Annual Conference Presenters

Presenters

Jake Ackman

Jake Ackman

Director, CX Analytics, Fidelity Investments

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Jake Ackman is a research and analytics professional whose communication background and strategic thinking helps optimize insights and storytelling for business stakeholders. He has 15 years of market research experience running the gamut from survey operations and focus groups to brand tracking and analytics.

He currently leads the customer loyalty measurement and insights for Fidelity’s retail investing unit. At Fidelity, he helps use survey data and analytics to reverberate the Voice of the Customer to leadership and stakeholders throughout the organization.

Prior to that he led the post-call interaction program at Transamerica and architected a new closed loop feedback program fueled by text analytics. Before that, he managed all branding, product, and competitive research for HomeAdvisor, and led insights that fueled a meteoric rise in brand awareness. Jake got his first taste of research as a part of focus groups for a re-branding campaign at Harvard Kennedy School and knew immediately research was his calling.

Jake has a M.S. in Applied Communication Research from Boston University and a B.A. in Communication from UMass-Amherst. A Bostonian through and through, he used to work at Fenway Park over the summer and would be glad to briefly explain why Tom Brady is the best football player of all time.

Jamin Brazil

Jamin Brazil

Managing Director, HubUX

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Today, he is the co-founder of HubUX and the host of the Happy Market Research Podcast bringing you interviews from insights pros at LinkedIn, GoDaddy, General Mills, and many more. You live once. Love the... 1. stuff you build, 2. the people you build it for, and 3. the team you build it with. Those 3 things are where Jamin dedicates all his effort.  As the previous CEO of FocusVision, he was the first to bring to market a combination of qualitative and quantitative technologies that are used by 75% of the Fortune 100 and over 3,000 companies globally. Prior to FocusVision, he pioneered online surveys, conducting one of the first ones in 1996 and founded a top survey platform, Decipher, in 2000. Jamin started Happy Market Research to help companies use market research to 'generate outsized returns and growth' and offer free podcasts exploring the state of the MR industry.

Melanie Courtright

Melanie Courtright

CEO, Insights Association

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Melanie began serving as CEO of the Insights Association on January 1, 2020. Previously Melanie served as Executive Vice President, Research Science & Data Strategy at Dynata. A respected, passionate voice on market research trends, standards and quality, Melanie has participated in many industry organizations, events and initiatives. She serves on the executive board of the University of Georgia’s MRII Education program and is an active member of Women in Research (WIRe). Previously Melanie served as President of IA’s Southwest Chapter and as a U.S. representative to ESOMAR. Melanie has spent more than two decades designing, executing, and interpreting research for agencies and corporations, having started her career at a full-service research firm where she gained a strong research background. For the past decade, Melanie has developed expertise in all forms of digital research including online, mobile and social. Beginning in 2011, Melanie served as EVP, Global Client Services at Research Now and worked in roles of increasing responsibility in the years following the company’s merger with SSI and subsequent renaming as Dynata. Dynata is the world’s largest first-party data and insights platform with a reach that encompasses 60+ million consumers and business professionals globally and serves nearly 6,000 clients.

Kate Eichman

Kate Eichman

Senior Manager, Shopper Insights, Kellogg's

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Kate Eichman recently joined Kellogg Co., bringing a unique perspective with her background in retail, management consulting, and now consumer packaged goods. The common thread throughout Kate’s work is a fascination with the shopper and a love for telling a story with insights. Kate is the Senior Manager of Shopper Insights for Cold Cereal. Kate leads shopper research and the translation of insights to drive action on-shelf. Kate lives in Chicago, Illinois with her fiancé and two kittens.

Kevin Goetz

Kevin Goetz

Founder & CEO, Screen Engine/ASI; author, Audience•ology

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Kevin Goetz has been at the center of what Hollywood calls the movie research industry for more than thirty years. His firm, Screen Engine/ASI, conducts research for a majority of all movies that are widely released in America and around the world. With decades of experience, Goetz has worked alongside all of the major film studio chiefs, network and streaming platform executives, and production company decision-makers. The Los Angeles Times Magazine counted him as one of the 100 most powerful and influential people in Southern California. He has also produced twelve movies and brings both a marketing and filmmaking perspective to the interpretation of his research findings. He is a member of The Academy of Motion Picture Arts and Sciences and several other distinguished organizations, including Producers Guild of America, Television Academy, SAG/AFTRA, and the Actors’ Equity Association. He currently sits on the boards of five charitable organizations as part of his philanthropic endeavors. Kevin is extremely proud to have his first book Audience-ology be released this year with Tiller Press, a division of Simon and Schuster. In addition to penning his first book, Kevin recently launched a podcast, Don’t Kill the Messenger that brings his book to life. This bi-monthly podcast takes a peek behind the filmmaking curtain as Kevin talks with famous filmmakers, studio executives, stars, and other creatives about movies, filmmaking, audience test screenings, and much more. Kevin also speaks at colleges and universities across the US about audience test screenings and other aspects of film, television, business, and entertainment marketing research.

Gwen Ishmael

Gwen Ishmael

SVP, Human Experience CoE, Escalent

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Passionate about infusing the voice and creativity of consumers into the research process for Escalent clients, Gwen leverages her rich background as a teacher, marketer and researcher. Entering the supplier world after more than a decade owning brand and new product development responsibilities for Coca-Cola and US WEST (now CenturyLink), she has been privileged to provide strategic thinking and recommendations to companies such as Acura, Allstate, Delta Facet Company, Electrolux, Facebook, Johnson & Johnson, Purina, PepsiCo, Reckitt Benckiser, Royal Philips, and T-Mobile. To date, Gwen has created over 2000 new product and service concepts, and unearthed cornerstone insights for even more. She cofounded #Innochat, coauthored Amazon best-seller A Guide to Open Innovation and Crowdsourcing and other innovation books, and her articles have appeared in Forbes and Bloomberg Businessweek. Gwen earned an MBA from the Daniels College of Business, University of Denver, and a BS in Education from Texas Tech University.

Pepper Millar

Pepper Miller

President, Hunter-Miller, Inc., Author, "Let Me Explain Black Again"

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She founded The Hunter Miller Group (HMG), in 1995, a Chicago based, leading edge market research and strategic firm. Since then, she has been helping Fortune 500 companies better understand and positively engage Black America, so they can have loyal customers and a positive bottom line. Pepper has interviewed thousands of consumers about their beliefs, feelings, thoughts and usage of hundreds of products and services for a number of companies including: AARP, BRAVO, Coca-Cola, McDonald’s, Pfizer, Procter & Gamble, Unilever, Ulta Beauty, The Chicago Symphony Orchestra, and more. Her experiences, passion and insights, are revealed in the book that she co-authored with the late Herb Kemp What’s Black About It?, and her book, Black Still Matters in Marketing. Both books are considered to be the most important references about Black consumer insights by many business leaders in the marketing industry. Pepper’s third book, For the Culture: Why Black Americans Matter Today More Than Ever, will be released next year. Pepper is able to help audiences think differently about Black America, and how they should approach this audience professionally and personally. Pepper invites the audience to dig deeper into the Black-American market by talking about both simple ideas and taboo topics. It’s this ability that earned Pepper many awards including MOBE’s D. Park Gibson Award for Excellence in Market Research(2018), MAFA’s Trailblazer Award (2014), the “Takes the Cake” Best Speaker award in 2006 and 2012 at the prestigious Marketing 2 Women Conference, and Target Market News’ MAAX Award for Market Research Executive of the Year (2007). For seven years, Pepper blogged for Advertising Age, is a featured blogger for Forbes, and she enjoys engaging and mentoring and young professionals (and having them mentor her!).

