CRC Presenters

Presenters

Alejandra Alvarez

Kirk Adams

Disability, Equity, and Inclusion Advisor; Founder, Innovative Impact

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Dr. Adams most recently served as the president and chief executive officer of the American Foundation for the Blind (AFB), He is a longtime champion of people who are blind or visually impaired and is committed to creating a more inclusive, accessible world for the more than 20 million Americans with vision loss.

Dr. Adams led AFB in a new and innovative direction since becoming president and CEO in 2016. With a renewed focus on cultivating in-depth and actionable knowledge and promoting understanding of issues affecting children, working-age adults, and older people who are blind or visually impaired, Dr. Adams’ role involved pursuing strategic relationships with peers, policymakers, employers, and other influencers in order to engender and accelerate systemic advancement.

A preeminent leader in the field of blindness, Dr. Adams frequently serves as a keynote speaker at conferences across the country, informing audiences of AFB priority issue areas that include education, vocational rehabilitation and workforce participation, vision loss and aging, and technology. He has consulted with top leadership at Google, Facebook, Microsoft, and other high-profile tech-oriented companies to discuss topics ranging from product and digital accessibility to civil and disability rights, as well as key leaders in sectors that include finance, public policy, and non-profits, to name just a few. He also represents AFB as delegates to the World Blind Union (WBU), the Braille Authority of North America (BANA), and the International Council for Education of People with Visual Impairment (ICEVI).

Before joining AFB, Dr. Adams served as president and CEO of The Lighthouse for the Blind, Inc., where his work involved providing independence and self-sufficiency through employment for people who are blind. During this time, he also served as a member of AFB’s board of trustees. Prior to his chief executive role, he was general manager of administration and director of public relations and resource development.

Active in his community, Dr. Adams was a member of the Governor’s Task Force on Disability Employment and the Seattle Public Library’s Strategic Plan Advisory Committee. He was also the treasurer and member of the Board of the National Association for the Employment of People Who Are Blind and a board member of National Industries for the Blind.

Dr. Adams graduated magna cum laude with a Bachelor of Arts degree in economics from Whitman College in Walla Walla, Washington, and earned his master’s degree in not-for-profit leadership at Seattle University in Washington. He also holds a master’s degree in leadership and change from Antioch University in Yellow Springs, Ohio, and in 2019, he completed his doctorate in the same program. His dissertation was titled, “Journeys Through Rough Country: An Ethnographic Study of Blind Adults Successfully Employed in American Corporations.” In 2020, he was awarded a Doctor of Humane Letters from SUNY Upstate Medical University.

Adam Bai

Adam Bai

Chief Strategy Officer, Glimpse

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Adam Bai is Chief Strategy Officer and Chief Client Officer at Glimpse, an AI-driven, self-service human response platform. Adam is an anthropologist of innovation and technology who helped lead capabilities transformation initiatives for a range of global marketing and sales organizations, including IBM and PepsiCo. He has taught classes and/or lectured at a range of global universities and organizations, including: MIT Sloan/Tsinghua, Columbia, Harvard, and others.

More recently Adam has also written and lectured widely on generative AI opportunities, risks, and approaches to adoption.

Simon Chadwick

Yana Beranek

Global Head of User Experience, Ipsos

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Yana has 18 years of experience in UX, starting in-house at a financial services company and then as an owner of a UX research, design and strategy consultancy in the Midwest. She joined Ipsos in 2018 as SVP of UX based in New York City. In that role, she led a team of UX researchers, designers and project managers on a variety of client engagements. Her areas of expertise include financial services, online learning, ecommerce, consumer healthcare and consumer electronics. She now leads the global UX business at Ipsos, helping Ipsos clients achieve their user experience goals by connecting them with the best UX research and design teams worldwide. As an advocate for accessible UX research and design, Yana has helped lead efforts to train Ipsos UX researchers and designers in best practices for inclusive design and to provide support for clients looking to prioritize accessible research in their organizations.

Simon Chadwick

Amanda Buonopane

Innovation Insights & Strategy, Anthropologist, Rich Products Corporation

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With cross-industry background in healthcare, tech, and food & bev, I look for underlying themes in consumer behavior and connect insights through to business strategy and innovation processes.

Lee Carter

Lee Carter

President, maslansky + partners

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As President of maslansky + partners, Lee advises industry associations, non-profit organizations, and Fortune 500 corporations such as google, Nike, Bank of America, Fidelity, The Coca-Cola Company, Toyota, ExxonMobil, Merck, Pfizer, and Starbucks on what language and messaging they should use to best connect with their audiences. Her expertise is grounded in decades of real-world experience in marketing, communication, political campaigns, and audience research. She is guided by the simple idea that it’s not what you say that matters, it’s what your audience hears™.

How CEOs, companies, and entire industries communicate – whether during crises, in advertising and public relations campaigns, or with investors, Congress or the general public – often means the difference between success and failure. Clients across sectors work with Lee to find the right language to change behavior and drive results.

Lee has a deep expertise in research and messaging and has worked on a wide range of challenges across some of the best-known brands including:
· Corporate reputation and brand messaging strategies
· Master narratives for parent and sub brands
· ESG, CSR, Sustainability, and DEI narratives
· Positioning and messaging for a diverse range of investment products and offerings
· Training for Financial Advisors, Wholesalers, and communicators on messaging and language strategies
· Crisis response playbooks
· Messaging strategies for client experience and customer service

As a regular contributor to Fox News, Fox Business, Yahoo Finance, and MSNBC, Lee also provides unique insights into business news and US politics. Unlike most commentators, she doesn’t rely on traditional polling; rather, she analyzes voters’ emotional responses to help her understand voter and consumer engagement and sentiment on a deeper, more visceral level. The reaction matters, but the “why” behind it matters more. Her analysis accurately predicted the results of the 2016 primaries and general election.

Lee is the author of the book Persuasion: Convincing Others When Facts Don’t Seem to Matter (Penguin Random House) and serves on the board of the National Head Start Association, SBP, and Intangic. She is a fellow of the National Committee on US-China Relations Young Leadership Forum and lives with her family in New York.

Kathy Cheng

Kathy Cheng

CEO, Nexxt Intelligence

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Kathy founded Nexxt Intelligence with 20+ years of global market research experience, and a conviction that quantitative research could be improved by adding a qualitative dimension and using qualitative principles of building rapport, engagement, projection, and probing to deliver deeper insight at scale. That’s the motivation behind inca, Nexxt Intelligence’s Conversational AI platform for Qual x Quant insight.

Anna Conte

Anna Conte

Associate Director, Human Insights, Clorox Canada

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Anna has been an Insight specialist for over 25+ years working both on the client side with CPG organizations such as Clorox, Nestle and Kraft, as well as the supplier side in both quantitative and qualitative firms. Her continuous curiosity and early adoption of new tools to elevate insights and strategy drew her towards leveraging conversational AI to enable a better understanding of the multicultural opportunity for Clorox Canada.

Peter Cronin

Peter Cronin

Consumer Insights Director, Gold Eagle

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Reed Cundiff

Lauren Demar

Chief Sustainability Officer and Global Head of ESG, Ipsos

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Lauren is the Chief Sustainability Officer & Global Head of ESG for Ipsos. In her role, Lauren drives the development of our offer and positioning in the rapidly accelerating ESG space, including environmental sustainability and diversity and inclusion, as well as our publications and thought leadership in this area. She also oversees Ipsos’ internal commitments and work on carbon reduction, corporate social responsibility, and the important work of the Ipsos Foundation. Lauren works closely with the ESG Committee of the Ipsos Board of Directors and is a member of the Ipsos Management Board Executive Committee. She plays a leadership role in Ipsos’ global Gender Balance Network and sits on the Board of Directors of the Insights Association in North America.

Prior to this role, Lauren was Ipsos’ Global Chief Growth Officer for 4 years, overseeing the local client organizations around the world with the goal of partnering with our clients to enable their growth. Prior to that, she was the Global CEO, Ipsos Marketing Quant, leading the global specialization of Ipsos focused on market strategy and understanding, innovation, product testing, and shopper / path to purchase research.

Prior to joining Ipsos, Lauren was a Senior Marketing Executive at Unilever. During her 11-year tenure at Unilever, she held various leadership positions in Brand Management, Innovation & Marketing Services. She was a member of Unilever’s North America Leadership Team. Before joining Unilever, she was a member of the Brand Management organization at Kraft.

Lauren earned an MBA from the University of Chicago Graduate School of Business, and a BA from Tufts University.

Simon Chadwick

Michael Edwards

CGO & Co-founder, Dig Insights

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Michael is Chief Growth Officer of Dig Insights, a company that Michael and three others founded in 2010. Michael has worked on both the client side and supplier side of the research industry for over 20 years. He has conducted quantitative and qualitative research on an international scale for many Fortune 500 companies, including Nestlé, Tyson, Coca-Cola, McDonald's, P&G, Mars, Kraft and MillerCoors.

Adam Bai

David Evans

Chief Insights Officer, Collage Group

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David leads Collage Group’s research team and is passionate about creating amazing products for marketing and business insights leaders and executing proprietary research for Collage Group’s more than 200 member brands. David is the lead creator of Collage Group's Cultural Fluency Roadmap, a proprietary framework for accelerating a brand's organizational capacity to understand and win multicultural and generational consumers.

A B2B information services expert, David previously served in senior content, data and analytics roles, developing advanced tools, insights and operating models for Cushman & Wakefield, CoStar Group, the White House Office of Executive Councils and the Corporate Executive Board.

Kevin Flaherty

Kevin Flaherty

SVP Digital & Off-Premises, MOD Pizza

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Digital marketing executive with experience building high-performance teams that drive brands in competitive consumer environments. Hands-on experience with acquisition marketing, cross-channel attribution, agency management and SaaS platform integrations to create unique digital experiences. Passionate about discovering data-driven insights that guide growth-oriented product and marketing decisions.Digital marketing executive with experience building high-performance teams that drive brands in competitive consumer environments. Hands-on experience with acquisition marketing, cross-channel attribution, agency management and SaaS platform integrations to create unique digital experiences. Passionate about discovering data-driven insights that guide growth-oriented product and marketing decisions.

Simon Chadwick

Mickie French

Executive Director, The Center for Food Integrity

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Executive director of The Center for Food Integrity, Mickie French is an accomplished global expert in marketing and communications with a focus on helping companies develop and activate a more purpose-driven strategy. Her depth of experience across the food value chain, from agriculture to ingredients and CPG, has made her a trusted strategy and innovation partner. She is particularly passionate about bringing together multiple stakeholders to drive significant impact on global sustainability issues.

