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Angela Fontes

NORC - Program Area Director

Angela Fontes is the Director of the Behavioral and Economic Analysis and Decision-making (BEAD) program area at NORC at the University of Chicago. At NORC, Fontes oversees academic, foundation and commercial research focused on economic decision-making and consumer behavior. She is the Principal Investigator on several projects, including a five-year contract with the Securities and Exchange Commission to conduct investor protection research.

Fontes' personal research centers on retirement preparedness and methodologies for the collection of household finance data. In addition to utilizing a number large national/federal data sets including the Survey of Consumer Finances, the Survey of Income and Program Participation, and the Consumer Expenditure Survey, Fontes works extensively with the Financial Well-being and Literacy data collected using NORC’s AmeriSpeak Panel®. Fontes' research can be found in journals such as the Hispanic Journal of Behavioral Sciences, Health Affairs, the Journal of Family and Economic Issues, the Journal of Women, Politics and Policy, Financial Counseling and Planning, and the International Journal of Transportation Research.

Prior to NORC, Fontes worked in business and market research consulting with Chamberlain Research Consultants and Leo Burnett, including extensive qualitative interviewing and focus group moderation. In addition, she is adjunct faculty at Northwestern University. At Northwestern, Fontes teaches graduate courses in behavioral economics and public policy, policy analysis, and predictive analytics. Fontes is on the Board of Directors of the American Council on Consumer Interests, and the Northwest Side Housing Center. She holds a Ph.D. in Consumer Behavior and Family Economics with a minor in Sociology from the University of Wisconsin-Madison, and is a certified Project Management Professional (PMP®).

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As the leading voice, resource and network of the marketing research and data analytics community, the Insights Association helps its members create competitive advantage. All our revenue is invested in quality standards, legal and business advocacy, education, certification and direct support to enable our members to thrive in an evolving industry and drive business impact.

The 2019 IA Code of Standards and Ethics for Marketing Research and Data Analytics may be found here.

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Our members are the world's leading producers of intelligence, analytics and insights defining the needs, attitudes and behaviors of consumers, organizations and their employees, students and citizens. With that essential understanding, leaders can make intelligent decisions and deploy strategies and tactics to build trust, inspire innovation, realize the full potential of individuals and teams, and successfully create and promote products, services and ideas. 

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