Speakers

Obinna Anusiem is the CEO and Founder of NGEX, a provider of information, tools and insights tthat enable clients understand, reach and engage with customers in Africa and the African Diaspora.

He is also the founder of Club 14, a group of professionals in Silicon Valley that invest in startups and other opportunities in the Diaspora and Africa. 

Obi has been engaged in research and data related efforts for and about the African Diaspora and has published articles, participated in conferences and led the development of products that drive increased awareness of opportunities within the African Diaspora and the continent.

He has also worked as a consultant on various projects in Africa and the African Diaspora and led teams of consultants and developers in initiating product development and growth strategies and building technology-based solutions for clients. 

Hilary founded Miix Analytics in 2021. Having spent her career on the supplier side, Hilary learned the art and science of Marketing Mix Modeling (MMM) during her role at The Modeling Group, a Nielsen boutique, in the 2000s, for which she is often quoted telling her story of 'falling in love with marketing mix'.

Hilary has held leadership roles at global firms Kantar and Nielsen, building talent and driving accelerated growth in the Advanced Analytics practices while consulting for marketers and insights leaders at Fortune 500 companies. Prior to this, she worked at Hotspex, Maritz, and Thompson Lightstone. She earned a Bachelor of Commerce with a major in Marketing Management from the University of Guelph, Gordon S. Lang School of Business.

In his role as Senior Director, Data Science Chris is charged with driving the growth of Gongos’ analytics and data science capability by expanding the methods, tools, and techniques that we bring to our clients. Chris is an acknowledged expert in research methodology and data science and is a well-known figure in the Insights Industry. He strongly believes in the importance of solid methodology combined with a laser focus on the business problem. Prior to joining Gongos, he was co-founder and Principal at Deckchair Data, an Insights and Analytics consultancy. Prior to founding Deckchair, he was Chief Innovation Officer and Head of Research Science for ORC International. Before that, he was Co-Founder of Parametric Marketing, a boutique analytics and methodology consultancy. He has held various senior technical and marketing positions at small and huge companies, ranging from being VP Engineering at an analytics start-up to managing a global team of over a hundred software developers at Hewlett-Packard. A Mathematician by training, Chris confesses to being a total geek and is never happier than when he is elbows-deep in data.