Bill Salokar is Vice President, Client Solutions at SKIM where he builds relationships with technology, consumer goods, and healthcare clients. For over 25 years, he has used his training as a statistician to help clients understand customer decisions and develop marketing strategies. His current interests include research innovations and behavioral economics. Bill balances critical thinking and problem solving with a sense of fun, imagination, and humor. Bill is a member of the PMRG where he chairs the Program Committee.