Cindy Neumann

Cindy Neumann

Director, Research, Insights Association

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Jennifer Renaud

Jennifer Renaud

Senior Vice President & Chief Marketing Officer, Masonite

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Jennifer Renaud has served as Masonite’s Senior Vice President and Chief Marketing Officer since March 2020. She joined Masonite from Vertiv Corporation where she served as Vice President, Marketing and had responsibility for marketing strategy, demand generation, field/event marketing, channel marketing and customer engagement. Prior to Vertiv, Jennifer held a number of marketing leadership roles with companies such as Oracle and Microsoft. Jennifer is an Inventor on U.S. method patent for direct-to-patient marketing. She earned her BS in Management from Cardinal Stritch University.

Allison Schoer

Allison Schoer

Group Manager, Market Research - LinkedIn

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With over 15 years of experience in customer insight & strategy work, Allison’s career has spanned both agency and client side roles, working across B2C and B2B audiences. She currently leads market research for LinkedIn’s Marketing & Sales Solutions businesses, bringing the voice and needs of marketers and sales professionals to the organization. Prior to joining LinkedIn, she served in research roles at Saks Fifth Avenue & American Express. She is a lifelong New Yorker with her MA from Fordham University and BA from NYU.

Kathryn Topp

Kathryn Topp

Founder & CEO, Yabble

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A seasoned innovator with a passion for progress and problem-solving, Kathryn Topp is an award-winning researcher with more than 20 years' experience in the industry. She's spent her career researching across 83 countries and working with some of the globe's biggest names (including Cadbury, Fonterra, and Nestlé), developing a deep understanding of how brands use data and a keen eye for what the future of research and insights could look like. In 2017, off the back of that personal experience, Kathryn founded the Thinking Studio — a strategic insights agency that quickly evolved into Yabble. In the years since, Yabble has grown into an industry-leading technological trailblazer, powered by AI products like Hey Yabble that are revolutionizing the world of insights. Today, Kathryn's sharp technical mind and limitless curiosity continue to propel the business to new heights. Stacked with supermarket chains, media titans, retailers, energy companies, and FMCG producers, Yabble's roster includes everything from globally recognized consumer goods corporations to one of the largest and most popular community hubs on the internet.

Laura Wronski

Laura Wronski

Director of Research, Momentive

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Laura Wronski is Director of Research at Momentive, where she develops best practices in online public opinion research. She works with media outlets and key business partners to generate newsworthy insights from survey data. She joined SurveyMonkey in September 2015 after working at the Bureau of Labor Statistics and graduating from the Joint Program in Survey Methodology at the University of Maryland.

KCurtis Frazier

Curtis Frazier

Director of Advanced Analytics, Radius Global Market Research

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Curtis joined Radius Global Market Research from Millward Brown. He was head of the Marketing Science team for Millward Brown’s western region. Prior to joining Millward Brown, Curtis was analytical manager at NPD, where he was responsible for development and analysis of projects including market segmentation, new product development, and customer satisfaction measurement. Before entering marketing research, Curtis taught research methodology at the University of Houston. His background in teaching allows him to speak about high-end analytics with audiences of different backgrounds, statistical experience.

Curtis is actively involved in client development, as well as executing advanced analytic techniques. His primary areas of interest are in conjoint analysis, hierarchical Bayesian analysis, and segmentation methodologies.

Curtis holds a PhD and a master's degree in political science from the University of Houston, and a bachelor's degree from the University of Texas at Austin. He regularly presents at marketing research conferences and has recently contributed the chapter on conjoint analysis/discrete choice models for The Handbook of Marketing Research.

Damon Jones

Damon Jones

Vice-President, Telephone Operations, Burke Inc.

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Damon plays a critical role in Burke’s Data Collection Division as he oversees the day-to-day operations involved in the execution of telephone research projects. He manages the execution of our Hispanic telephone data collection through our subcontractor partner network. In addition to his day-to-day responsibilities, Damon serves as Chair of Burke’s Inclusion & Diversity Strategic team called Kaleidoscope and serves on multiple teams within the organization. The recipient of the 2020 MRX Diversity Champion Award, Damon is continually involved in staying current in MR Data Collection and general industry knowledge by his active membership in the Insights Association. He is a Board advisor of the Great Lakes Chapter of the Insights Association and serves as Chair of that Chapter’s Diversity and Education Committee which he formed during his tenure as President in 2014-15, and serves on the National Insights Association’s Chapter Leadership Committee and the newly formed IDEA (Inclusion, Diversity, Equity & Access) committee with National IA. He has been a presenter at multiple educational conferences. Damon has a Bachelor’s Degree in Business Administration from University of Cincinnati with a double major in Marketing and Management. He is a graduate of the University of Georgia’s Principles of Marketing Research Certification Program and of Cornell University’s Online Diversity and Education Certification Program. He has been with Burke since July of 1996.

Stuart Pardau

Stuart Pardau

General Counsel, Law Offices of Stuart L. Pardau & Associates

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Stuart is the founder and principal of Stuart L. Pardau & Associates, based in Los Angeles. Stuart advises clients on intellectual property, data security/privacy, employment and general corporate law, and various regulatory issues confronting the marketing research profession. Prior to starting his own law firm, Stuart served for nearly a decade as chief legal counsel for J.D. Power and Associates.

General Counsel, Law Offices of Stuart L. Pardau & Associates

Brianna Sylver

Brianna Sylver

Founder and President, SYLVER CONSULTING

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BRIANNA SYLVER is the founder and president of Sylver Consulting, an international innovation research and strategy firm operating at the intersection of Market Research, User Experience/Design, and Strategy. Brianna and the team at Sylver support Fortune 1,000 organizations to lead the transformation of their brands, products and organizations by providing clarity and focus to the next steps of their growth.

Brianna has gained recognition for her contributions to the fields of innovation, Design Thinking, UX and consumer insights by the Product Development & Management Association (PDMA), HSM Management (Brazil) and the Qualitative Research Consultants Association (QRCA). She writes and speaks on topics such as the integration of UX and MR, innovation culture and transformation, blended hybrid research methodologies and entrepreneurship.

