Hilton Head, SC | April 24-26, 2023

Annual Conference: A Time to Celebrate & Inspire!
The Go-To Event for IA Members

The Insights Association’s Annual Conference, April 24-26 in glorious Hilton Head, South Carolina, offers a rare opportunity to learn from the most innovative thought leaders on the issues that most impact your work.

In 2023 the agenda has been expanded to deeply examine four important disciplines – Qualitative Research, Experience Management, Data Analytics/Quantitative, Behavioral Research – and within each explore emerging trends, quality advancements, DEI progress, tangible business impact, and much more.

CRC 2023 - Chicago

Be Inspired by our Opening Presenter, Tom Goodwin:

Inspiring & Informative Content

Tom Goodwin

Rethinking Business in the Post-Digital Post-Pandemic Age

Renowned author and Fortune 500 consultant Tom Goodwin outlines and simplifies oncoming implications of quantum computing, ChatGPT, 5G, voice interfaces, advanced robotics, and other innovations of vital significance to leaders across sectors.

Join the conversation about the complexities of Gender Identity and Sexual Orientation in research as the IDEA Council shares results from their recent work on how to ask Gender Identity and Sexual Orientation in sensitive and inclusive ways. The recommendations will surprise you and motivate change in the industry. Don't miss the unveiling of this important work and your opportunity to contribute.

Other Featured Sessions Include

Let Me Explain Black Again

Award-winning marketing expert and author Pepper Miller sheds light on 7 blind spots that prevent business leaders from “getting” the real perspective of their Black employees, customers, and the potential of audiences they are not currently serving. Delve into 5 shape-shifting segments within the Black population & much more.

Pepper Miller
President, Hunter-Miller, Inc., Author, "Let Me Explain Black Again"

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Audience•ology

Discover the fascinating and secretive process of audience testing of Hollywood movies through these firsthand stories from famous filmmakers, studio heads, and stars.

Kevin Goetz

Kevin Goetz
Founder & CEO, Screen Engine/ASI; author, Audience•ology

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The Sky is Falling and No One Told Us! How to Anticipate Surprises by Connecting the Dots

Through real world experiences at Organon and Merck, our presenters share how they brought the future to light and enabled their business teams to anticipate and prepare for the future before it took them by surprise.

Lisa Courtade
Executive Director, Commercial Insights & Analytics, Organon

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Food & Drink

Included with your registration: Meals & Receptions + After Parties to expand your circle and catch up with MRX friends.

An Expo Hall

Teeming with fresh solutions, interactivity & fun.

Awards Dinner

Join us in celebrating our profession's most accomplished leaders and mentors.

Why Attend

Content and connections you can't get elsewhere...

Brands, Brands, Brands! Dozens of the most innovative corporate researchers will present revealing case studies that detail their winning strategies and methodologies
Groundbreaking Research – Including new Data Integrity Initiative work in the area of qualitative research and the IDEA Council's latest findings and guidance on asking Gender Identity & Sexual Orientation
Learn how to showcase the Business Impact of Insights and quantify ROI

Who Attends

The Must-Attend Conference for IA Members

The Annual Conference is the occasion to connect with your fellow members – an invaluable opportunity to discuss common challenges and benefit from sage advice. You'll get the latest on IA initiatives that are driving needed progress in DEI, data quality, and more, plus exclusive details on pending legislation that stands to impact your business and your work.

In attendance will be leaders and research practitioners from brands large and small across all industry verticals, as well as non-profits. They will be joined by executives from market research and data analytics agencies eager to better understand their clients' needs and boost their insights acumen.

Who Attends