Ellen has been conducting user and consumer research for 18+ years. She started her journey in the world of advertising working as a Strategic Planner for agencies such as Young & Rubicam, Mullen and GSD&M. In 2012 she moved to market and product research heading up qualitative research in North America for System 1 Group (formerly BrainJuicer). Ellen joined IBM in 2016 where she has been focused on developing AI products including conversational systems (e.g. chatbots, virtual assistants) and cross-platform AI solutions. Most recently, she was appointed Design Principal within IBM Research to focus on design research for emerging technology experiences, specifically quantum computing and artificial intelligence.