Brett is Head of North America Insights for Electrolux where he provides deep, transformative consumer insight, consumer opportunities, and marketplace understanding to drive business decisions related to strategic planning, new product innovation, brand and communication, and in-store sales and merchandising programs.
Previously, Brett served as the PepsiCo Insights lead for the YUM! Foods partnership. In this role, Brett led all PepsiCo food and beverage insights work for innovation and consumer activation. Throughout his eight years with PepsiCo, Brett demonstrated his passion for insights-driven activation and increased sales through his work on the Walmart and Dollar General teams, shopper insights in the PepsiCo global sectors, and with Frito Lay innovation, where he helped launch Doritos Jacked, Ruffles Deep Ridge, and Cracker Jack’D. He’s also been an active mentor within the insights and marketing community to help cultivate success and advancement of actionable insights understanding.
Brett earned his MBA from the University of Texas, Arlington and Bachelor’s Degree in Broadcast Journalism from Brigham Young University.
Member of Board of Directors
2021 Executive Committee
2020 Executive Committee
2019 Executive Committee
2018 Directors At Large