Founded in 1975, CASRO represents more than 300 companies and market research operations in the United States and abroad.
CASRO is the "Voice and Values” of the market research industry
- We promote a rigorous code of conduct that enhances the image of market research and protects the public's rights and privacy
- We advocate our industry's effective self-regulation when legislators propose bills that threaten legitimate market research
- We champion legitimate research companies and marginalize disreputable research "pretenders” who threaten to tarnish the industry's reputation and alienate respondents
CASRO requires members to adhere to the CASRO Code of Standards and Ethics for Survey Research, a tough, internationally-cited set of standards, which has long been the benchmark for the industry.
Member companies are provided numerous benefits, including access to expert legal and business advice, inclusion in our member directory, a tailored professional liability insurance program, unique industry data, and objective staff training and networking opportunities at webinars, workshops and conferences throughout the year.
CASRO has achieved unique status among all North American associations by serving as an active representative on numerous global initiatives and as chief liaison with several leading international associations. CASRO is an active member of the Americas Research Industry Alliance (ARIA) and the Global Research Business Network (GRBN).
Our "Research Career Development” initiative reaches out to colleges and universities with information and resources to attract the best and brightest students and to make the market research profession a career of choice.