Brianna holds a BFA in communication design from the University of Buffalo and a master's degree in human-centered communication design and design strategy (MDES) from the Institute of Design at IIT.

Follow her on LI at www.linkedin.com/in/briannasylver or Twitter @BriannaSylver.

Amy Emersos

Amy Emerson

Product and Client Success, Walmart

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Amy manages client and product success at Walmart Data Ventures. She has been in her current role at Walmart since August 2022

Prior to joining Walmart, Amy held general management positions at a data analytics and brand consulting company. During her tenure, Amy led client engagement and project management initiatives on behalf of numerous Fortune 500 companies such as Meta, Amazon, Google, Netflix, and WPP. Her skill set includes engaging key stakeholders and key leadership in global process alignment discussions and serving as a program manager for major technology brands.

Throughout her career, Amy has emphasized the importance of sincere relationships with her clients. She strives to go the extra mile, providing value beyond the day-to-day operations by showcasing a deep-level understanding of client needs and business objectives.

Raj Manocha

Raj Manocha

EVP, Client Solutions, Sago

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As EVP, Client Solutions, Raj Manocha helps to lead the sales and commercialization efforts across various product lines. Put simply, when a new product or business is ready for market, Raj helps to lead the company’s sales team in commercializing the venture.

With over 17 years of experience in online market research, working at companies such as Dynata, Delvinia and SAGO, Raj is focused on growing products and services, building high-performing internal teams, and continuing to develop relationships with current and new clients.

Raj, routinely, speaks at conferences about the future of insights, using research technology platforms, and how companies are using research in unique, and scalable, ways.

Raj is heavily involved with the Insights Association, as chair to the board of the international chapter, a member of the Canadian advisory board, and the global engagement committee. He is also on the advisory board of the Master of Science in Marketing Research Program (MSMR) at Michigan State University and the Executive Advisory Board for the Marketing Analytics Centre at the University of Guelph. Further, Raj teaches sessions at Toronto Metropolitan University to startup companies on how they can incorporate research within their product development. Through these roles, he aims to use his leadership and knowledge to develop the next generation of business and marketing leaders.

Sabine Lyko

Sabine Lyko

Director, Market Research, LinkedIn

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Sabine Lyko is a researcher with 15+ years of experience in consumer and customer insights including Kantar, Ipsos, some smaller agencies, charities and for the last 4+ years, LinkedIn. She has worked in France, the UK, Singapore and the US. She has extensive experience in brand and communications research for both CPG and tech brands. She currently leads research at LinkedIn for our Talent Solutions businesses (e.g. recruitment, learning, job seeking...).

Nikki Williams

Nikki Williams

Lead Analyst, Customer and Market Insights, Chick-fil-A

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Nikki has served on the Customer & Market Insights team at Chick-fil-A for 5 years, supporting both Primary Research and now Customer Listening. In her current role, she aims to scale the delivery of Voice of the Customer insights by leveraging AI and analytics. Understanding what conversations are driving the Customer experience enables her to inform decisions to ultimately deliver a more caring experience to Customers.

Karen Wade Allen

Karen Wade Allen

Account Executive, NetBase Quid

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Alejandra Alvarez

Alejandra Alvarez

Qualitative Research & Strategy Leader, Dela Riva Group

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Mexican-based qualitative leader researcher. In the past six years, I have led qualitative research for more than 20 multinational brands. I have collaborated in more than 100 studies of both national and international impact, from a wide range of methodologies that include motivational, semiotic, cultural, and anthropology approaches.

Rebecca Brooks

Founder & CEO, Alter Agents

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Rebecca is an entrepreneur, columnist, and mother with 20 years' experience in the market research industry. As Founder and CEO of full-service market research consultancy Alter Agents, she feeds her inherent curiosity by uncovering the complicated paths today’s consumers take to help clients make better decisions every day. Rebecca’s passion for creating a rich, energized, and balanced work environment – while delivering exceptional quality and value - has created a true culture of collaboration at her company. She is co-author of the shopper marketing book, “Influencing Shopper Decisions.” Rebecca holds a B.A. in Anthropology from the College of William & Mary.

Reed Cundiff

Reed Cundiff

CEO, Sago

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As CEO of Sago, Reed leads the company’s global strategy and business growth and is highly focused on digital transformation and customer-centric solutions.

Reed has served in the marketing research industry for over 25 years, most recently as CEO of Kantar Americas, where he was instrumental in reinventing their GTM approach and turning the business back to growth. For over a decade, he led Microsoft’s Customer and Market Research team, responsible for driving business impact and leading the digital transformation of customer and consumer insights.

Prior to joining Microsoft, Reed developed his deep research expertise in the technology sector as a market analyst and consultant at Gartner and the Yankee Group and as the founding executive of Compete.

Reed is an active member of the Insights Association and has served as Chair of the Program Committee of the ESOMAR World Congress. Reed serves as an independent director on the board of LatentView Analytics, a board member of the Insights Association, and on the advisory board of the University of Washington Center for Sales and Marketing Strategy.

Reed is a graduate of Wesleyan University with a Bachelor’s degree in Pre-Industrial European History. His numerous passions include innovation and technology, trail running, and cycling. Based in Seattle, Washington, Reed is married with two college-age children

David Evans

David Evans

Chief Insights Officer, Collage Group

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David Evans leads Collage Group’s research team and is passionate about creating amazing products for marketing and business insights leaders and executing proprietary research for Collage Group’s more than 200 member brands. David is the lead creator of Collage Group's Cultural Fluency Roadmap, a proprietary framework for accelerating a brand's organizational capacity to understand and win multicultural and generational consumers.

A B2B information services expert, David previously served in senior content, data and analytics roles, developing advanced tools, insights and operating models for Cushman & Wakefield, CoStar Group, the White House Office of Executive Councils and the Corporate Executive Board.

Tom Goodwin

Tom Goodwin

Founder, All We Have Is Now; author, Digital Darwinism

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Tom is a world-renowned trends and, and the founder of All We Have Is Now (AWHIN, Inc), an innovation consultancy. Tom hosts The Edge, an original series on Euronews which reaches 250 million households, explores the future of business and culture through technology and spotlights the companies and people taking bold leaps into what’s next. He is the author of Digital Darwinism, a business book that has been translated into seven languages, and a second edition published in 2022. He has amassed over 700,000 followers on LinkedIn, where he has been voted as the #1 Voice in Marketing. A global speaker, he has delivered over 100 keynote speeches at leading public and private events across more than 42 countries.
Tom advises Fortune 500 companies and startups on business transformation and innovation. As a proponent of “nowism,” a more practical form of futurism, Goodwin believes that we have all the technology we need at our disposal and we can drive meaningful growth by taking action and using our imagination to unleash its power. His work has been referenced in The New York Times and The Economist. He has published over 500 articles in publications including The Guardian, TechCrunch, Forbes, Digiday, Quartz, Marketing Week, Adweek, and the World Economic Forum.

