A thirty year research veteran, Andrew Grenville leads Maru/Matchbox in the development of innovative and informative approaches to research and analytics. Andrew is the author of numerous research products and measurement scales, with a focus more recently on automating survey design and reporting. A process he created for measuring emotions and feelings while being exposed to video or audio is currently patent pending. He has also worked in the Innovation space, developing a system for crowdsourcing and co-creating ideas for new products and services. Andrew has conducted an extensive amount of research on research, with a focus on the development of survey tools, adapting to mobile devices and data and sample quality. He has published numerous peer-reviewed journal articles and book chapters in the areas of sociology, research methods and medicine, and has been quoted in many publications including The Economist.