Previously, in senior strategic leadership roles with advertising and public relations firms, Mickie worked with some of the world’s most powerful brands to launch them into new markets or reposition them based on local insights. In addition, as an advocate for global education, Mickie served on the Executive Leadership Committee and various other volunteer committees of The Thunderbird School of Global Management where she earned an MBA in International Management. She was a frequent guest lecturer at the Singapore Management University and the Budapest University of Economics.

A Nebraska native, Mickie’s first job was detasseling corn, a job she believes every teenager should hold as a rite of passage. She has lived and worked in 10 countries (speaking six languages in addition to English). Mickie currently lives in the Chicagoland Area where she can be found on the shores of Lake Michigan year-round.

Kerry Edelstein

Joetta Gobell

Senior Vice President, Data Strategy & Solutions, Dotdash Meredith

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Joetta is the Senior Vice President of Data Strategy & Insights at Dotdash Meredith and joined the company in 2018. In her role at Dotdash Meredith, Joetta leads a team of researchers who share her passion for understanding the richness of human behavior as they seek to: derive insights from first-party data to understand audiences and inform advertising partnerships; conduct measurement studies to prove out the success of partnering with Dotdash Meredith, contextualize Dotdash Meredith’s unique offerings within the digital publishing landscape with both first-party and syndicated data; and execute primary research projects to inform product, editorial, and brand initiatives, as well as to serve as thought leadership with our advertising partners.

Prior to joining the company, she was Vice President of Primary Research in Ad Sales at A+E Networks where she conceived, conducted, analyzed, and presented large-scale qualitative and quantitative projects to better understand foundational issues in our culture and how they impact the television and advertising industries and audiences (including topics like women and money, and the representation of gender in advertising).

Previously she held roles as a qualitative researcher, innovation consultant, and strategist at several market research companies, and as a Specialist in the Advanced Planning and Strategy department at Nissan North America focused on the earliest stages of product development and innovation (including trend analysis, innovation, scenario planning, target customer and concept development, and market preparation for electric vehicles).

Joetta received a Ph.D. in Cognitive Science from University of California, Irvine, and a B.S. in Mathematics and a B.S. in Psychology from George Fox University.

Jamin Brazil

Ty Hagler

Principal, Trig

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Ty is the Principal of Trig, an award-winning innovation consulting, product design, and marketing firm that offers comprehensive insight-to-commercialization services for start-ups, mid-sized, and Fortune 500 companies across the United States. Ty is also leading a Design Coaching initiative called med+Design that is revolutionizing the way that medical entrepreneurs approach problem-solving, product and service design.

Maria Henson

Maria Henson

Director of Market Research & Insights, Visit Orlando

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Maria has been fortunate to be part of travel and hospitality industry for most of her professional life. It has been an adventure to blend the organized nature of research & insights with the fun and free aspect of travel and entertainment. Today, as a Director of Market Research and Insights, Maria leads a breadth of insight initiatives that help guide and shape Visit Orlando’s business strategies for the success of the organization and the destination. Prior to joining Visit Orlando eight years ago, Maria spearheaded numerous consumer insights studies for SeaWorld Parks & Entertainment as part of SEA’s Corporate Research team. Maria’s resume also includes four years with TNS, where she was responsible for delivering insights and strategic direction for clients in travel, hospitality, transportation, and technology sectors. An avid supporter of professional volunteering, Maria served on the Board of Florida Chapter of Insights Association and is a current Board Member of the Central and North Florida Chapter of the Global Business Travel Association. When not crunching numbers and digging for trends, you can find Maria reading fantasy books, painting, or watching her son play soccer.

Maria holds BA in International Economics from Tomsk State University in Russia, BBA in International Business from Stetson University and MBA from Rollins College.

Hogan

Taylor Hogan

Executive Vice President, Explorer Research

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Taylor is an Executive Vice President at Explorer Research. Explorer Research specializes in using immersive research environments for a deep understanding of shopper and consumer behaviors. With over 15 years of experience Taylor has worked with industry leaders in CPG, Technology, and Retail.

Janelle James

Janelle James

SVP of Media, Technology and DEI, Ipsos

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Kyle Krueger

Kyle Krueger

Head of Media, Deep Focus

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Kyle leads paid media strategy, activation and analytics at Deep Focus; providing national and regional media across all channels with an on emphasis on digital media and stewardship with robust analytics support. Previously, Kyle was VP, Media Director at HY Connect, a full-service ad agency based in Chicago, IL; where he led a cross-channel planning and buying team with a heavy focus on digital, television and out-of-home. Kyle is a current member of the IAB Digital Media Buyer and Planner Certification Program Exam Committee, which oversees development and steering of the IAB’s first certification program for digital media professionals. Kyle is also a contributing author within the International Encyclopedia of Marketing – penning chapters on Media Planning and B2B Media Planning.

Frankie Lipinski

Frankie Lipinski

Insights Analyst, Consumer & Retail, Escalent

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Frankie is an Insights Analyst on Escalent's Consumer and Retail team. She is driven by the potential for purpose-driven business to change the world and is passionate about understanding brand intentions and supporting impactful strategy. She has experience in the full scope of research, bringing critical reflection and a holistic perspective to the strategy design and implementation of quantitative, qualitative, and mixed-methods research.

As a member of the Insights Association IDEA Council as well as Escalent’s internal DEI Council, her passions center around inclusive research design, making the research industry accessible for early entrants from all backgrounds, and driving Escalent forward in all areas of equity and inclusion.

Having earned her Master of Science in Marketing Research and double bachelor's in Psychology and Marketing from Michigan State University, Frankie is always blending empathy and analytics together in practice.

Kate Eichman

Steven Markenson

Vice President, Research & Insights, FMI

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Steve Markenson leads FMI’s research & insights practice. Markenson is a market research executive with 30 years of progressive experience in his field – from research assistant to president of a full-service national market research firm – and his diverse experience includes research design, information/data collection and analysis and strategic planning.

In his role at FMI, Markenson oversees the research & insights practice at FMI, specifically the study design, survey fielding and efforts with outside knowledge partners and FMI subject matter experts. He leads the discovery process on the latest industry trends and operational insights that champion FMI as a credible voice of the food retail industry.

Joanne Mechling

Joanne Mechling

Personal Investor Research, Vanguard

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Joanne is a Marketing Research Consultant in the Investor Research & Insights Group at Vanguard, focusing on supporting the Personal Investor Research Group. She curates and manages a portfolio of market research projects and programs for enterprise-level internal clients, including Corporate Communications, Offer Strategy and Investment Strategy. Prior to joining Vanguard, she spent much of her career focused on technology markets, including corporate-side stints at HP and Intel.

Juliann Ng

Juliann Ng

EVP - Strategy & Development, Element-54

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Juliann has been passionately telling consumer stories for over 20 years since she began her marketing research career, with previous roles at GfK, Nielsen BASES, and Ipsos. She is currently the Executive Vice President of Strategy & Development at element54, a full-service market research agency. Her research expertise includes brand and communication measurement, uncovering market opportunities, segmentation, and shopper behavior. Sector expertise spans consumer packaged goods, retail, financial services, and durables in both consumer and B2B research. She holds an MBA from McGill University and is a frequent conference/webinar presenter and college guest lecturer.

In 2020, Juliann co-presented with Manulife at the Quirk's Virtual Event and at Insights Association Next2020 Virtual about a novel approach to a user-experience-based segmentation. Other speaking engagements include: a co-presentation with the British Columbia Lottery Corporation at Lafleur’s Innovation Conference about bringing segmentations to life, and several presentations at the MRIA National Conference and The Market Research Event. As the retail spokesperson while at GfK, Juliann has been interviewed on TV and the radio about shopper attitudes and behaviours.

Stella Park

Stella Park

Business Marketing, AT&T

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Over 27 years at AT&T, Stella has held a variety of positions in Sales, Customer Research & Analysis, Global Marketing, Strategy & Execution, and currently Global Business Channel Marketing. She provides customer-centric and actionable insights to assist sales leaders in making informed decisions and executes strategic initiatives. She holds an MBA from Pepperdine University, a Masters in Telecommunications from the University of Dallas, and a Bachelor of Science in Applied Mathematics from UCLA.

Adam Bai

Ana Plasencia

Innovation Explore Global Director, Mars

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Andrew Reid

Andrew Reid

CEO, RivalTech

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Patty David

Lynzie Riebling

VP of Insights + Strategy, REVOLT TV

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Lynzie Riebling is a creative powerhouse in the insights industry, with a reputation for breaking down complex data and identifying emerging trends. She specializes in qualitative research, valuing human behaviors over big data and finding new and unique approaches to reach consumers. Her interdisciplinary background in insights and strategy allows her to stay ahead of the curve in today's ever-evolving media landscape. Lynzie has been featured in Forbes, where she was recognized for her ability to use consumer insights to help some of the world's top brands stay relevant and impactful. With equal parts creativity and empathy, she challenges assumptions about what it means to be a consumer today and helps redefine how brands connect with them.

LiMei Ruan

LiMei Ruan

Senior Director, Knowledge & Insights, Fairlife

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Eric Scheer

Eric Scheer

President & Chief Strategy Officer, Seed Strategy

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As an accomplished entrepreneur with extensive brand strategy, communication and design experience, Eric has the know-how to conquer any obstacle. Eric’s experience includes agile brand launches, human-centered problem solving and results-oriented advertising. Eric has lent his talents to brands in a broad range of categories, including beauty and hair care, food and beverage, apparel, as well as various luxury services and products, from retail and hospitality to cooking equipment and spirits.

As President and Chief Strategy Officer of Seed Strategy, a Burke company, Eric is responsible for managing all aspects of the business, in addition to serving as lead strategist and advisor on key accounts.

Greg Shumchenia

Greg Shumchenia

Director of Brand Marketing, Intuit Mailchimp

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Greg has over 15 years of experience as a brand marketer, strategist, and category planner. He came to Mailchimp in 2021 as Director of Brand Marketing after a distinguished career at small and global ad agencies, including Fitzco and Dentsu Creative where he helped shape brands like Coca-Cola, Microsoft, New Balance, Hidden Valley Ranch, and Harry's. He writes professionally about brand strategy, specifically around the idea of using brands as a point of difference by making them unforgettable, and he cares a lot about a well-crafted creative brief. Greg is based in San Francisco, so when he's not thinking and writing about brands he's usually hiking, surfing, or exploring the inside of a good winery.

Kendra Speed

Kendra Speed

Chairman & CEO, Shapiro + Raj

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A marketing and strategy leader, Kendra Speed is an expert in guiding executive teams toward disruptive innovation. She is a graduate of South Carolina State University and holds an MBA from Purdue University. She also holds certifications in is Project Management and Design Thinking.

