Giulia is VP of Research at Opinium and leads the research agency’s US office out of NYC, where she oversees US projects and client relationships. Giulia has spent her career deploying quantitative and qualitative research methodologies to advise clients on marketing and communications strategies. Prior to Opinium, she was a Strategy Director at Weber Shandwick where she designed data-driven brand strategies for clients spanning tech, industrial, healthcare, financial services, and CPG. Giulia also spent several years at Gartner L2, benchmarking brands based on their digital marketing competence and developing the Digital IQ Index methodology.