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Ellen Kolsto

IBM - Design Principal, Emerging Technology, Quantum Computing + AI

Ellen has been conducting user and consumer research for 18+ years. She started her journey in the world of advertising working as a Strategic Planner for agencies such as Young & Rubicam, Mullen and GSD&M. In 2012 she moved to market and product research heading up qualitative research in North America for System 1 Group (formerly BrainJuicer). Ellen joined IBM in 2016 where she has been focused on developing AI products including conversational systems (e.g. chatbots, virtual assistants) and cross-platform AI solutions. Most recently, she was appointed Design Principal within IBM Research to focus on design research for emerging technology experiences, specifically quantum computing and artificial intelligence.

About Us

As the leading voice, resource and network of the marketing research and data analytics community, the Insights Association empowers intelligent business decisions. All our revenue is invested in quality standards, legal and business advocacy, education, certification and direct support to enable our members to thrive in an evolving industry and drive business impact.

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About Our Members

Our members are the world's leading producers of intelligence, analytics and insights defining the needs, attitudes and behaviors of consumers, organizations and their employees, students and citizens. 

With that essential understanding, leaders can make intelligent decisions and deploy strategies and tactics to build trust, inspire innovation, realize the full potential of individuals and teams, and successfully create and promote products, services and ideas. 

The Insights Association directly supports its members to achieve these goals.

Learn How We Do It

Contact Us

1156 15th Street NW, Suite 302
Washington, DC 20005
202.800.2545
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