Karen Kraft

Karen Kraft

Associate Director, Consumer Insights & Analytics, Johnsonville

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Karen is an insights professional and creative methodologist with over 30 years of experience in understanding and listening to consumers within a wide variety of CPG and food service categories. With almost equal time on both sides of the insights fence, she has a unique perspective on the ins and outs of turning actionable insights into business results from both the client and supplier perspectives. She currently heads the consumer insights function at Johnsonville.

Denise Martinez

Denise Martinez

Business Consultant at dlR Group

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Born in Venezuela but living in Mexico since 2010. Mom of a pandemial baby who struggles daily to be a present mother and work at the same time, but who is passionate about every study she does because it is an opportunity to contribute to the development of better products and brands that connect with consumers of the new generations and a new uncertain global context.

Arvin Moazemi

Arvin Moazemi

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Paul Ponsford

Paul Ponsford

Market Research, Delta Faucet Company

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Greg Rice

Greg Rice

Chief Research Officer at Hypothesis

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Greg Rice is a quantitative insights specialist who is committed to helping Hypothesis' clients do amazing things. Over his multi-decade career, Greg has held leadership roles at Hall & Partners and Kelton. And he had a brief stint as a sitcom writer for NBC, which we don't talk about anymore. Greg is excited to partner with LinkedIn on their massive engagement to understand customer value.

Melissa Spencer

Melissa Spencer

Director, Merck

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Melissa Spencer is a marketing research professional with over 20 years of experience. Her passion lies in the application of insights to identify and solve business problems as well as in mentoring new professionals. Presently, Melissa is a director for Merck’s Human Health business, supporting new product development.

Prior to joining Merck, Melissa ran her own consulting company. Her business grew from her roles as a research manager at Novo Nordisk, Pharmacia, and AT&T.

Outside of work Melissa serves on the board of St. Luke’s Episcopal Church and leads the annual fundraising campaign. She has been a member of the local Neighbors & Newcomers Book Club for 16 years and is an outdoor enthusiast. She lives in New Jersey with her husband and two children.

Melissa holds a Masters in Measurement Psychology from Fordham University, a B.A. in Psychology/Business Management from Drew University, and a certificate in Foresight from the University of Houston.

Thomas Troch

Thomas Troch

Head of Design & Accelerate, InSites Consulting

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As Head of Design & Accelerate at InSites Consulting, Thomas leads their innovation practice globally. He works with iconic brands to unlock growth by advising them how to make their products, services, and experiences hyper relevant to consumers. During his tenure, he has worked with Anheuser-Busch to rethink their innovation process, helped Google Play to define and understand their target customer, and collaborated with Bloomingdale’s on a millennial beauty store. Thomas has been named Quirk’s Researcher of the Year 2021 and has won the ESOMAR Silver Research Effectiveness Award 2020 with his work for Anheuser-Busch.

Thomas is an award-winning speaker and contributor at international innovation, marketing and consumer-insight events. From presenting at ESOMAR Congress (2022, 2020 and 2016) and TEDx, to publishing in journals like the International Journal of Market Research and Touchpoint, The Journal of Service Design. He teaches at the (E)MBA programs of the Graduate School of Business at Columbia University.

Scott Baker

Scott Baker

EVP, Client Solutions, Sago

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Scott Baker is an Executive Vice President focusing on direct-to-brand relationships within the media, technology and financial sectors. He has extensive knowledge and experience working with Fortune 100/500 Brands across various verticals, solutions, and methodologies. Over the years, he has developed many long-term client partnerships and is always looking for new ones, working with his clients to achieve their research goals, consider innovative approaches and solve current problems.

Kayte Hamilton

Kayte Hamilton

Founder, The Social Question

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Kevin Karty

Kevin Karty

CEO & Co-Founder, Intuify

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Kevin earned a PhD in Political Science & Quantitative Methods from MIT. He has 18 years of experience in market research and technology, and has spent a decade leading Innovation, AI, and Quant teams.

Brooke Reavey

Brooke Reavey

Dominican University

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Brooke is a Fulbright Scholar and associate professor of marketing, Brennan School of Business, Dominican University. Her work has been published in scholarly outlets such as International Journal of Advertising, Journal of Marketing Education and Marketing Education Review, among others. She is also an author of the textbook Digital Marketing Foundations and Strategy, Cengage Learning, 5th edition 2023. Brooke’s academic work focuses on the intersection between digital marketing and market research, particularly when it comes to data democratization.

Leslie Willis

Leslie Willis

Insights & Strategy Leader

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Insights & Strategy Leader

Erika Forys-Koger

Erika Forys-Koger

Director of Category Development and Insights, Sanofi

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Erika loves to get into the details of understanding the consumer and all the data behind the scenes. Erika started her career at B&G Foods within brand management working on multiple household brands: Ortega, Cream of Wheat, and Spice Islands to name a few. From there she moved onto Sovos Brands where she held multiple positions across Sales Strategy, Category Management and Field Sales. Throughout her time at Sovos she aided in Rao’s become the #2 brand in the marketplace and helped take the company go public in 2021 with data analytics. Currently Erika is the Director of Category Development and Insights for Sanofi leading the Walmart team, leveraging Luminate regularly to build trusting relationships with her category buyers.

David Poniatowski

David Poniatowski

Account Executive, Entropik

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David "Ponto" Poniatowski has supported SaaS technologies for 12+ years, with the past 4 being in MarTech. His current focus is in Emotion AI technologies, with emphasis on real-time data and analytics to formulate unbiased consumer and market Insights.

Diane Schnitker

Diane Schnitker

Senior CX Research Analyst, Heart of the Customer

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Diane brings her eclectic background in intellectual property law, health care, retail, science, hospitality, athletics, and customer service to work with her every day, drawing on her broad experience to put customers first and understand the joys and frustrations of their experience.

Her “buck stops here” philosophy translates into taking responsibility for seeing every issue through to resolution, and keeping lines of communication with clients open at every step in the process.

Her topnotch research and interviewing skills ensure both accurate data gathering and insightful analysis. Precision is her passion.

Diane has been an analyst, promoted to a consultant for the past five years for Heart of the Customer. She holds a bachelor’s in biology from the University of Minnesota-Duluth, and has extensive experience as a lacrosse player and coach at both the high school and collegiate levels.

Adam Bai

Adam Bai

Chief Strategy Officer, Glimpse

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Adam is Chief Strategy Officer for Glimpse. His role is to innovate new approaches to gathering and analyzing conversational data at scale—to generate more actionable insights.

As an early executive at pioneering collaborative enterprise learning platform, Nomadic Learning, Adam led marketing transformation projects with companies like IBM and PepsiCo. One client, AB InBev, recently won the Cannes Lion Creative Marketer of the Year Award.

Adam has created and taught courses on innovation and leadership for MBA and Executive Education students at institutions like Columbia University and the MIT Sloan International MBA Program at Tsinghua University. He has also worked as a consultant, speaker, and educator for a range of companies, including Nike and Accenture.

