Speaker: Tchicaya Robertson, Accenture
With more than 20 years of corporate research experience, Dr. Robertson’s primary focus is on customer experience measurement. She has co-developed and applied a data-driven approach to experience measurement that is changing the way companies think about the interactions they create with their customers. An expert in quantitative methods, Tchicaya’s expertise includes advanced statistical modeling, analysis, and survey-based research. Prior to Accenture, Dr. Robertson was the Research Director for two lottery agencies overseeing all organizational and marketing research, including user testing, concept testing, employee surveys, customer segmentation, in-depth interviews, customer needs analysis, and new product development.