Kendra has partnered with corporations such as BET and P&G to deliver ground-breaking insights that sparked the Black Men Love campaign. She also envisioned and delivered the foundational insight in partnership with Unilever that undergird the national CROWN Act.

Kendra has led innovation processes that have ignited over $2 Billion in product and marketing pipelines for consumer and business brands including Dropbox, Toyota Energy Efficient Platform, Olay (face, hand, and body), and JM Smucker. In 2016, Kendra led the way with the real estate industry’s first ever psychographic segmentation actionable to the block group level. This capability produced the foundational insight leading to the formation of Charlotte based home builder- Fielding Homes and rebranding of national multi-family developer- Novel. Kendra has been featured in top publications, including Ebony, and was recognized as South Carolina State University’s 2017 Distinguished Young Alumna.

Kendra is currently Global Director of Consumer Insights at LinkedIn where she leads a team of individuals responsible for LinkedIn Flagship and Premium, Brand, Equity, Trust and Belonging consumer understanding. She lives in Greenville, SC with her husband, Johnny Sellers, and 4th grade daughter, Kadence. She also has two adult bonus daughters.

Nicholas Suggs

Nicholas Suggs

Sales Director, PureSpectrum

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Nicholas has been in the market research industry for over a decade, having worked at both qualitative and quantitative technology companies. At PureSpectrum, he partners with brands and agencies to help them best understand their customers through quantitative research methods and create products and services that meet their wants and needs.

Nicholas is a North Carolina native, living in Wilmington. He attended Appalachian State University for undergrad and later received his MBA from American University in Washington, DC.

Allie Visser

Allie Visser

Talent Acquisition & HR Manager, Human8

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Allie is the Talent Acquisition & HR Manager at Human8, formerly known as Gongos, Inc. Allie oversees all recruiting and HR project work for the North American region of Human8. As a self-proclaimed recruiting enthusiast, her forte is designing creative and scalable Talent Attraction solutions that drive business results and optimize efficiencies. Her passion for HR is focused around enhancing the employee experience and creating the culture that our company is known for. I believe that people are the most important asset of any organization, and I am committed to creating a positive and engaging work environment where all employees can thrive and grow.

Adam Bai

Nicole Whitlow

Global Head of Consumer Insights, KitchenAid

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Nicole leads the Consumer Insights function for KitchenAid, which operates in over 100 markets around the globe. Prior to that she led Consumer Insights for Barilla America and was responsible for the company’s market research team for the United States, Canada, Mexico and Brazil. She has also held client and vendor side research roles at companies such as McCain Foods, Millward Brown/Kantar and Catalina Marketing. Nicole is passionate about translating data and trends into meaningful growth opportunities for brands. She earned her Bachelor’s degree from Illinois State University with a concentration in Marketing and Mathematics and her MBA from DePaul University with a concentration in New Product Development/Management.

David Zimberoff

David Zimberoff

Mobility Research Investigator, SRAM & World Bicycle Relief

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Alejandra Alvarez

Mark Adams

VP, Head of Innovation, VICE Media

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Having led the digital transformation of more than a hundred entertainment brands and public personalities – from Usher and Lady Gaga, through to Barack Obama and Buckingham Palace – Mark remains at the forefront of digital media innovation and thought leadership. He chairs the Digital Leadership Council and is on a mission to democratize digital transformation.

Zekeera Belton

Zekeera Belton

Vice President of Client Services; Diverse Segment Strategist, Collage Group

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Zekeera leads efforts and programs to identify, analyze and address client's needs. She and her team work in partnership with Fortune 500 companies, helping them gain a deep understanding of and authentically connect with diverse consumer segments. Zekeera’s work fosters deep relationships and leverages the full set of Collage capabilities – strategies, insights, analytics, data, peer solutions and commercial collaboration – to plan and craft specific solutions that meet member challenges. She is a subject matter expert with real world know-how and application of national, regional, and grassroots strategies to reach niche markets, i.e., multicultural, women, LGBTQ+, people with disabilities.

Bilicic

David Bilicic

Senior Vice President, Ipsos

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David’s business experience spans both the client and agency sides. While on the client side, David developed and launched products generating over $250 million. David has provided research and advisory services to many of the world’s best-known brands. His work has included marketing fundamentals, customer experience, innovation, and due diligence for mergers and acquisitions.

David is passionate about global insights and has led engagements covering six continents while looking for that elusive Antarctica project. At Ipsos, he partners with super cool clients to accomplish amazing things by applying human insights that drive growth, efficiency, and prosperity.

Alexander Cammy

Alexander Cammy

Manager, Insights & Cultural Intelligence at Paramount

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Alexander is a seasoned cultural investigator with a dedication to authentic storytelling. He uses a powerful combination of culture-forward quant and qual research to uncover insights that help brands connect with their audiences on a deeper level. As Manager of Insights & Cultural Intelligence at Paramount Alex is committed to creating human first, thought-provoking insights. Throughout his tenure at Paramount Alex’s work has touched nearly every iconic brand from Yellowstone to SpongeBob SquarePants to RuPaul’s Drag Race.

Alex also consults for GLAAD, the world’s largest LGBTQ media advocacy organization in support of their mission to accelerate acceptance of the LGBTQ community while ensuring fair, accurate, and inclusive representation. Additionally, Alex is an honored member of The Advertising Research Foundation Creative Council, whose goals include enhancing understanding of how research and data can be used to increase the power of advertising.

Alex is a frequent national mainstage presenter and has shared his insights with the US Department of Defense and the US Food and Drug Administration. Alex holds a degree in Television Media Studies from Ithaca College, along with the title, membership, and distinction of Park Scholar.

Cerullo-McCorry

Michele Cerullo-McCorry

Senior Vice President, Behaviorally

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Michele partners with clients to define and diagnose the needs of their consumers to drive shopper growth. In her free time, you will find her cooking, enjoying nature and expertly dodging random loose Legos left on the floor by her 5-year-old.

Adam Bai

Ben Coats

CTO, iResTech

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A seasoned veteran of the technology space, Ben brings over 20 years' experience in engineering and technical leadership in multiple industries to address the unique challenges of the market research industry. Ben has been at the forefront of many "firsts” as he led major projects for some well-known brands and has been instrumental in growing several start-ups to become international successes. Now he brings that same thought leadership to IRT. As Technical Leader, he guides IRT's forward-looking technology strategy, aimed at bringing new and disruptive ResTech to revolutionize the way we do business, redefining data quality standards and operational efficiency.

Simon Chadwick

David Corsaro

VP Consumer and Retail, Escalent

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For 25 years, David has been the "go to"​ guy for market research expertise in a variety of categories including (but not limited to) financial services, media, consumer packaged goods, pharmaceuticals, and alcohol beverages. He has presented case studies at several major market research conferences covering shopper insights, brand and advertising tracking and effectiveness, segmentation and innovation work. In his non-9 to 5 life, David is an accomplished magician performing in 4 different off-Broadway magic shows in NYC as well as the world-famous Magic Castle in Los Angeles and he even appeared on the hit TV show “Penn & Teller: Fool Us”....and yes, he fooled them.

Simon Chadwick

Renee Daulong

Global Brand and Reputation Research Manager, Brand Content & Insights, Dell Technologies

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Renee has been the Head of Brand Research at Dell Technologies for a decade, transitioning through three CMOs, four brand tracking research partners, three campaign measurement partners, and the move from a branded house to a house of brands then back to a branded house. While she would like to blame her gray hair on all of that, it is, alas, genetic. Renee lives and works most days in Georgetown, Texas, the fastest growing city in the nation for cities with a population of more than 50,000. Her Bachelor of Science in geophysics and Master of Science in community and regional planning have little correlation with her current role.

Reed Cundiff

Yao Ding

Accessibility Research Lead, Meta

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Yao Ding currently leads user research at the Central Accessibility team of Meta. He has 10+ years of experience working with people with disabilities in academia, clinic, and tech industry. He conducts user research to build a deep understanding of users with disabilities and incorporates their perspectives to create accessible and equitable experiences. Yao strives to uplevel accessibility research at Meta through training, mentoring, setting up research panels, creating rolling accessibility research programs, running accessibility design workshops, and collaborating with academics. He also actively contributes to industry-wide accessibility organizations to help shape the next-generation accessibility technology.

Andrew Elder

Andrew Elder

Principal and Chief Research Officer, Illuminas

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Andrew is a Principal and Chief Research Officer at Illuminas, where he is the primary methodological consultant on research design, sampling, statistical analysis, and the interpretation of research results. He is recognized as a marketing sciences expert among international research professionals and has designed and implemented advanced research projects that serve the world’s most renowned companies. Andy is passionate about creating actionable insight for complex business problems and building structure across diverse information streams.

quantilope

Thomas Fandrich

Chief Customer Officer and Co-Founder, quantilope

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Thomas is the co-founder and CCO of quantilope. From 2018 to 2021, he was Managing Director for quantilope Inc. based in New York leading the expansion of quantilope's US business. His work has been featured in international specialist magazines including the Journal of Marketing, Journal of Product Innovation Management and Quirk’s. Prior to starting quantilope, Thomas worked as a market researcher studying quantitative methods in the fields of consumer behavior and marketing mix efficiency. Thomas earned a Ph.D. in marketing science from the University of Kiel.

Brittany Foley

Brittany Foley

Manager, Foundational Consumer Insights, McDonald's

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Brittany manages Foundational US Consumer Insights at McDonald’s and focuses on creating a deeper understanding of the mindset of customers and key audiences across the company – particularly on creating a holistic vision of adult Gen Z consumers. Prior to McDonald's, Brittany spent much of her career working at Northern Trust where she provided insights on how to best talk to Gen Z on financial topics.

Britney Gaia

Britney Gaia

Senior Market Insights Analyst, Brighthouse Financial

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Britney is senior market insights analyst at Brighthouse Financial. In this role, she supports the market insights organization through brand, product, experience, and employee listening research. Her work informs data-driven strategies across the company and helps ensure that target audiences' voices remain top-of-mind during the decision-making process.

Prior to joining Brighthouse Financial, Britney held positions in the digital marketing, data analytics, and competitive intelligence spaces, which have enabled her to bring a holistic perspective to research projects. Across all her roles, Britney has maintained the ability to merge her naturally curious and creative mindset with data to bring insights to life.

In both her professional and personal lives, she's never been one to sit still and believes it’s important to ensure that she’s learning something new every day.

Emily Goldwyn

Emily Goldwyn

Writer/Producer

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Emily Goldwyn has been writing and producing movies and television since she was 22 years old. Though she comes from one of the most revered families in Hollywood, Emily has carved her own path as one of the industry's great and prolific storytellers.