Simon Chadwick

Simon Chadwick

Managing Partner, Cambiar Consulting

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Simon founded Cambiar in 2004 to provide strategic assistance to research and insight companies as they face rapid and fundamental change. With 40 years of guiding and managing international organizations of various sizes and stages, Simon’s advice and counsel has helped many companies increase their value – to stakeholders, investors and clients. He is an acknowledged industry leader, author and conference speaker. In addition to his role at Cambiar, Simon is also a Fellow of the Market Research Society, Chairman and Laureate of the Insights Association and Editor-in-Chief of Research World, ESOMAR’s global magazine. He holds an MA in Philosophy, Politics and Economics from Oxford University, UK, and has done post-graduate studies at both Columbia and Harvard business schools in Change Management and Strategic Management.

Patty David

Patty David

Director Consumer Insights, AARP

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Kai Fuentes

Kai Fuentes

President & Founder: Ebony Marketing Systems, Inc.

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Kai Fuentes is the President and Founder of Ebony Marketing Systems, Inc. (EMS) a multicultural market research firm. As a minority female business owner, Ms. Fuentes saw a need as well as an opportunity to develop a niche within the marketing research arena in the area of multicultural research. She has over 20-years’ experience in qualitative and quantitative research studies which gives projects a broad perspective on multicultural issues, from music to automobile research. Ms. Fuentes brings insights to the qualitative research arena, which facilitates the identification of ethnic-bound perceptions and attitudes of the multicultural market. Under her leadership, EMS issued “Quick Guide: Understanding Black Americans” to assist markets and marketers in ‘authentically connecting with the Black community” and followed that with the much anticipated “Quick Guide to the Latino Community.” Kai has extensive experience using the latest survey query techniques and data collection instruments that are used to measure both qualitative and quantitative data output. NYNJ Purchasing Council gave Ms. Fuentes an award for top business leaders in New York City;she was also written in Madam Noir as a best business entrepreneur. She is a sought-after presenter for multicultural market research. With a background in Social Work, Ms. Fuentes runs her firm with compassion and integrity.

Cynthia Harris

Cynthia Harris

Founder and Managing Director of 8:28 Insights

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Cynthia Harris is the Founder and Managing Director of 8:28 Insights, a consumer insights and marketing strategy agency specializing in innovative qualitative techniques rooted in cultural competency. A respected leader in the marketing and consumer insights industry, Cynthia has nearly 20 years of experience working with leading Fortune 500 brands. Ms. Harris has a deep understanding of the importance of cultural competence in today’s business landscape and integrates her expertise into compelling research designs for a range of clients from technology to financial services to retail and beyond. With an expertise in behaviorally-based approaches, Cynthia is an expert moderator and regularly conducts in-depth interviews, focus groups and ethnographic studies to uncover key insights and inform the brand-building process. An enthusiastic auntie and Bikram Yoga practitioner, Cynthia brings a unique perspective to the table and is able to connect the dots between consumers’ voices and business opportunity. Cynthia is known for being able to ask the right questions, to understand the emotional motivations that drive consumer behavior and make strategic recommendations that lead to better business outcomes. In addition to Cynthia’s professional accomplishments, Cynthia is an avid traveler, constantly seeking new experiences and perspectives to bring back to her work. Whether in the boardroom or in the “wild” of human life, Cynthia is committed to helping organizations make data-driven decisions that drive growth, relevancy and success. Cynthia is an Insights Association Member, Qualitative Research Consultant’s Association (QRCA) Board Member, ESOMAR Member and WiRE Member. She also holds a Master’s of Business Administration from the Fisher College of Business at The Ohio State University and resides in Columbus, Ohio.

Joe Lamson

Joe Lamson

Vice President, Account Management, NAM, Forsta

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Joe is responsible for leading the Forsta existing strategic client development in North America. Prior career positions included leadership and individual contributor roles in Business Development as well as Operations at Kantar (GMI/Lightspeed) and Harris Interactive. Joe has expertise in software sales/deployment/management as well as operational execution in the research and experience industry.

Nisreen McConkie

Nisreen McConkie

Associate Director, Consumer Insights & Analytics, Rocket Companies

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Niseen Salka McConkie is the Senior Director of Research at Rocket Central. Her practice is founded on deep curiosity and empathy for how people think, behave, and interact -- from helping clients to secure mortgage relief during the pandemic, to building a community of mentorship and learning on her team. Her previous speaking engagements include AIGA Detroit, World IA Day, and UXPA. In her free time, Nisreen enjoys digital photography, experimenting with new recipes, and talking continuously for long periods of time

Oded Netzer

Oded Netzer

Vice Dean of Research and Professor of Business, Columbia Business School

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Oded Netzer is the Vice Dean for Research and the Arthur J. Samberg Professor of Business at Columbia Business School, an affiliate of the Columbia Data Science Institute, and an Amazon Scholar. He is a world-renowned expert in data-driven decision-making and extracting meaningful insights from data. His award-winning research is broadly read and highly cited. He holds a PhD in Business and MSc in Statistics from Stanford University.

Emmanuel Probst

Emmanuel Probst

Global Lead - Brand Thought Leadership, Ipsos; author

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Emmanuel Probst is Global Lead, Brand Thought-Leadership at Ipsos, adjunct professor at the University of California at Los Angeles and a Wall Street Journal and USA Today best-selling author. His new Book, Assemblage – The Art and Science of Brand Transformation, will be released in January 2023. Emmanuel’s background combines over 17 years of market research and marketing experience with strong academic achievements.

At Ipsos, Emmanuel supports numerous Fortune 100 companies by providing them with a full understanding of their customer’s journey. His clients span across a wide range of industries, including consumer packaged goods, retail, financial services, advertising agencies and media outlets. Emmanuel also teaches Consumer Market Research at UCLA and writes about consumer psychology for numerous publications. He holds an MBA in Marketing from the University of Hull, United Kingdom and a Doctorate in Consumer Psychology from the University of Nottingham Trent, United Kingdom.

Liuwa Robledo

Liuwa Robledo

Gum & Candy Insights Manager, Mondelēz International

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Mexican Research marketer with 12 years experience in Market Research FMCG, with a business oriented and growth vision, always bringing the voice of the consumers during business discussions and always reaching for a new ways to connect better with them.

Jocelyn Swift Harjes

Jocelyn Swift Harjes

VP Insights + Analytics, Ayzenberg

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As an integrated marketer providing full-scale digital strategies for Fortune 500 brands, Jocelyn Swift Harjes specializes in discovering and leveraging data to help brands solve complex challenges.

She is passionate about all aspects of the digital landscape and has a unique way of taking data-driven insights and merging them into strategic, tactical, and award-winning digital programs.

