Corporate Departments

Corporate Department Application   Corporate Department Application - Professional Development Package

Dues Schedule

Stand with such leading brands as Comcast, Hulu, Eli Lilly, Johnsonville, Bayer, BET Networks, The Travelers Companies, Nestlé Purina, and many others across a wide breadth of industries and throughout the non-profit sector. 

As you develop intelligence, analytics, insights and strategies to advance your organization's products, services, ideas and brands, we can help you and your department (even if you're a talented department of one!) be a an indispensible resource.

As you are (or aspire to be) a strategic partner in organizational decision-making, we can bring you and your team into a close-knit association of supportive peers while providing you with a wide range of time- and cost-saving benefits.

For many corporate researchers, the Insights Association is home – to build your personal career or a place where your team can grow stronger. Welcome.

Here are just some of the ways we support the work you do and how we can help you and your department when you join:

• Support in upholding the practice and integrity of research and analytics – Marketers benefit from the insights provided by research and analytics, but they don’t always understand the scientific rigor involved or the privacy and ethical standards that researchers must uphold. Our Code of Standards and the personal guidance we provide as you apply these principles in myriad situations can prove critical in resolving internal disputes and alleviate unrealistic and unattainable demands from the marketing department or other stakeholders.
• Unique forums to learn from and network with peers – IA events, particularly the Corporate Researchers Conference (CRC), are popular with corporate insights leaders because they provide objective education on topics that matter most in their current work.
• Proof of your department’s commitment to integrity – Through adherence to an enforceable Code of Standards.
• Government affairs advocacy – A full-time lobbyist in Washington, DC advocating for marketing research and analytics endeavoring to ensure an accommodating environment for our industry
• Expert guidance on legal and regulatory compliance
• Objective information – Delivered by expert practitioners at conferences, webinars and forums, and on the Insights Association website.
• Access to solution providers – Seeking a new source for sample or data visualization software, looking to incorporate AI or need help making sense of all of your data streams? Leading providers of products and services exhibit at many Insights Association conferences, where you can view offerings, see demonstrations and compare competitors all in one place.
• Timely information – Government affairs advocacy and legal/regulatory compliance alerts as they happen, and industry news and insights on emerging trends, on our website and delivered to your inbox via biweekly e-newsletters.
• Local engagement – Free membership in 1 of 6 regional chapters provides the ability to inform, engage and reward your staff via exceptional local networking and educational events.
• Access to the Insights Professional Certification (IPC) program at discounted rates.
• Global access – Tap into a vast international network providing business and regulatory information and support via IA’s founding member status in the Global Research Business Network (consisting of 40+ national associations).

Who should be a member of IA? Anyone in the supply chain of producing and activating insights.

The Insights Association represents the most successful companies and individuals in the marketing research, insights and data analytics industry. Our programs and services focus on providing the knowledge and skills to help practitioners generate marketing insights and analytics effectively and efficiently, the commitment to do so with integrity, and the support network to advance your business and career in new directions. Definitions of membership types and specific benefits are listed below. 

• Access to members-only content, including white papers, memos, legal alerts, and articles, as well as our bi-monthly newsletter, Inside Insights
• Government Affairs Advocacy via a full-time lobbyist in Washington, DC, as well as continuous advocacy to federal and state policymakers on the merits of marketing research and analytics practice endeavoring to ensure an accommodating environment for our industry
• Access to on-staff privacy and compliance experts for information on privacy strategies and assistance with drafting company privacy policies; guidance and checklists on legal and regulatory compliance, including GDPR; Code interpretations; model contracts and forms readily adaptable for internal use and to meet client requirements
• Ability to participate in the Insights Association Privacy Shield Program at discounted rates, which provides required independent dispute resolution for companies self-certifying to the trans-Atlantic data transfer framework in partnership with the American Arbitration Association
• Proactive compliance guidance provided through legal alerts, articles, white papers, memos, and best practices guidance delivered regularly to help you lower legal costs before they happen
• Peer-to-peer legal discussions at our General Counsel & Privacy Officers Forum, which meets twice annually and is open only to General Counsel and Privacy Officers representing member companies and departments. Attendees may participate in-person or by teleconference from anywhere in the world.
• Preferred rates and access on the path to internationally coveted ISO certification through our CIRQ subsidiary, which provides audit and certification services for ISO research standards 20252 and 26362 and information security standard ISO 27001.
• Access to our Insights Professional Certification (IPC) Program at discounted rates.
• Access to a vast international network providing business and regulatory information and support via the Insights Association’s Founding Member status in the Global Research Business Network (GRBN)
• Discounted rates on Professional Liability/E&O and Cyber Security insurance policies tailored specifically to research and analytics companies/departments.
• Significantly discounted attendance rates for Insights Association events, which provide objective information delivered by expert practitioners and superior networking opprtunities with both corporate researchers and research company executives.
• Discounted rates to exhibit and sponsor at Insights Association events
• Access to Insights50, an exclusive event limited to 50 executives who lead corporate research, insights and/or analytics departments.
• Local engagement through free membership in one of our twelve Chapters
• Exchange ideas and get trusted resource referrals in our private, members-only online forums, designed to leverage the collective knowledge of Insights Association members
• Access to our Corporate Researchers online forum, where conversation and idea exchanges flow freely without provider access.
• Complimentary listing in the Insights Association's online Company/Corporate Department Member Directory
• Preference to provide content in Insights Association publications and to speak at Insights Association events
• Use of the Insights Association Company or Corporate Department member logo on your organization's website and promotional materials
• Participation in industry-focused Business Benchmarking and Compensation Surveys

Corporate Departments

Many offerings listed above will benefit your work. In addition, the Insights Association is uniquely positioned to provide corporate research, insights and data analytics leaders and practitioners with: 

• Support in upholding of the practice and integrity of marketing research, insights and data analytics – Marketers benefit from the insights provided by research and analytics, but they don’t always understand the scientific rigor involved or the privacy and ethical standards that researchers must uphold. Our Code of Standards and the personal guidance we provide as you apply these principles in myriad situations can prove critical in resolving internal disputes and alleviate unrealistic and unattainable demands from the marketing department or other stakeholders.
• Unique forums to learn from and network with peers – At the Corporate Researchers Conference (CRC) and the all-new Insights 50 leadership forums , in addition to an exclusive private Corporate Researcher online forum.

To learn more about Insights Association membership and its benefits, please contact Nicole Symelidis at (202) 370-6120 or nicole.symelidis@insightsassociation.org.