Her work has been seen across the entertainment landscape -- on Hulu, Showtime, HBO, Netflix, Amazon, AMC, Sony, Comedy Central, Amblin, and many more.

She has worked alongside Amy Schumer, Mila Kunis, Rashida Jones, Darren Star, Annie Mumolo, Awkwafina, Molly Jong-Fast, Emma Roberts, and others to bring life to her many series, projects, and feature films.

(For good measure, and by sheer coincidence, she was also writer/producer on the acclaimed Netflix show EMILY IN PARIS.)

Emily was a member of The Groundlings Sunday Company and graduated from Stanford University.

Kelli Hammock

Kelli Hammock

Strategic Communications Director, L&E Research

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Kelli holds a degree in Mass Communication and joined L&E Research in 2019. She has worked in market research since 2005, with operational experience in recruitment, project management, and programming. Kelli currently supports L&E's Client Solutions team by providing consultation, research design, proposals, and screener development. She leads L&E's marketing by creating content and designing materials, producing webinars, planning events, and providing guidance for external communications.

Tori Herman

Tori Herman

Senior Consumer Insights Manager, MANSCAPED

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With a passion for understanding the elusive and ever-changing mind of the consumer, Tori has dedicated her career to placing the consumer at the forefront of major strategic decisions. Throughout her tenure at companies such as Macy’s, Bloomingdales, SmartyPants Vitamins, and MANSCAPED, she has implemented numerous reports and processes to improve the consumer experience. Her deep understanding of the consumer psyche, combined with her natural intuition, has allowed her to build strong communities and create viral, engaging content that drives brand recognition, growth, and loyalty.

Jamin Brazil

Andrew Hui

AVP, Consumer Insights,TD Bank

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Andrew leads the North American Consumer Insights Practice at TD Bank. His team of 21 consumer and behavioural insights practitioners lead over 500 research projects every year to support the consumer and behavioural insights needs of TD Bank in both Canada and the US. His team is responsible for insights related to Brand, Citizenship, Sponsorship, ESG, Line of Business, Behavioural Economics, and Diverse Communities. Prior to TD, Andrew was a VP at Ipsos – with the organization for almost 10 years. At Ipsos, he managed quantitative market research studies for clients in a variety of industries including telecommunications, foodservice, retail, tier-1 CPG, and financial. Before Ipsos Andrew was at Cara (now Recipes Unlimited) where he managed the overall Guest Satisfaction research program in addition to supporting the Kelsey's, Montana's, and Milestone's brands with consumer insights. Andrew was also an instructor for the Quantitative Marketing Research course at University of Toronto's School of Continuing Studies for four years.

Simon Chadwick

Elizabeth Kadrich

Senior Research Manager, SKIM

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Elizabeth is a Senior Manager based in SKIM’s Chicago office. She has worked extensively in the eCommerce space and has taken on many strategic and custom mixed methodology projects including decision journey mapping. Her experience covers a variety of industries but most notably durables, consumer packaged goods, and technology./p>

Joe Lamson

Joe Lamson

Vice President, NAM, Forsta

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Currently Joe is responsible for leading Forsta's strategic client growth in North America. Prior career positions include leadership and individual contributor roles in Business Development as well as Operations at FocusVision, Kantar (GMI/Lightspeed) and Harris Interactive. He has expertise in Software sales/deployment/management as well as operational execution in the research and experience industry.

Lisa Luth

Lisa Luth

SVP of Business Development, Luth Research

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Lisa is the senior vice president of business development for Luth Research. In her current role, she leads the sales and marketing team to create value for Fortune 500 clients such as Walmart, Expedia, Ford and Gallo. Prior to Luth Research, Lisa spent 20 years as a senior leader in nonprofits including Girls on the Run and Feeding America.

Lisa received her BS in Marketing and Statistics from San Diego State University and an MBA from Vanderbilt University. She is known for her innovative approach to creating value across organizations and her leadership in times of transition and change.

Simon Chadwick

Zach Markiewicz

Senior Insights Strategist, Federal Reserve Bank of Chicago

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Zach Markiewicz is a Senior Insights Strategist for the Market Insights Team at the Federal Reserve Bank of Chicago where he is responsible for gathering market intelligence and advising senior leadership on developments in the payments system.

Mitchell

Ryan Mitchell

Vice President, Creative Excellence, Ipsos

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In his 13 years at Ipsos, Ryan has partnered with some of the world’s largest brand advertisers and their agencies to help guide them in their creative development. He has a passion for storytelling and providing strategic advisory when it comes to curating consumer insights. His areas of expertise include early-stage campaign idea research, ad testing, and in-market campaign evaluation. Ryan has a Bachelor’s degree in Marketing from Hofstra University and is based in Denver, CO.

Andrea Nienstedt

Andrea Nienstedt

Senior Storytelling Manager, Human8

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Stories are the stuff of life. They’re an essential part of the fabric of the human experience. Andrea has dedicated her life to storytelling because she believes, ultimately, stories are how we make sense of ourselves, each other, and the world around us. And we can’t make anything better until we understand it. Good storytelling in our work allows us to deeply understand other people, and then translate those insights in ways that hold meaning, create impact, and generate change. Whether the charge is helping researchers learn how to tell better stories, helping clients make sense of the stories they’ve got, or helping tell stories with the power to change businesses or communities, she’s here for it.

Bill Partyka

Bill Partyka

CEO, Coolhouse Botanics

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Bill is the Chief Executive Officer of the Kradle Pet Comfort company and board member of Coolhouse Botanics Inc. He previously served as President and Chief Executive Officer of the Gerber Products Company the global leader in early-stage nutrition, Chief Global Commercial Officer of the Wyeth Nutrition Company and played significant leadership roles at both Conagra Brands Inc. and General Mills Inc. Bill holds an MBA in Marketing and a BA in Finance both from the University of St. Thomas in Minnesota.

Janice Radomsky

Janice Radomsky

ESG Practice Lead, Ipsos Strategy3

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D REid

Daylen Reid

Associate Consumer Insights Manager, Brinker International

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Daylen Reid is a consumer insights specialist at Brinker International, working on the Chili’s brand. His passion for behavioral research began when he was very young, and while in college he began working at the UVU SmartLab where he performed biometric and behavioral research for a number of major brands. Since then, he has developed a deep knowledge of both qualitative and quantitative research methods that have been used to gain important insights to improve the experience for Chili’s guests. At Brinker, he focuses on translating these insights to key stakeholders across the organization to build initiatives that grow the business

Melissa Rodriguez

Melissa Rodriguez

Principal, Circana

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Melissa has been a part of Circana for nearly 20 years, engaging and energizing clients for growth across multiple areas of the store. As a Principal in Retail & Consumer Protein, Melissa leads the Circana client relationship with key protein industry players. She also participates in many of Circana relationships with industry associations including IDDBA, NFI and NAMI, and her insights have appeared in webinars and Thought Leadership publications.

Jasmine Sachdeva

Jasmine Sachdeva

Director, Consumer Insights & Analytics, Arterra Wines Canada

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Shepherd

Emily Shepherd

Group Manager, Creative, Directions Inc

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Emily is a thought leader in data visualization and insights communication. Fueled by a passion for both data and creativity, she has dedicated herself to coaching insights professionals on how to visually communicate complex data with a focus on driving business impact.

Throughout her 10+ year career in market research, she has developed an approach that breaks down data visualization into a concrete process that is attainable by all.

In her role as Creative Group Manager at Directions Inc, a Top 25 market research agency, Emily leads a team of talented designers to find creative solutions to complex data problems. Among her coworkers, she’s earned the unofficial title of ‘Professional PowerPointer’!

Emily has a master’s in marketing research from Michigan State University, a B.A in statistics from Grand Valley State University, and 10+ years of professional graphic design experience.

Richard Scionti

Richard Scionti

VP Product Development & Innovation, CMB

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Richard joined CMB from Forsta where he was head of the global Solution Consulting team. Prior to that he was at Partner and Cambiar Consulting where he led the Technology & Analytics Practice. Richard has also served in technology executive leadership positions for GfK, Prophet Brand Strategy and Harris Interactive.

EdwardStaples

Edward Staples

Senior Director, Business Development, Prodege

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Edward has 17+ years of client- and supplier-side experience in marketing and market research, including 5 years with Kantar and 5 years at Prodege. His clients include Market Research firms and Fortune 500 companies across a spectrum of industries.

At Prodege, Edward is responsible for supporting new and existing client relationships through a consultative approach, and with a best-in-class support team.

David Tardio

David Tardio

Head of Advertising Sales and Marketing, Warner Bros. Discovery’s U.S. Hispanic Group

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David Tardio is the Head of Advertising Sales and Marketing for Warner Bros. Discovery’s U.S. Hispanic Group, a premier global media and entertainment company serving passionate Hispanic fans. In this role, David leads the expansion and advancement of WBD’s U.S. Hispanic’s offering for advertisers and oversees the go-to-market ad sales strategy for WBD’s multiplatform portfolio which includes the cable networks: Discovery en Español, Discovery Familia, Hogar de HGTV and CNÑ en Español, plus leading streaming products Discovery en Español GO, Discovery Familia GO and CNÑ Resumen.

A recognized thought-leader in the advertising and media industry, Tardio has over two decades of experience helping fortune 500 brands connect with multicultural audiences. Prior to Warner Bros. Discovery, David held senior sales roles with Univision and Azteca America.

David holds an MBA from the Middlebury Institute of International Studies at Monterey, and a BA in Political Science and Spanish from Gettysburg College. He is based at WBD’s headquarters in New York City.

Chip Walker

Chip Walker

Head of Strategy, StrawberryFrog

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Chip leads StrawberryFrog’s strategy and research divisions, specializing in Movement Marketing. A skilled team builder with a highly regarded reputation, he worked in collaboration with our CEO, Scott Goodson, to define our Movement Marketing process for company transformations and for marketing to consumers.

Chip is well-versed in the Movement strategy discipline with broad expertise in many sectors complemented by the deep and relevant experiences of helping to lead the transformations of Bank of America, Goldman Sachs, and Morgan Stanley. He has also grown significant brand identities for PepsiCo, Jim Beam, and Heineken.

Kwame Wireko

Kwame Wireko

Growth Marketer, Nestlé R&D

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Kwame is a Growth Hacker/Marketer at Nestlé R&D US Accelerator, enabling white-space innovation project teams to make rapid and data-based decisions. Specializing in Lean Start-up and Design Thinking methodology, Kwame uses these approaches to drive quick and agile route-to-market exploration.

Monica Aguilo

Monica Aguilo

Senior Director of Insights, Strategy & Social Impact, MANSCAPED

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From helping startups define their branding, content, and product development strategies, to assisting CPG giants like Procter & Gamble and Nestle with large-scale innovation projects, Monica’s 20 years of marketing and consumer insights is truly expansive. One common thread throughout her career has been putting the consumer first.