Selma Van ‘t Hul

Selma Van ‘t Hul

Global Associate Human Intelligence Director – Bars Portfolio, Mars Wrigley

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Consumer-obsessed Global Insight professional with a passion for driving business growth by identifying innovation opportunities that are based on human empathy and insight. Throughout her career, Selma has established a track record of developing winning innovation propositions, from platform identification to concept through to market launch, that truly delight consumers. Experienced in both CPG/FMCG and consumer durables in an international environment, Selma’s specialties are front-end innovation, agile innovation and agile consumer research, portfolio architecture and striking the right balancing of depth & rigor versus speed & agility when it comes to uncovering insights throughout the innovation journey.

Selma has more than 25 years of experience across local, regional and global insight roles in multiple countries (Netherlands, United Kingdom, United States). She is co-author of ’Consumer interaction in the virtual era: Some qualitative insights’, published in the Qualitative Market Research journal.

Belinda Brown

Belinda Brown

Director of Marketing & Business Development Director, Gazelle Global

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Jesse Itzkowitz

Jesse Itzkowitz

President & Chief Data Scientist, Ipsos

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Jesse has been studying how consumers make decisions for over 20 years. He holds PhDs in both Marketing and Cognitive Psychology. Jesse brings his deep knowledge of academic theory to enhance clients’ understanding of consumer behavior.

As Ipsos’ Chief Behavioral Scientist, he leads a team of recovering academics and applied practitioners who help clients identify, measure, and influence the hidden factors that drive consumer behavior. He applies validated academic methods, theories, and principles across a suite of methodologies and consultative activities.

Through the precise and practical alignment of science to clients’ business questions, Jesse helps grow his clients’ business through new and innovative development of strategic marketing initiatives: positioning, pricing, communications, packaging, and consumer experience.

Prior to helping found the Behavioral Science Center at Ipsos, Jesse was an award-winning marketing professor. Jesse was honored for his research and teaching accomplishments, winning the 2013 and 2017 Yeshiva University Professor of the Year award, being named as an AMA-Sheth Foundation fellow, and winning the 2021 Best Paper award from Financial Review, a top peer-reviewed academic journal.

His scholarly work straddles psychology, marketing, and financial decisions and has been highlighted in the Wall Street Journal, Time Magazine, Bloomberg Businessweek, CNBC, and CNN.

Jamie Lussier

Jamie Lussier

Manager, Research Operations - Enterprise Market Research, Travelers

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Jennifer Reid

Jennifer Reid

Chief Methodologist, Rival Technologies

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Jennifer Reid is President & Chief Methodologist at Rival Technologies. A pioneer in online research methodologies, Jennifer started her career at Angus Reid Group in 1998, where she was instrumental in building Canada’s first online research panel.

In 2003, Jennifer joined Vision Critical. As the company’s Executive Vice President of Corporate Strategy, she helped develop the methodology for Vision Critical’s proprietary insight community offering—an innovation that went on to disrupt the research industry in the next decade.

At Rival, Jennifer is once again helping shape the future of insights by leading the charge in the development of mobile-first communities and other conversational research approaches.

A proud mother of three, Jennifer has a degree in economics from the University of British Columbia. She sits on the board of the Angus Reid Forum and St. Mark College, an affiliate of UBC.

Leslie Willis

Zekeera Belton

Vice President of Client Services and Diverse Segment Strategist, Collage Group

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Zekeera Belton leads efforts and programs to identify, analyze and address client's needs. She and her team work in partnership with Fortune 500 companies, helping them gain a deep understanding of and authentically connect with diverse consumer segments. Zekeera’s work fosters deep relationships and leverages the full set of Collage capabilities – strategies, insights, analytics, data, peer solutions and commercial collaboration – to plan and craft specific solutions that meet member challenges. She is a subject matter expert with real world know-how and application of national, regional, and grassroots strategies to reach niche markets, i.e., multicultural, women, LGBT, people with disabilities.

Jack Mackinnon

Jack Mackinnon

Director of Product & Content, Collage Group

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Jack led Collage Group’s 2021 “America Now” research. With more than 15 years of diverse consumer research experience, he offers deep expertise in Multicultural and Generational consumers, and their intersection. Jack’s research extends into exploring culture-at-large, investigating broader societal trends not easily categorized into typical areas of research.

Prior to joining Collage Group, Jack was a senior researcher at Garner (formerly Iconoculture) where his work centered on quant, qual and ethnographic research. He earned a graduate degree from Harvard University School of Education in the study of adolescent development with an emphasis on ethnicity and culture.

Ana Maria Santos

Ana Maria Santos

Co-Creator & Equity Architect, Equitas Insight

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Ana is a marketer by background, a change driver and a capability builder by design, with a passion driving transformation that ‘sticks’ and creating real impact.

She started her career in Brazil working in B2B marketing in blue chip industrial and manufacturing organizations. She then moved into academia and a career in marketing consultancy, lecturing undergraduate and graduate Strategic Marketing courses at her Alma Mater, ESPM (Escola Superior de Propaganda e Marketing).

Her international career started in the UK after being awarded an MBA at Warwick University and working in the Marketing and Operations practice of PricewaterhouseCoopers. In 2002, she joined Brand Learning, then a startup specializing in building marketing capabilities. As a partner, she moved to NYC to open Brand Learning’s first overseas practice, a thriving, high growth business. She became an Accenture Managing Director when the business was acquired by Accenture.

At the beginning of 2021, following her passion and desire to use her skills to make a difference, she co-founded Equitas Insight, a consultancy aiming to drive Diversity, Equity and Inclusion in the workplace.

She is now a member of the IDEA Council and is proud to be one of the creators of the Insights Association's IDEAtor Apprenticeship Program.

Elaine Riddell

Elaine Riddell

Managing Director, Oaklins DeSilva+Phillips

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Elaine is a growth activist who believes that breakthrough potential exists in every company. She unlocks potential by anticipating the market disruptions that will influence client priorities and building organizational confidence to deliver new client value. As a CEO, for over 15 years (NOPWorld Health, a unit of UBM, TNS Healthcare, Kantar Health), she is recognized for transforming mature, stagnant, global data, analytics, and consulting firms into high-performing, market-leaders with sustained, profitable revenue growth at three-times the market rate; she has a unique knack for growing businesses rapidly and at highly attractive margins. Elaine's playbook also draws on her experience at Abbott Labs (now AbbVie), a top 10 Pharmaceutical company, and IMS Health (now IQVIA), the leading multinational health information and technology firm. Her composite of experience, which focuses on customer-centric innovation, strategic M&A, and building performance-driven cultures, forms the foundation for her growth advisory, serving industry leaders, founder/CEOs and Private Equity firms, as well as her M&A advisory work. Today, Elaine is a Managing Director with Oaklins DeSilva+Phillips, a leading investment bank focused on M&A advisory for the marketing and media services sectors.

