Erwin Chang is currently the marketing research head at Novamex, a food and beverage company that produces and distributes Jarritos soft-drinks among other products. As well, Mr. Chang is the Director of Special Studies at Magaña Research Worldwide. Erwin Chang has over 20 years of marketing research experience in the US and Latin-America. He has conducted qualitative and quantitative research studies in the US Hispanic market for Toyota, McDonald’s, T-Mobile, and other top companies. He received an MBA degree with a major in marketing from the University of Illinois at Urbana-Champaign.