At MANSCAPED, Monica has built and now leads the Consumer Insights department providing strategic and actionable insights to fuel the company’s rapid global growth. With a passion for consumer-led brand building, Monica helps inform the organization’s strategic decision-making and monitors the overall health of the brand.

Mercedes Bender

Mercedes Bender

DEI Practice Lead, Ipsos Strategy3

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Mercedes is a Principal at Ipsos Strategy3, and leads the Diversity, Equity and Inclusion practice. With foundational experience as a brand strategist, she also advises brands on how to authentically embed DEI within their core brand strategies.

She has past experience in entrepreneurship, digital commerce and product management, and has led some of the top consumer brands such as Google, Coca-Cola, Life Fitness, and IBM in launching new products, developing digital innovation, and positioning them as leaders in the market.

She believes that brand success resides not just through the products they create, but through the humans they serve - by creating value and a sense of belonging at every touchpoint within their experience. Although she only likes her weather warm and sunny, Mercedes remains fiercely committed to her hometown of Chicago. She holds an undergraduate degree in Biology from Xavier University of Louisiana, and an MBA from the Kellogg School of Management.

Danielle Blugrind

Danielle Blugrind

Sr. Consumer Insights Manager, Roku

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Danielle Blugrind is a Senior Consumer Insights Manager with the #1 TV Streaming Platform in the US, Roku. She is responsible for qualitative and quantitative research on products, positioning, pricing, promotions, shopper research, and all efforts designed to bring more consumers onto the Roku streaming platform. Danielle has other client-side experience at Mattel and Taco Bell and also spent a decade as an independent market research consultant and qualitative moderator for clients in apparel, restaurants, tech, finance, and more. She currently works from home with her two dogs and three cats.

GeorgeCarey

George Carey

CEO, The Family Room

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George is CEO of The Family Room and creator of Passion Points, the industry’s largest dataset on consumer emotion. Based on the hundreds of thousands of youth and adult respondents over seven years of longitudinal tracking, and covering twelve global markets, Passion Points provides concrete data on how changes in the world are changing the human beneath the consumer and how brands and media properties will have to pivot to remain relevant.

Simon Chadwick

Simon Chadwick

Managing Partner, Cambiar Consulting

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Simon founded Cambiar in 2004 to provide strategic assistance to research and insight companies as they face rapid and fundamental change. With 40 years of guiding and managing international organizations of various sizes and stages, Simon’s advice and counsel has helped many companies increase their value – to stakeholders, investors and clients. He is an acknowledged industry leader, author and conference speaker. In addition to his role at Cambiar, Simon is also a Fellow of the Market Research Society, Chairman and Laureate of the Insights Association and Editor-in-Chief of Research World, ESOMAR’s global magazine. He holds an MA in Philosophy, Politics and Economics from Oxford University, UK, and has done post-graduate studies at both Columbia and Harvard business schools in Change Management and Strategic Management.

John Colias

John Colias

Senior Vice President, Research & Development, Decision Analyst, Inc.

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John V. Colias, PhD: As a leader with both university teaching and business consulting experience, John focuses on predictive modeling and prescriptive analytics. As Senior Vice President, Research and Development, at Decision Analyst, John combines academic and business interests to help analytics professionals by offering cutting-edge analytic solutions tempered by business realism. He holds a doctorate in economics from The University of Texas at Austin, with specializations in econometrics and mathematical modeling methods.

Simon Chadwick

Lisa Courtade

Executive Director, Commercial Insights & Analytics, Organon

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Andy Davidson

Andy Davidson

Head of Data & Strategy, Big Village

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Andy leads innovation, data strategy, and analytics globally for Big Village, a global advertising, technology, and data company. In his role, he is responsible for developing and executing data solutions and strategies that enable Big Village’s clients to address their business challenges. Prior to Big Village, Andy headed up Financial Services and Technology at GfK after leading insights and analytics in variety of capacities at Bank of America. He holds a Ph.D. from the University of Rochester.

Tiffany Dorris

Tiffany Dorris

Vice President, Insights & Strategic Partnerships, BET

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Tiffany is an experienced strategist, specializing in consumer-centric insights, utilizing cutting-edge enterprise analytics to drive tangible growth and effective strategies for top-tier brands and retailers. Distinguished as a visionary in engaging cross-cultural consumers, proficiently translating research data into compelling narratives that facilitate brand connection with diverse audiences and addresses the demands of rapidly changing market segments.

Adam Bai

Tchicaya Ellis Robertson

Tribe Insights

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Thania Farrar

Thania Farrar

SVP, Corporate Innovation, Burke, Inc.

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Thania is driven by her endless curiosity for understanding why people do what they do. With over 25 years of research experience, Thania implements a unique consultative approach to solving business challenges, seamlessly partnering with client teams to translate complex issues into effective research plans. She excels at working collaboratively to extract—and activate—meaningful insights, leveraging innovative, agile methodologies.

Pam Forbus

SVP, Chief Marketing Officer North AmeSVP, Chief Marketing Officer North America, Pernod Ricard

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Pam Forbus is an accomplished marketing executive who currently serves as chief marketing officer for Pernod Ricard USA, leading marketing and innovation for the company’s premium spirits, wine, and champagne brands including Absolut, Jameson, Malibu, and Kahlua, among others.

Pam's career is marked by a belief in championing marketing as not just a creative content function, but a true business growth driver. She has a steadfast commitment to using data and insights to build strong brands that resonate with today’s consumer and fuel brand growth. Since joining Pernod Ricard in July 2020, Pam has built a modern marketing organization that executes sophisticated media campaigns, delivers exceptional creative work, and optimizes omnichannel experiences to accelerate conversion. As a result, she has become known for her dynamic leadership and strategic ‘market maker’ approach in the industry.

Pam believes that stepping out of one's comfort zone is where life truly begins, and her diverse professional background reflects this perspective, bringing forth a wealth of experience from some of the most respected companies in the world. At The Walt Disney Studios, she held the position of SVP of Consumer Experience, Data Science, and Insights, where she led a centralized team responsible for market research, consumer insights as well as the company’s loyalty marketing platform. Prior to Disney, Pam spent nearly two decades at PepsiCo and Frito-Lay, where she shaped the global analytics and consumer/shopper insights for these iconic brands. Pam graduated with her Bachelor of Business Administration degree from Saginaw Valley State University.

Pam's innovative marketing approach has earned her numerous accolades, including being recognized as Forbes 50 most influential CMOs 2023, Insights 250 2022, Forbes CMO Next in 2021, and the recipient of the MASB Trailblazer Award. In addition, Pam has served as a Trustee Board Member at Marketing Accountability Standards Board since 2012 and a board member of the Association of National Advertisers since 2021.

Michelle Gansle

VP, Global Strategic Insights, McDonalds Corp

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Michelle leads the McDonald’s Global Insights, Analytics and Data Science organization, where her team connects data and human truth with business strategy to drive growth.

Previously, Michelle served at Mars Wrigley, where she pushed the boundaries of Martech and Digital Adoption to create a more future focused organization with the development of a dedicated Foresight Team. Michelle has 28 years of experience in Marketing, Market Research & Business Development, for several global Fortune 500 Companies including Dell Computers, Clorox, Nestle and Mars. Her knowledge of the latest tools and techniques in customer-first insight generation will lend well to influencing the business and cultural evolution.

Prior to living in Chicago, Michelle had the opportunity to live and work in Europe for four years. In her free time, Michelle loves music, travelling the world, and checking out new restaurants. She hopes to get to 100+ countries in her lifetime.

Simon Chadwick

Kelsey Grell

Strategy & Consumer Insights Manager, Carhartt

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Kelsey Grell is a seasoned market researcher who graduated from Michigan State University’s MSMR graduate program and has built a career in client-side market research within automotive, education, and apparel industries. She currently supports innovation, product, sustainability, and pricing research engagements for Carhartt.

With a deep knowledge of product development and bringing new products to market, Kelsey brings a unique perspective to applying pricing research to benefit margin maximization opportunities and to support brand growth and innovation. She is regarded as the go-to partner for leveraging creative research techniques to explore and pursue innovative opportunities while ensure the consumer is at the core of all business decisions. Kelsey is looking forward to connecting with other research professionals to discuss opportunities and challenges client-side researchers face based on her experience in a fast-growing business.

Claire Hanlon

Claire Hanlon

US Head of ESG, Ipsos

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Claire serves as both the President and Ipsos' US ESG Country Lead. She recognizes the immense challenges faced by US organizations regarding brand and reputational risk, significant financial implications, and the imperative of meeting stakeholder and regulatory expectations on ESG matters. Her unwavering commitment lies in effecting sustainable change on a global scale by giving voice to individuals and policymakers alike, channeling their perspectives into meaningful ESG actions for clients seeking to make a lasting, positive difference in the world. Her journey began at St. Mary's University, where she earned a Bachelor of Science degree in Social Sciences. Since then, she has amassed a wealth of experience as Chief Client Officer, nurturing a diverse skillset that uniquely positions her to demystify the intricacies of the ESG landscape and guide clients towards achieving successful commercial outcomes. Claire's philosophy centers around amplifying sustainable impact through multifaceted means, including education, community engagement, fostering industry collaboration, and adopting a strategic approach to addressing collective environmental, social, and governance priorities.

Hilary Borndahl

Julie Hermann

Senior Manager of Consumer Insights, Ulta Beauty

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Julie Hermann is a Senior Manager of Consumer Insights at Ulta Beauty focused on bringing the consumers’ voice and passion for beauty to life. She has been creating insights connections for over 20 years with experience in a variety of industries including beauty, retail, foodservice and financial. Julie earned her B.S. in Statistics from Northern Illinois University and M.S. in Marketing Analysis from DePaul University. Outside the office, Julie enjoys spending time with her husband, 2 kids and 2 pups. Julie and her 2 Gen Z teens share a passion for beauty and love discovering new products together!

Hunter

Anne Hunter

SVP, B2B Products and GTM, NA, Ipsos

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Anne helps B2B companies hit their numbers through deep customer understanding. Previously, Anne was EVP, Strategy and Growth at Kantar, VP of Product Marketing at DISQO, and SVP Strategic Insights at AOL. Anne’s influence has reached global scale, including serving as Comscore’s Chief Strategy Officer representative to the World Economic Forum. She was awarded the Advertising Research Foundation’s Great Mind award, has been designated one of the top 100 Woman Leaders of Connecticut, was named a Top Woman Media and Research Trendsetter by Cynopsis, and is the winner of gold and silver awards for B2B marketing from organizations such as the Association of National Advertisers. Anne attended Barnard College, Columbia University.