Hilary Borndahl

Hilary Borndahl

Founder & CEO, Miix Analytics

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Hilary Borndahl is the founder & CEO of Miix Analytics. With an impressive 20+ year career in Marketing Research, Hilary has a strong passion and subject matter expertise in the field of Marketing Analytics and ROI measurement. Hilary has consulted for over 125 brands in North America. In the middle of the pandemic, Hilary decided to launch the Miix Analytics boutique, located outside of Toronto. Hilary has presented at over 20 speaking engagements and is a regular guest lecturer of undergraduate and MBA programs in Canada. Most recently, Hilary co-hosted the IA’s Converge event in December 2022. Outside of advanced analytics, Hilary is a strong supporter of the advancement of women in STEM roles.

Lisa Courtade

Lisa Courtade

Executive Director, Commercial Insights & Analytics, Organon

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Lisa joined Organon for the opportunity to build a new team with the power to leverage the full suite of insights capabilities to understand and deliver on the unmet needs in women’s health. Creating a boundaryless organization with skills in analytics and decision science, marketing research, foresight, social, experience design and competitive intelligence, the team is dedicated to creating innovative, compliant solutions to the challenges facing patients, providers, and payers in the delivery of lifesaving and life enhancing medicines and devices.

Lisa has been called an “innovative disrupter” and a “change agent” for challenging the status quo and harnessing emerging technologies and data along with the behavioral sciences to identify deep insights and new market opportunities. She is excited to offer her experiences to building capabilities in a new kind of health care company that is focused on listening to women and developing impactful medicines and healthcare solutions.

An Ex-Officio Director and Past-Chair of the Insights Association and an active member of the board for the University of Georgia’s Master’s in Marketing Research graduate program, Lisa is dedicated to advancing the education, leadership, and agility of current and future talent in the industry.

Katie Egge

Senior Vice President, Head of Client Services at NAILBITER

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Katie Egge is Senior Vice President of Client Services at NAILBITER. Having spent her entire career in the market research industry, Katie is passionate about the value insights can provide to organizations and is motivated to help NAILBITER's clients obtain the insights they need to drive long-term benefits for their businesses.

In addition to her work at NAILBITER, Katie is a mentor for the Women In Research mentorship program, and is a recurring guest speaker for market research classes at Johnson & Wales University, as well as The University of Rhode Island.

When not coordinating market research studies, Katie enjoys tabletop board games, training her dog (Kirby) in agility sports, and performing aerial silks up to 30 ft. in the air!

Maury Giles

Maury Giles

Chief Growth Officer, Heart+Mind Strategies

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Jenny Lennon

Jenny Lennon

Director, Global Insights and Analytics, McDonald's

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Jenny is Director Global CX Insights at McDonald’s. She is currently focused on identifying actionable customer and restaurant team insights to elevate CX and EX and drive growth. While at McDonald’s she has held various roles including leading Global Menu Insights where she focused on developing new platforms, menu architecture and product optimization. With over 20 years of experience in Insights and Strategy, prior to joining McDonald’s, Jenny has held a variety of roles in CPG and has an MBA from Pace University.

Priscilla McKinney

Priscilla McKinney

CEO: Little Bird Marketing

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I am the fifth of five girls. We traveled the world singing which involved matching dresses, puppet shows and a lot of road trips. Thirty four houses, three countries, five states, four high schools and a degree in Cultural Anthropology later, I've miraculously found my way into my most ideal place in the world - at the intersection of MARKETING, BUSINESS and MARKET RESEARCH. These early experiences made me curious about life, people, places, culture and the interconnectivity of it all. I'm totally intrigued by human behavior and our deep seated need to explain our often purely emotional decisions as logical. Asking the hard questions is interesting to me and it serves me well in as I seek to understand what makes people engage, why we buy what we buy and how we justify buying it. Whether a belief, a product or service, the human element must be understood for successful marketing. Whether as a mom, a community leader, podcast host or a boss, I'm compelled to inspire others to ask these hard questions, take risks and leave behind the status quo for the pursuit of the truth at the heart of each matter. P.S. Don't give me caffeine. I don't need it.

Niels Neudecker

Niels Neudecker

Brand Solutions Lead, Kantar

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Dr. Niels Neudecker leads Kantar’s Brand Solutions in North America, working with brands across industries to help them achieve their business goals.

Niels has over 10 years of experience in marketing research and consulting. He holds a doctoral degree for his research on brand communication from the European Business School. He published in books, academic journals, and is speaking regularly on international conferences.

His areas of expertise are in brand strategy and tracking, creative planning and optimization, and touchpoint management.

Zain Raj

Zain Raj

Chairman & CEO, Shapiro+Raj

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A visionary leader, entrepreneur, business accelerator, investor, philanthropist and industry futurist, Zain Raj is considered a global leader in finding new and different ways to grow brands. His unique ability to unearth surprising insights and incite inspired ideas has created billions of dollars of value for his clients and investors.

Currently, Zain is the Chairman and CEO of Shapiro+Raj, a top-ten independent insights and inspiration company in North America. He is also the founder and CEO of ZedNext, an ideas incubator that takes an objective and disruptive look at trends to help marketers and business leaders realize their full potential in this data-driven, digitally-led and insights-driven world. His theories and methodologies provide clear and actionable ways to help companies deliver sustainable growth through these times of significant economic and cultural change.

He has authored two Amazon marketing and sales bestsellers, Brand Rituals™: How Successful Brands Bond with Customers for Life and Marketing For Tomorrow, Not Yesterday: Surviving and Thriving in the Insight Economy™. An evangelist for innovation and a strong believer in empowering others, Zain is a sought-after speaker on how marketers can build their businesses and improve their brand value in this evolving landscape of big-data, mobility, digitization and commoditization. He contributes his insights to The Wall Street Journal, Business Week, Fast Company, Forbes, Crain’s and publications of the nation’s top business schools.

Verena Schoenmueller

Verena Schoenmueller

Assistant Professor of Marketing, Esade

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Verena Schoenmueller is an Assistant Professor in the Marketing Department at ESADE Business School. Verena’s research interests include Digital and Social Media Marketing, Social Networks, User Generated Content, Online Ratings, and Machine Learning.

John Thomas

John Thomas

SVP, Head of Client Services, Burke, Inc.

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As Head of Client Services, John leads a team of dedicated researchers and consultants with specific expertise across industry verticals including Healthcare, CPG, Financial Services, Restaurants, Technology and Travel. He brings knowledge, experience and a passion for uncovering insights that matter to you. He has been active in and passionate about insights for over 25 years and has the scars to prove it! He enjoys collaborating with other organizations serving these industries as he believes together, we're better. In addition to leading a team of experts, John ensures that Burke stays current on industry trends and abreast of (and lead) innovations in research approaches that can be applied to help clients leverage research to make better business decisions.

John Wilson

Director of Insights and Innovation, Mindsight

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John Wilson is currently the Director of Innovation at Mindsight. John started his career in politics and public relations before pivoting to market research. Throughout eight years in the industry, John has focused on research innovation ranging from process improvements to entirely new product suites, including Floodlight.

