Abhi Vyas is a digital marketing expert with a proven track record of driving results and delivering innovation in the mobile marketing arena. Abhi's expertise is based on more than a decade of experience across all online marketing channels. He is a pioneer of SoLoMo (social, local and mobile) marketing strategy that represents the convergence of collaborative, location-based and on-the-go technologies, primarily used for marketing and discovery purposes.
At Verizon Wireless, Abhi manages Digital Marketing, Personalization, and Lead Generation to drive top, middle & lower funnel programs by using innovative web media intelligence, analytics, customer experience, behavioral targeting & marketing technologies to execute disruptive marketing strategies. Abhi also works as an adjunct instructor of Mobile Marketing – Tools, Tactics and Strategies at SMU. He is a co-organizer along with SMU CAPE of a Meetup group on Mobile Marketing & Strategy in Dallas.
He frequently speaks about disruptive mobile technologies and how brands can use them to drive engagement and improve customer satisfaction. Vyas has several years of marketing and management experience at DexYP (former Dex Media) and Metromedia in various senior marketing management & leadership positions.