Adam Bai

Kevin Karty

CEO, Intuify

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  • PhD, MIT, Political Science & Quantitative Methods
  • 18 years in market research and technology
  • 10 years leading Innovation, AI, and Quant teams

Cherie Leonard

Cherie Leonard

Senior Director, North America Insights, Colgate-Palmolive Company

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Cherie’s passion for insights stems from connecting the dots and weaving them together across people, culture and brands. She is focused on driving a deeper people-centric mindset through Insights, identifying future-focused and culturally relevant opportunities for growth. She champions disruptive category innovation, impactful communication platforms and a deep omnichannel grounding. Previously, she held a variety of Global and North America Oral Care roles at CP. Cherie earned an MBA from the University of Wisconsin-Madison’s A.C. Nielsen Center for Marketing Analytics & Insights, with prior experience in CPG, hospitality and retail.

Raj Manocha

Raj Manocha

Chief Client Officer, Sago

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Raj serves as the Chief Client Officer at Sago, where he spearheads efforts to promote the company’s products and services to various audiences. As CCO, Raj oversees Sago’s marketing team, working collaboratively to optimize client engagement strategies, streamline processes, and foster long-term partnerships.

With over 17 years of experience in online market research, Raj has established a track record of success —most recently as the CEO of Methodify, CRO of Delvinia, and EVP of Client Solutions at Sago. In these roles, Raj successfully led sales and commercialization efforts for automated market research platforms, shouldering responsibility for total revenue. He excels at aligning sales and operations teams in the successful commercialization of new products and ventures.

Beyond his contributions to Sago, Raj actively engages in industry organizations to drive innovation and shape the future of market research. He is heavily involved with the Insights Association as chair to the board of the international chapter and he’s a member of the Canadian advisory board and the Global Engagement Committee. He is also on the advisory board of the Master of Science in Marketing Research Program (MSMR) at Michigan State University and the Executive Advisory Board for the Marketing Analytics Centre at the University of Guelph. Through these roles, he aims to use his leadership and knowledge to develop the next generation of business and marketing leaders.

Adam Bai

Greg Matheson

Founder and Managing Partner, Quest Mindshare; CEO, iResTech

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As Quest’s Managing Partner and with over 25 years in the industry, Greg co-founded Quest to deliver a viable, trustworthy data collection and insights experience for brands and businesses alike. A passionate voice behind the need for the industry’s technological evolution, Greg’s vision and relentless drive to build Quest into one of the premier providers of quantitative sampling, online research, and technology is only matched by the skill, professionalism, and dedication of the best team in the business.

Casey Mohan-Schulz

Casey Mohan-Schulz

VP, Qualitative Insights & Strategy, CMB

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Casey leads CMB’s qualitative practice and brings over a decade of qualitative research experience to the CMB team. During her career she has overseen numerous initiatives for Fortune 1000 clients, delivering insights and strategic recommendations that help clients connect with their target audiences and understand business context in meaningful ways. Her experience includes designing and conducting research for global clients across a broad range of industries and among a diverse range of audiences in both B2B and consumer spaces. Well-versed across qualitative methodologies, Casey has successfully conducted and overseen traditional and online focus groups, 1:1, and ethnographies, online discussion boards, innovation and ideation, co-creation workshops, as well as led employee focused meeting facilitation and activation workshops to help companies communicate research insights across their organization.

Adam Bai

Beth O’Shaughnessy

SVP Client Development, Vital Findings

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As a key member of Vital Findings’ leadership team, Beth oversees client relationship development and expansion. From the first engagement onward, her primary focus is to ensure every client receives strong partnership paired with thoughtful research and activation programs.

With more than two decades of experience and well-versed in the latest research techniques, Beth consults a wide array of clients from Fortune 500 companies to entrepreneurial start-ups which span industries such as tech, entertainment, fitness, lifestyle, insurance, financial services, and CPG. Her specialties include product and creative development, brand strategy, segmentation and organizational activation, white space and futuring.

In her free time, Beth is a passionate runner and yogi, who enjoys reading, traveling and trying out new restaurants (when she’s not chasing after 3 kids).

Judith Passingham

Judith Passingham

Chair, ESOMAR Professional Standards Committee

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Judith has worked in the Market Research industry for over 35 years, in many different roles from General Management, Client Account Leadership, Service Development, to Sales and Operations – on a Global and European basis.

She started her career at the British Market Research Bureau working on the TGI and various media measurements, then working at AGB, subsequently TNS where she ran the UK and then global panel division as CEO of ‘Worldpanel ‘ and as Joint CEO of Europanel – a joint venture between TNS and GFK.

Judith was appointed CEO of TNS Europe and then following the WPP acquisition of TNS oversaw the integration of RI and TNS in Northern and Eastern Europe. In 2014 Judith joined Ipsos to run its Access Panel services where she drove service integration into one global entity, launched device agnostic interviewing and programmatic sampling.

In 2016 she took on responsibility for Ipsos’s Operational capability. She retired in 2019 and volunteers for Pilotlight and for the Maple Lodge Nature Reserve. In January 2020 she was appointed as Chair of the Professional Standards Committee for ESOMAR.

Zain Raj

Zain Raj

Chairman & CEO, Shapiro + Raj

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A visionary leader, entrepreneur, business accelerator, investor, philanthropist and industry futurist, Zain Raj is considered a global leader in finding new and different ways to grow brands. His unique ability to unearth future-forward insights and incite inspired ideas has created billions of dollars of value for his clients and investors.

Currently, Zain is the Chairman and CEO of Shapiro+Raj, a top-ten independent insights and inspiration company in North America. He is also the founder and CEO of ZedNext, an ideas incubator that takes an objective and disruptive look at trends to help marketers and business leaders realize their full potential in today’s data-driven, AI-obsessed, and insights-led world. His science-based methodologies provide clear and actionable ways to help companies deliver sustainable growth in the continually reshaping landscape.

He is a Wall Street Journal Bestselling author of The Pyramid Puzzle: Igniting Transformation with the Power of Trust, and an Amazon marketing and sales Bestseller for Brand Rituals™: How Successful Brands Bond with Customers for Life, and Marketing for Tomorrow, Not Yesterday: Surviving and Thriving in the Insight Economy™. An evangelist for innovation and a strong believer in empowering others, Zain is a sought-after speaker on how marketers can build their businesses and improve their brand. He contributes his insights to The Wall Street Journal, Business Week, Fast Company, Forbes, Crain’s, and publications of the nation’s top business schools.

Meghan Reinhardt

Meghan Reinhardt

Global Account Director, Zappi

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Rogers

Brian Rogers

Brand Director, Sprite, The Coca-Cola Company

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Brian currently serves as Brand Director for Sprite across North America (U.S. and Canada) at The Coca-Cola Company. Since joining the company in 2019, he has held several brand marketing and innovation roles across the company’s sparkling flavors portfolio of brands inclusive of Sprite, Fanta, Fresca and Mello Yellow. Prior to joining The Coca-Cola Company, he held several roles at other prominent Fortune 500 organizations including Kellogg Company and Kraft Foods, managing large-scale integrated marketing campaigns for brands such as Pop-Tarts, Rice Krispies, and Pringles.

Outside of work, Brian is committed to non-profit community service and holds leadership positions on boards such as The Coca-Cola Company’s Black Employee Network (BEN), AGAPE Family & Youth Center and Cool Girls Inc. Brian holds a Bachelor of Arts degree from Morehouse College, and an MBA from the Clark Atlanta University’s School of Business, as well as is a proud member of Alpha Phi Alpha Fraternity, Inc.

Patricia Salamone

Patricia Salamone

Senior Director Client Consulting, Human8

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A career strategist having worked across the financial services, CPG, media and telecom sectors, Patricia seeks resonance with every problem she is hired to solve. She sees innovation through the lens of human need, framing what is to be solved not through the problem at hand, but rather the mystery to be unraveled. Innovation work, she believes, does not simply exist across a spectrum of incremental to disruptive, rather it occurs in the form of equity to be stretched, product lines to be extended, and positioning strategies to be reimagined. It is the fusion of once seemingly unrelated inputs: a macro-trend and a micro-moment; a camera and a mobile phone; nutritional need and global warming.

Terrae Schroeder

Terrae Schroeder

Head of Insights & Analytics, Heartland Food Products Group

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Simon Chadwick

Victoria Sosik

Director of UX Research, Verizon

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Victoria leads the Experience Research team at Verizon, working to understand the experiences of our prospects, customers, and reps across our various products and channel touchpoints for both Consumer and Business. She's committed to bringing the voice of these groups to the table throughout all phases of the design and development lifecycle.

Prior to joining Verizon, Victoria led UX Research teams at Google, driving strategy that impacted over 1B Google Maps users. She designed and executed research programs that led to the launch of a new local explore experience, a redesigned Maps contributor community, and 15x growth in user-generated content volume. She started her research career at Cornell, earning a PhD in Human-Computer Interaction.

She lives in NJ with her two girls, ages 4 and 5, and husband. She's a relentless DIYer who's recently taken to expressing her creativity in the form of cake/cookie decorating and party planning, for her kids of course.

Adam Bai

Eric Staples

Senior Growth Strategist, Bluedog Design

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Eric is a Senior Growth Consultant with Bluedog, a multidisciplinary marketing and growth consultancy in Chicago. In his nearly 20 years of helping brands and businesses connect meaning to motivation, his experience has run the gamut from leading creative strategy and spearheading Bluedog’s Brand Purpose service, to architecting the creation and launch of holistic marketing models for global Fortune 500 companies. And the connecting thread across those diverse pursuits is where he finds perhaps his greatest professional passion: helping teams and leaders own their narrative and manage their message, to drive decisions that matter and growth that lands.

Eva Teyssier

Eva Teyssier

Consumer and Market Insights Manager Americas, Barry Callebaut

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Eva has managed the consumer and market insights function for Barry Callebaut since 2019, first for the EMEA region and then for the Americas. She runs studies and processes qualitative and quantitative data, decoding the consumer trends of tomorrow to fuel discussions on next-generation innovations. As a passionate foodie, she is always looking for the newest products on the market and likes to decode the consumer trends of tomorrow to fuel discussions on next-gen innovations. Understanding what motivates people and having the finger on the pulse of trends are also big motivations for her. During her free time, she enjoys traveling and spending time hiking, scuba diving, and skiing.