Howard Fienberg

Howard Fienberg

SVP, Advocacy, Insights Association

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Based in Washington, DC, Howard is the Insights Association's lobbyist for the marketing research and data analytics industry, focusing primarily on consumer privacy and data security, the Telephone Consumer Protection Act (TCPA), tort reform, and the funding and integrity of the decennial Census and the American Community Survey (ACS). Howard has more than two decades of public policy experience. Before the Insights Association, he worked in Congress as senior legislative staffer for then-Representatives Christopher Cox (CA-48) and Cliff Stearns (FL-06). He also served more than four years with a science policy think tank, working to improve the understanding of scientific and social research and methodology among journalists and policymakers. Howard is also co-director of The Census Project, a 900+ member coalition in support of a fair and accurate Census and ACS. He has also served previously on the Board of Directors for the National Institute for Lobbying and Ethics and and the Association of Government Relations Professionals. Howard has an MA International Relations from the University of Essex in England and a BA Honors Political Studies from Trent University in Canada, and has obtained the Certified Association Executive (CAE), Professional Lobbying Certificate (PLC) and the Public Policy Certificate (PPC). When not running advocacy for the Insights Association, Howard enjoys hockey, NFL football, sci-fi and horror movies, playing with his dog, and spending time with family and friends.

Kerry Hecht

Kerry Hecht

Founder & CEO of Echo MR, Hivemind.Zone, and Spaces by Echo

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Kerry has over 25 years of successful global experience across a wide range of brands and sectors, and a record of proven leadership, relationship, and business-growth skills. Kerry is the CEO and Founder of Echo Market Research, Hivemind. Zone and Space by Echo. Each company is built around the idea that things can and should be done differently.

She and her team are highly invested in creative problem-solving, emerging technologies, and new and interesting methodologies.

Nicole Mitchell

Nicole Mitchell

Senior Knowledge Specialist, Dynata

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Nicole Mitchell is a Senior Knowledge Specialist on Dynata’s Research Science Team. Nicole joined Dynata in 1999 as a Project Director on the Telephone Team. In 2004, she joined the Online Team as a Senior Project Manager where she worked on global project management, sample design, international sample procurement, and client development. Six years later Nicole became a member of the Research Science Team where she utilizes her knowledge of offline and online research. As a member of the Research Science Team, Nicole conducts primary research projects, helps clients with research issues they face on a day-to-day basis, provides internal and external training, and works to support Dynata’s sampling initiatives. In addition, Nicole is a frequent speaker at conferences and has worked on various market research industry initiatives.

Emily Ryou

Emily Ryou

Head of Design Research, Arity

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Emily Ryou is the Head of Design Research at Arity, which was founded by Allstate, as a startup that leverages Allstate data and modeling expertise in real time to push the boundaries of predictive analytics in an effort to evaluate risk and promote smarter decision-making. Emily and her team amazing team use research to drive direction for the company's product strategy and portfolio.

Before joining Arity, Emily was a digital consultant, an HCI academic researcher, and art teacher at Chicago Public Schools.

Rob Arnett

Rob Arnett

Vice President of Brand Relations, Lynx Research Consulting

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Rob is currently Vice President of Brand Relations at Lynx Research Consulting, responsible for business development, marketing, employee development/hiring and product development. With more than 40 years in the insights industry, he has had the opportunity to do many types of work in a wide variety of industries. An early graduate of the University of Georgia Master of Marketing Research program, he started at Frito-Lay before spending the bulk of his career on the supplier and consulting side in various client service and management roles. He is a long-time member of the Advisory Board for the UGA MMR program, having served as chair and as leader of the MMR Alumni Association.

Scott Kressner

Scott Kressner

Partner and Founder, Integro

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Since 2002, Scott has had the pleasure of helping pharma clients launch blockbuster brands like Lipitor, Gardasil, Keytruda, and many others. Helping his clients solve complex and challenging questions drives his passion for having authentic and meaningful conversations with their customers. Getting to the heart of what truly drives behavior and seeing how his client’s brands can have an impact on patients’ lives fulfills him. Driving innovation, strategy, and design keeps Scott going each and every day, and doing it with great clients and brands is a privilege.

Jeff Syroney

Jeff Syroney

Wonderlust Collective's Executive Dreamer and Vice President of Innnovation + Story

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Jeff Syroney is a seasoned facilitator and strategist with extensive national and international experience across a broad range of qualitative methodologies. He possesses a unique talent set that combines an early career in theatre, storytelling, and improvisation with 15+ years of corporate marketing experience. This marriage of art and strategy produces customized research experiences, deeper consumer and client relationships, and shrewd, actionable insights.

His tenure as a strategist and moderator covers several category sectors including CPG, technology, and finance. He revels in research among targets traditionally considered “difficult to speak to” including teens, children, and men. He brings to his work with clients and consumers a spirit of creativity, flexibility, and sense of humor.

Jeff is a sought-after speaker, sharing inventive approaches to incorporating creativity into traditional research. He is the recipient of multiple industry awards celebrating his entrepreneurship and innovation. Prior to his career as a researcher, he served as the Founding Managing Editor of Soapbox, an online publication dedicated to highlighting and promoting the region’s talent, technology, diversity, culture, and business. He also co-founded the Cincinnati Fringe Festival, an annual twelve-day celebration of art, innovation, and creativity now celebrating its 20th anniversary.

Tchicaya Ellis-Robertson

Tchicaya Ellis-Robertson

Accenture

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Tchicaya is an Applied Psychologist with a specialization in Industrial/Organizational and Consumer Psychology with expertise in psychometrics, advanced analytics, and survey-based research. A 30-year research veteran, her insights have fueled cross-industry thought leadership and functional insights in the talent and consumer space. Her work helps clients build equitable workplaces through insights and training. She is an experienced leader of global teams in professional services and in the public sector.

Stacy Bereck

Stacy Bereck

Client Solutions Director, Consumer Insights and Sales Effectiveness, GfK

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Stacy leads the Consumer Insights and Sales Effectiveness Solutions teams at GfK North America and has global oversight for the GfK Consumer Trends business, including its flagship Consumer Life (Roper Reports) and Green Gauge products.

Stacy’s clients come to her to help them tackle their most challenging strategic business questions. Her key areas of expertise include consumer trends, segmentation and A&U, brand positioning and stretch, and path to purchase/journey research for both B2C and B2B audiences. She is a regular speaker for GfK for company and industry events and has served as the primary researcher, analyst, and writer for special trend reports on Covid-19, the environment, quality of life in America, retail, media, and generational behaviors, among other topics. Stacy has a Bachelor’s degree from Brown University and a Master's of Science from Cornell.

An “Experiential Consumer” herself, Stacy has visited over 30 countries, including 7 that she added post-Covid lockdowns, and her goal is to double that amount in the next decade or so.






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