Genuine, organized and passionate, Allyson is an energetic, tech savvy, go-getter who knows how to get things done with excellence. Allyson is a research associate playing a key role on the qualitative team. She is experienced in research design, moderating, analysis and creating insightful client deliverables. She is adept in 1:1 interviews and focus groups via various methods including in person, online and telephone. She is also experienced with in-homes, intercepts, shop-alongs and creative connects. Allyson is a one of the leaders of the Next Generation initiative and has played a key role in the design and execution of 2 internal research projects. Allyson is a graduate of Miami University (OH), where she earned a Bachelor of Science in Business with a focus in Marketing and Management & Leadership.