Adriana Waterston

Adriana Waterston

EVP and Insights & Strategy Lead Horowitz Research, a division of M/A/R/C Research

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As Executive Vice President and Insights & Strategy Lead, Adriana oversees Horowitz’s multicultural research efforts. Adriana is a research junkie with a flair for finding the story behind the statistics, teasing meaning out of measurements, and revealing the faces behind the facts. A thought leader in the diversity space, Adriana has consulted for clients in entertainment and news media, technology and telecommunications, travel and hospitality, CPG, retail, toys, beauty and personal care, and the emerging Cannabis market, among others. Adriana helps clients develop their strategies to reach, serve, and resonate with their target consumer segments, including Latinx, Black, Asian, LGBTQIA+, Gen Z, Kids, and consumers with disabilities. On the DEI side, she helps companies address issues of corporate culture and talent development. Her work has spanned across the US as well as the Caribbean, LATAM, and Europe. A Puerto Rico native, Adriana was named one of the “Most Influential Minorities in Cable” by Cablefax Magazine. She is frequently quoted in the trade press and has presented at numerous events including the Cultural Insights Forum, NAMIC conference, Hispanic TV Summit, Streaming TV Summit, NAB, Media Insights and Engagement, ARF (Advertising Research Foundation) events, the CCTA conference, and others. Among other accolades, Adriana received two CTAM TAMI awards and the Agency Executive Award for Research & Measurement for her multicultural work. She co-authored The Practical Guide to Multicultural Marketing, which won the Bronze Global Ebook Awards in the Multicultural Non-Fiction category in 2013.

Worthge

Scott Worthge

Research Director, Quest Mindshare

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With more than 35 years’ tenure in the market research industry and more than 25 years of those teaching MR subjects at a university level, his goal for presentations is that you come away with applicable knowledge, that you can implement to improve how your own research performs and delivers. A current priority is how technology and market research are intersecting in new ways that both practitioners and stakeholders need to understand to better align practices and ensure success. If you’ve seen previous Quest presentations, CRC marks the return of the “flying pigs” – come to our session and find out more!

Dave Anderko

Dave Anderko

Insights Lead, Hormel Foods

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Dave has been at Hormel Foods for over 12 years, with roles in both Consumer Insights and Innovation. He currently oversees the full Insights team in his role as Insights Lead. Prior to Hormel, Dave worked on the supply side of marketing research. In 2011, Dave earned his MBA from the University of Wisconsin-Madison. He lives in Rochester, MN with his wife and 2 young sons.

Margot Benish

Margot Benish

Senior Director, People + Culture, C+R Research

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Margot Benish, Senior Director, People + Culture, joined C+R Research in 2014. Margot is responsible for both the long-term strategic and day-to-day functions of all things HR-related such as payroll, benefits, HR technology, compensation design, employee recruitment, retention, and satisfaction. Her focus is on keeping C+R’s employment practices up to date and ensuring C+R is a top choice for those in the Marketing Research and supporting operational fields. Margot’s diverse HR background spans multiple industries, including retail, entertainment, and manufacturing, allowing her to tailor creative solutions to everyday HR problems and challenges. Margot graduated from Miami University (Ohio) with a BA in Speech Communications and completed her MBA at Purdue University.

Kavitha Bradley

Kavitha Bradley

Work on Climate / Radiant Market Research

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Kavitha is an insights leader at Work on Climate, the world’s largest and most active climate community. Her current research is focused on understanding the bottlenecks of the climate talent ecosystem and building a movement toward making climate work mainstream. She has 18+ years of experience leading research programs and is passionate about helping purpose-driven professionals unlock the insights they need to accelerate climate solutions.

Jared Carr

Jared Carr

Chief Customer Officer, QualSights

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Jared still loves consumer insights after 19 years! Hailing from a faraway land called Johnstown, Pa., and making his way to Chicago by way of Los Angeles, he’s had a wide variety of roles in insights and has most recently found a passion in creating relevant tech products for our industry. He settled on QualSights as his current home after finding the underlying tech very impressive and the people very genuine. He’s having a blast and hopes to meet and work with even more great people as QualSights continues to skyrocket.

Jackie Chan

Jackie Chan

Head of Research, Business Messaging, Meta

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Chris Connolly

Chris Connolly

VP, Research Services, The Logit Group

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With over 20 years of industry experience serving in leadership roles for both technical groups and project management teams, Chris has a proven track record of success in the Global MR space and is persistently focused on providing superior value and experience for each client relationship.

Melanie Courtright

Melanie Courtright

CEO, Insights Association

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Melanie began serving as CEO of the Insights Association on January 1, 2020. Previously Melanie served as Executive Vice President, Research Science & Data Strategy at Dynata. A respected, passionate voice on market research trends, standards and quality, Melanie has participated in many industry organizations, events and initiatives. She serves on the executive board of the University of Georgia’s MRII Education program and is an active member of Women in Research (WIRe). Previously Melanie served as President of IA’s Southwest Chapter and as a U.S. representative to ESOMAR. Melanie has spent more than two decades designing, executing, and interpreting research for agencies and corporations, having started her career at a full-service research firm where she gained a strong research background. For the past decade, Melanie has developed expertise in all forms of digital research including online, mobile and social. Beginning in 2011, Melanie served as EVP, Global Client Services at Research Now and worked in roles of increasing responsibility in the years following the company’s merger with SSI and subsequent renaming as Dynata. Dynata is the world’s largest first-party data and insights platform with a reach that encompasses 60+ million consumers and business professionals globally and serves nearly 6,000 clients.

Pascal de Buren

Pascal de Buren

Co-Founder, Caplena

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Pascal, one of Caplena’s Co-Founders and Machine Learning Engineer, combines deep AI development in Natural Language and Computer Vision with vast experience in bringing AI technology into products. Pascal developed patented AI software for one of the largest insurance software providers in the world before founding Caplena. He holds a master’s degree in interdisciplinary sciences from ETH Zurich.

Kerry Edelstein

Kerry Edelstein

President and Founder, Research Narrative, Inc.

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Kerry is the President & Founder of Research Narrative, an insights and strategy agency founded in 2011. An expert in creating data-driven stories that drive business and content strategy, Kerry has collaborated with renowned media, technology, and education brands such as Netflix, Disney, Amazon, Discovery, NPR, YouTube, Verizon, and UCLA to cultivate engagement, launch multi-platform strategies, build leading brand portfolios, and develop strategic plans. A vocal advocate for multicultural strategy and research design, she was awarded the Insights Association’s “2022 IA Laureate” designation for her work in championing representation in research and launching the Multicultural Insights Collective.

Prior to launching Research Narrative, Kerry was Vice President of Research & Analytics for Joost Media, an online video destination and video ad network. She previously served as Vice President of Research at media research and consulting firm SmithGeiger and was the co-founder of filmBUZZ, a market research firm serving the independent film community. Kerry began her career in the Youth and Education division of Harris Interactive, collaborating with universities and educational service providers to identify opportunities to maximize student performance, satisfaction, and retention.

An advocate for arts education, Kerry previously served as Vice President of the Board of Directors for CHAMPS Charter High School, a Los Angeles-based media and performing arts high school chartered by the LAUSD. She holds an MBA from The Anderson Graduate School of Management at UCLA and received her B.S. in Biometry and Statistics from Cornell University. She moonlights as a hip-hop dancer, spouse to an award-winning craft brewer, and dog mom to a manipulative Blue Heeler named Barleigh.

Adam Bai

David Emerson Feit

Strategic Insights, The Hartman Group

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In his leadership role at The Hartman Group, David oversees market segmentation and survey research to track trends in eating, health, wellness and sustainability for food manufacturers and retailers. He has a special interest in leveraging consumer insights to advance healthy eating in the U.S. Prior to joining Hartman, David directed product development and marketing research for pioneering online music and streaming video services. He has previously engaged audiences at a variety of conferences including IIR's Market Research Event, Ad:Tech and the Advertising Research Forum. David studied philosophy at Princeton University and political geography at the University of Washington.

Jacci Weber

Jason Feifer

Editor-in-chief, Entrepreneur magazine

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Jason is the editor-in-chief of Entrepreneur magazine, a nonstop optimism machine, and a widely recognized authority on business and how people navigate change. He is the author of the best-selling book Build For Tomorrow, a startup advisor, and host of the podcasts Help Wanted and Problem Solvers. LinkedIn named him a “Top Voice in Entrepreneurship“.

Jason has also had a decades-long career in national media, which included working as an editor at Men’s Health, Fast Company, Maxim, and Boston magazine, and writing about business and technology for the Washington Post, Slate, New York magazine, and others.

Christopher Frank

Christopher Frank

Author; Professor, Decision Science, Columbia University

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Chris is a two-time author who brings front-line experience from 25 years at American Express and Microsoft. He is also the Co-Faculty Director and an Adjunct Professor at Columbia University teaching Decision Science. His ability to connect insight to strategy in a coherent and actionable way has won him global recognition as a thought leader in his field. He recently published Decisions Over Decimals which discusses how to make smarter decisions with incomplete information. (dodthebook.com)

Simon Chadwick

Ipsita Ghosh

Global Lead, Insights & Analytics BCC, Kimberly-Clark

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Ipsita is an award-winning consumer insights specialist with over 20 years of experience. Currently working with Kimberly-Clark as their Global lead for Insights and Analytics, BCC, she is based in Chicago.

Greg Shumchenia

Char-Lynn Griffiths

Staff Customer Researcher, Intuit Mailchimp

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Char-Lynn is a seasoned market research professional with over 14 years of experience conducting research with some of the world's leading companies including Mailchimp, Warner Brothers Discovery, Pinterest, Netflix, Facebook, Snapchat, and YouTube. Char is a master at extracting insights from data and communicating them in a way that resonates with people. She has a passion for finding the stories in data and making them come alive with visuals and narratives that help propel businesses to make strategic decisions. Char believes that the most innovative strategies start with the consumer at the heart, and is passionate about elevating and evangelizing the consumer perspective with her stakeholders. Char has a Bachelor's degree in Journalism and Advertising from the University of Georgia. She is also an award winning illustrator in her "free time," and her work can be found at Pottery Barn Kids, Minted, Target and Disney.

Debrah Harding

Debrah Harding

Managing Director, Market Research Society (MRS)

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Debrah is Managing Director of the Market Research Society (MRS), a Vice President of the European Research Federation (EFAMRO), and an Executive Board member of the Global Research Business Network (GRBN).

Debrah also continues to lead MRS’ standards, policy, and public affairs activities working extensively with government departments and European institutions on issues that affect research, insight, and data.

Prior to joining MRS Debrah worked in accountancy and publishing.

Debrah is co-author of the book, Quality in Market Research: from Theory to Practice, is a Fellow of the Academy of Social Sciences and the RSA and is a Non-Executive Director of the media regulator, IMPRESS.

