A recognized leader and speaker, Aïcha brings nearly 15 years of experience in Strategic Insights across multiple industries. In her most recent role as Director of Strategic Insights at Comcast Business, she led marketing research, competitive intelligence, and UX research while improving mission effectiveness and steering the company toward long-term growth. Previously, Aïcha succeeded in roles on Corporate Strategy and Research teams at Xfinity, Independence Blue Cross, and Urban Inc.
Aïcha is a seasoned speaker and has discussed topics related to corporate strategy and DE&I at over 10 events in just the past few years. She owns a public speaking coaching and message crafting company – SITB LLC – which helps business professionals make a lasting impact by focusing their message, conquering their nerves, and winning hearts and minds. Aïcha has an MBA from Drexel University and dedicates her free time to promoting growth and diversity in corporate settings. A native of Senegal, West Africa, she draws from her experience being a triple minority in leadership – female, a foreigner, and Black – to champion and advocate for others.