Chris is passionate about serving people through carefully crafted experiences. He led the creation of the IBM Design Research practice. Prior to joining IBM, he led teams at the Japanese corporation Uniden and the innovation and design consulting firm Kaleidoscope. One of his most prized experiences was the creation of an innovation partnership between a pediatric hospital and his former consultancy. He frequently presents on a wide range of design topics at a variety of venues, including Design It Build It, Creativity Expert Exchange, and Ethnography Praxis Industry Conference. At IBM, Chris is a Design Principal focused on design thinking practice and adoption. Currently, he is defining the design leadership practice that leverage tactics and principles of IBM’s own transformation.