Hilary Borndahl

Andy Hines

Coordinator, Graduate Program in Foresight, University of Houston

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In addition to his role in academia, Andy is a sought-after business consultant through his firm Hinesight. His 30+ years of professional futurist experience includes a decade working inside first the Kellogg Company and later Dow Chemical. He is the author of several books, including ConsumerShift: How Changing Values Are Reshaping the Consumer Landscape, and the upcoming Imaging After Capitalism. He is a member and was Founding Chair of the Association of Professional Futurists.

Tracy Isaaco

Tracy Isacco

President, L&E Research

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Tracy is an accomplished professional with a diverse background encompassing service as an Army officer and in the market research industry. After graduating from JMU, Tracy served as an officer in Korea and Fort Bragg, then transitioned into market research. Tracy has played a pivotal role in the growth of L&E Research since 2013, using her ability to integrate new tools and approaches that have further enhanced its ability to provide clients with unique insights and actionable recommendations.

Simon Chadwick

Kahren Kersten

Specialist Partner, Cambiar; Design Coach, med+Design

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Kahren Kersten: Specialist Partner at Cambiar and Design Coach at med+Design. Kahren has worked extensively across market research and design teams fusing interdisciplinary methods to optimize experiences and product / service innovation.

Lynn Leszkowicz

Lynn Leszkowicz

Research Director, Marketing Sciences, MarketVision Research

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Lynn implements statistical techniques to answer real-world research questions. Her focus is on multivariate research including MaxDiff scaling, discrete choice, segmentation and product concept studies. She has worked in the marketing research industry for more than 15 years. Lynn received an undergraduate degree in Psychology from the University of Wisconsin-Green Bay, a master's degree in Consumer Psychology from Cleveland State University, and a Ph.D. in Consumer Behavior from Purdue University.

Maret

Amy Maret

Research & Thought Leadership, HubSpot

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Amy Maret leads Research and Thought Leadership at HubSpot, a CRM platform that connects everything scaling companies need to deliver best-in-class customer experience. Amy leads her team to explore emerging trends in business growth, with a specific focus on how emerging technologies like AI are shaping the marketplace.

As a passionate thought leader at the intersection of research, marketing, sales, and technology, Amy is dedicated not only to studying the changes that are happening around us, but to helping businesses smoothly navigate the shifting landscape.

Brett McCready

Brett McCready

Senior Vice President, Client Development, Dynata

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Brett partners with Dynata’s Fortune 500 clients to provide best-in-class solutions that help solve business challenges and helps make insights more actionable. He has worked with leading brands including P&G, Wells Fargo, New Balance and The Walt Disney Company and is well versed in serving these large companies’ needs. Thru various roles over the past 18 years, Brett’s leadership, vision and team approach has delivered proven results and success time and time again. Originally from New York, Brett has lived with his wife and daughter in Daniel Island, SC for the past 12 years.

Simon Chadwick

Nici Nelson

Director of Activewear Consumer Insights, Hanes

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Nici leads Global Consumer Insights for the Champion, Hanes, Alternative Apparel, and Collegiate License Activewear brands at HanesBrands. With over 20 years of Apparel Product experience, ranging from buyer, category manager, product marketer, and now consumer insights, she brings a business minded approach to deliver strategic actionable insights for her internal teams. Driven by data that can be brought to life and explained with Qualitative insights, she proactively brings the consumer to the table throughout the product life cycle.

Christina Omori

Christina Omori

Senior Manager - Strategy, Insights and Analytics, Sonos

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Christina leads Consumer Insights at Sonos, informing business and go-to-market strategy while empowering customers to listen better. She previously worked at Samsung Electronics America, Boston Globe Media, and volunteered in educational and cultural exchange.

Peiser

Scott Peiser

Senior Manager, Consumer Insights - Gatorade

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Scott has been bringing insights to life across PepsiCo for the past seven years, having enjoyed the last four years across the Gatorade brands. Scott also spent time on PepsiCo’s Juice and Quaker businesses. Prior to PepsiCo, Scott found his passion in the marketing research industry on the agency side in Minneapolis. Scott is a “Double Badger” with both an undergraduate and MBA degree from the University of Wisconsin-Madison. He is a native of metro Detroit and is gearing up for a Detroit Lions dynasty in the coming years.

Lilah Raynor

Lilah Raynor

CEO, Logica Research

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As founder and CEO of Logica Research, Lilah is driven to help organizations use research to improve people's lives and drive business growth. Logica Research excels in creating customized research solutions that spark brand engagement, launch products and services, and establish thought leadership programs and media coverage.

Logica's client list includes Fortune 500 companies, and some of the largest financial, fintech and technology innovators in the world. Insights have been published in the largest global media outlets including the New York Times, The Financial Times, The Wall Street Journal, CNN and USA Today.

Logica Research is also the author of the Future of Money Study. The Future of Money Study highlights the consumer mindset around how we make, spend, save, and invest. The study highlights generational differences and speaks to the next generation of Gen Zers, whose oldest members are now adults entering the work force and managing money. Check out our Future of Money Study here, https://logicaresearch.com/future-of-money/

Lilah is an active speaker and writer on the Future of Money, and the Future of Work, customer engagement, and insights communication. Lilah is an engaged member of Women in Research (WIRe) and the Insights Association IDEA Council, focused on improving diversity and inclusion in marketing research. Logica is a certified woman-owned business.

Jake Ackman

Renee Richardson Gosline

MIT Sloan School of Management

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Renee is the head of the human-AI integration group at the MIT Sloan School of Management. She is a hands-on practitioner who previously worked for LVMH and Leo Burnett and has advised leaders at Fortune 500 companies including IBM, P&G, Johnson & Johnson, Salesforce, and BMW using her research-backed frameworks for transforming CX with behavioral science. She studies the science behind choice, then applies her winning strategies in real-world settings with powerful results.

Simon Chadwick

Debra Ruh

CEO, Ruh Global IMPACT; Executive Chair, Billion Strong

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Debra is an advocate, consultant, and global influencer in the field of accessibility and disability inclusion. She has devoted her career to raising awareness about the challenges faced by persons with disabilities, focusing on leveraging technology to create inclusive environments.

Debra founded Billion Strong in 2021. Billion Strong is the world's first identity and pride for the 1.3 Billion people with lived experiences with disabilities.

She is also the CEO and founder of Ruh Global IMPACT, a consulting firm and think tank specializing in global disability inclusion strategies, she helps organizations integrate individuals with disabilities into the workplace, marketplace, and supply chain.

Debra is a published author and hosts the human potential at work podcast and AXSChat, sharing inspirational stories and exploring corporate inclusion strategies. Her work not only aims to build more inclusive societies but also to harness the talents and potential of people with disabilities.

Lisa Courtade

Kelsy Saulsbury

Associate Director, Johnson & Johnson Vision

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Kelsy Saulsbury, Associate Director of Market Research & Pricing at Johnson & Johnson Vision, leads global strategic insights and value-based pricing strategy and analytics for the surgical vision business supporting cataract and refractive surgery. Kelsy is passionate about enabling data-driven decisions across organizations and creating compelling stories that bring insights to life and make them more impactful. Previously, Kelsy led Consumer Insights & Analytics for Schwan’s Home Service where she spearheaded creating research that focused on the consumer experience.

Lisa Schumacher

Lisa Schumacher

VP, Enterprise Sales, GutCheck

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Valerie Sokolova

Valerie Sokolova

Global Brand Manager, The Kraft Heinz Company

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Valerie is a global brand marketer with over 10 years of experience developing consumer-led strategies and innovation for prominent CPG brands, such as Rubbermaid, BIC and most recently Kraft-Heinz. She is passionate about connecting consumer and customer needs to unlock powerful insights and opportunities, develop transformative brand strategies, deliver breakthrough innovation, and ignite brand devotion and growth.

Bobby Stevenson

Bobby Stevenson

SVP, Client Success & Analytics, NAILBITER

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Bobby is an SVP of Client Success & Analytics at NAILBITER where he leads key Client relationships delivering insights projects including Brand/Product Consumer Insights, Shopper Journeys, Planogram/Aisle Shopability; in-store, online, and through augmented reality. Throughout his 10-year career in Consumer and Shopper Research, Bobby has worked with global CPG brands to evaluate and enhance innovations and pack designs, uncover pricing and portfolio insights, and diagnose shopper behavior across channels.

Nicholas is a North Carolina native, living in Wilmington. He attended Appalachian State University for undergrad and later received his MBA from American University in Washington, DC.

Marco Vriens

Marco Vriens

CEO, Kwantum

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Marco Vriens, PhD is the CEO of Kwantum, an analytics and AI firm. He has a master’s in psychology and a PhD in marketing analytics and is an expert in advanced analytics and marketing research. He is the author of 4 books: The Business of Marketing Research (2020), Fron Data to Decision: Handbook for the modern business analyst (2023), The Insights Advantage: knowing how to win (2012), and Handbook of Marketing Research (Sage, 2006).

Jacci Weber

Jacci Weber

Team Lead, Pet Parent Insights, Mars Petcare

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Jacci is an award-winning, multi-disciplinary marketing leader who strives to put the consumer at the forefront of all decision making. While Jacci initially discovered the Marketing Research industry by accident via Google search, she’s enjoyed dedicating the last 10+ years to helping client-side firms launch new products, optimize customer experiences, deploy consumer learnings, and drive financial results. Jacci’s team at Mars Petcare drives growth through primary research insights supporting the US brand portfolio, including Pedigree®, IAMSTM, GreeniesTM, and Sheba®. Prior to joining Mars, Jacci led consumer insights and brand licensing teams at The Wendy’s Company. Jacci is a proud graduate of the Master’s of Science in Marketing Research (MSMR) program at Michigan State University and currently serves as the Vice Chair of the program’s advisory board. She is GRIT Future List honoree and co-founder of the Insights Career Network, a free, volunteer-run community supporting insights professionals through career transitions. Her passion for insights – particularly in mentoring early-stage professionals – has led to speaking engagements with national conferences, universities (including Michigan State University, The Ohio State University, and the University of Iowa), and podcasts.

Simon Chadwick

Emily Young

Senior Director, Smarty Pants

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Emily is a Senior Director at Smarty Pants who leads one the firm’s client-centric business units partnering with clients that run the gamut from health & beauty to media to CPG, uncovering impactful insights that inform strategy and drive business. She’s been honing her insights skills on the client-service side for nearly 18 years, 13 of which have been at Smarty Pants. Emily is both a quantitative expert and a qualitative pro who is especially passionate about crafting custom projects that blend various methods together to unearth the consumer truths below the surface. Emily earned her BBA in Marketing and Management from University of Kentucky. Outside of work, Emily enjoys spending time with her husband and 3 young children, whose presence has helped her perfect a 5-minute out-the-door “fresh face” look and increased her appreciation for beauty products that help her do more with less.