Atlanta, GA | April 8-10, 2024

Annual Conference: A Time to Celebrate & Inspire!
The Go-To Event for IA Members

The Insights Association’s Annual Conference, April 8-10 in Atlanta, offers a rare opportunity to learn from the most innovative thought leaders on the issues that most impact your work.

Join fellow corporate researchers and market research service providers as we bridge knowledge and communication gaps in Terminology, Technology, Project Management, Accessibility and Inclusion in Research, Data Quality, and much more!

We will also discuss the role of insights in helping to bring clarity and illuminate opportunities for brands in this complex and fluid environment. With fresh approaches, new technologies, and expert guidance, the most impactful thought leaders in our industry will help you develop strategies to solidify your standing and spark growth.

CRC 2023 - Chicago

Be Inspired & Informed

Learn from and alongside decision-makers at Traveler's, Brighthouse Financial, Walmart, Blue Cross Blue Shield, Cox, Gap, Altria, Intel, AARP, Chick-fil-A, Purina, Georgia-Pacific, American Red Cross, Salesforce, Johnsonville, Organon, and many other leading brands.

Become a better partner by bridging knowledge, skills, and communication gaps in terminology, technology, project management, accessibility and inclusion in research, and data quality.

Featured Sessions Include

Bringing Research to Life – at Vivint Smart Home

Take home a proven plan for cross-company sharing of research to create far greater leverage for your work, elevate the profile of your team, and boost research literacy within your organization.

Jan Dawson
Senior Director, Research & Insights, Vivint Smart Home

Learn More

The Way You Talk is Not the Way I Listen

Explore the must-have skill of contextual intelligence! As we shift toward a more micro-cultural identity-based society, researchers and marketers will need to master this practice to effectively connect with consumers.

Roben Allong
Founder & CEO, Lightbeam Communications

Learn More

At Intel: Building Effective B2B Audience Segmentation Programs

Learn to match segmentation depth and complexity to stakeholder needs; Use contextual frameworks in conjunction with audience personas to help drive action.

Aaron Lee
Director of B2B Growth & Innovation Insights at Intel

Learn More

Actual Workshops with Valuable, Applicable Takeaways

We’ll roll up our sleeves to get needed work done: developing an AI Policy and a Participant Bill of Rights. Plus, a Think (and Do) Tank: Actions to Support Accessibility in Research led by Verizon & our IDEA Council. You’re going to leave this event with tangible takeaways and a feeling of accomplishment.

A Vibrant, Engaging Expo Hall

Teeming with fresh solutions, interactivity & fun. Take time out to watch demos and discuss your most vexing challenges with reputable, experienced solution providers well-versed in your work and role.

Extended Networking With Ample Food & Drinks!

Two Cocktail Receptions, Breakfasts, Lunches + LONGER Breaks – you will be well fed and hydrated! Don't miss our Awards Dinner with live music. Celebrate our profession's most accomplished leaders and mentors.

Why Attend

Gain Essential Knowledge & Resources

Vetted by subject matter experts, track presentations will detail the latest developments and proven best practices to help you in these areas:

Integration of AI throughout the market research process
Understanding today’s complex consumer
The evolving B2B market
Data quality challenges
Illustrating ROI and tangible business impact
Much more!

Support Our Profession

Your participation sustains industry research, regulatory advocacy, and work to improve data quality – all efforts that aid your organization and the profession at large.

Who Attends

The Must-Attend Conference for IA Members

The Annual Conference is the occasion to connect with your fellow members – an invaluable opportunity to discuss common challenges and benefit from sage advice. You'll get the latest on IA initiatives that are driving needed progress in the ethical and practical integration of AI, accessibility in research, data quality, and more, plus exclusive details on pending legislation that stands to impact your business and your work.

In attendance will be leaders and research practitioners from brands large and small across all industry verticals, as well as non-profits. They will be joined by executives from market research and data analytics agencies eager to better understand their client's needs and boost their insights acumen.

Who Attends