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Giulia Prati

Opinium - Vice President, Research

Giulia is VP of Research at Opinium and leads the research agency’s US office out of NYC, where she oversees US projects and client relationships. Giulia has spent her career deploying quantitative and qualitative research methodologies to advise clients on marketing and communications strategies. Prior to Opinium, she was a Strategy Director at Weber Shandwick where she designed data-driven brand strategies for clients spanning tech, industrial, healthcare, financial services, and CPG. Giulia also spent several years at Gartner L2, benchmarking brands based on their digital marketing competence and developing the Digital IQ Index methodology.

 

About Us

As the leading voice, resource and network of the marketing research and data analytics community, the Insights Association helps its members create competitive advantage. All our revenue is invested in quality standards, legal and business advocacy, education, certification and direct support to enable our members to thrive in an evolving industry and drive business impact.

The 2019 IA Code of Standards and Ethics for Marketing Research and Data Analytics may be found here.

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About Our Members

Our members are the world's leading producers of intelligence, analytics and insights defining the needs, attitudes and behaviors of consumers, organizations and their employees, students and citizens. With that essential understanding, leaders can make intelligent decisions and deploy strategies and tactics to build trust, inspire innovation, realize the full potential of individuals and teams, and successfully create and promote products, services and ideas. 

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1156 15th Street NW, Suite 700
Washington, DC 20005
(202) 800-2545
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