Mr. Garcia is an accomplished professional in both qualitative and quantitative research. After ten years of experience in Hispanic research he founded and ran Garcia Research Associates, Inc. for over twenty years. In 2011 Garcia Research was acquired by Knowledge Networks and in 2012 Knowledge Networks was acquired by GfK. After five years with GfK, Mr. Garcia has re-launched an independent Garcia Research.
Mr. Garcia was a cum laude graduate in Foreign Languages from Pomona College in Claremont, California. He received a Ford Foundation Fellowship towards earning a Masters Degree in Comparative Literature awarded by the University of California at Berkeley. Mr. Garcia later received his Masters Degree in Business Administration from National University in San Diego, California and also did graduate work at the Université de Paris III (La Sorbonne Nouvelle).
Mr. Garcia, the child of Mexican immigrant parents, is fluent in Spanish and French.
He is Board Chair Emeritus of Valley Community Healthcare and is a past president of the Pomona College Alumni Association. In 2013 he was the recipient of the Meritorious Service award from the Marketing Research Association (MRA). He is also a recipient of awards from the Latin Business Association (Business of the Year under $5 Million) and the ARF Ogilvy Award (Multicultural project for Walmart).