Dr. Pradeep is a leading author, scientist, entrepreneur, and global business consultant. His new book is AI for Marketing and Product Innovation: Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing Sales.
He holds more 50 U.S. and international patents with more than 100 patent applications currently in review. He has also been published in a range of scientific journals.
Dr. Pradeep has launched a series of successful firms across a number of industries. Most recently, he was the founder and CEO of NeuroFocus (acquired by Nielsen), which ranks as the world leader in the consumer neuroscience field with numerous patents for its advanced technologies and a blue chip client list representing Fortune 100 companies across dozens of categories. He is the author of the best-seller The Buying Brain: Secrets for Selling To The Subconscious Mind, published in several languages. The book offers an in-depth explanation of how the latest advances in neuroscience affect brands, products, packaging, advertising, entertainment content, and in-store marketing on a global basis.
Dr. Pradeep founded BoardVantage which provides web-based corporate governance platforms for corporate boards of directors. (BoardVantage was acquired by Nasdaq in 2016.)
Dr. Pradeep is also the founder and CEO of MachineVantage and his new book AI for Marketing and Product Innovation is published by Wiley.
Dr. Pradeep is a founder of Smilables, BrainGuard, and StimScience.
Dr. Pradeep is the founder and Managing Partner of Meridian, a privately held firm specializing in governance consulting, customizing and applying GE best practices to multiple industry sectors. He has consulted with numerous CEOs, CIOs, Heads of HR of corporations, and his elite clients have included the King and the Queen of Qatar, its various Ministers, the President of Colombia, and Mr. Carlos Slim.
At the outset of his career Dr. Pradeep was a scientist at GE’s Corporate Research and Development where he worked extensively with various global businesses, including medical technologies, satellite navigation systems, and other classified technologies.
Dr. Pradeep’s awards and honors include the Great Minds Award from the Advertising Research Foundation, the organization’s top prize which recognizes “an individual who brings excellence to advertising research in the category of research innovation.” He was also named “Person of the Year” by the USA India Business Summit for his “impressive innovations and achievements in the field of neuromarketing.” Dr. Pradeep has been featured in major media outlets including CNN, The Economist, ABC World News, The New York Times, and many more.
He is a frequent keynote speaker and panelist at domestic and international business conferences on issues of marketing and corporate strategy. He is the author of Governance Beyond Sarbanes Oxley – Five Easy Pieces, a guidebook for board members and senior corporate executives.
Dr. Pradeep earned his Ph.D. in engineering from the University of California at Berkeley. He sings classical Indian music, plays the veena, practices Karate, and collects wine. Dr. Pradeep considers his best work to be his three amazing kids — Alexis, Shane, and Devin.