a master’s degree in Marketing Research from Baruch College Zicklin School of Business and a bachelor’s degree in Psychology from Binghamton University Harpur College of Arts and Sciences.
Jackie is also currently serving as a member of the Board of Directors at the Insights Association.
Member of Board of Directors
2021 Directors At Large
2020 Directors At Large