As the founder of Inqui Research, Doug leads a group of exceptional qualitative researchers and strategists who consistently reveal deeper and richer insights into consumer behavior. The highly collaborative, discovery-driven approach he has refined over the years helps clients solve complex innovation and brand challenges. Prior to Inqui, Doug co-founded Brandtrust and led the development of methodologies that helped change the way businesses think about how customers think. He works closely with scores of talented psychologists, sociologists and others from the social sciences to uncover insights and inspire fresh thinking. It's a mindset that has driven success at a diverse range of world-class companies and has lead to impressive results.