AI Ignite Event - October 17
Hoboken, NJ | October 17, 2024

AI Ignite: Exploring the Technology’s Future in Insights

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We are thrilled to host a special one-day conference, "AI Ignite: Exploring the Technology’s Future in Insights," on October 17 at the Stevens Institute of Technology in Hoboken, NJ, just outside of New York City. Join us for a day filled with expert-led presentations and case studies, candid panel discussions, and networking with peers who share your desire to optimize the latest AI tools. You'll also receive guidance to inform your AI implementation plans and policies – ensuring your company remains in compliance with evolving data privacy rules and regulations. 

Enjoy New York City!
Hoboken is conveniently located – 15 minutes via train from New York's Penn Station and 20 minutes from Newark Airport. Arrive early or stay late to meet with clients and prospects or soak in the excitement of the Big Apple.

Agenda Highlights:

Here’s just a sampling of what will be on the agenda…

How Brands Are Utilizing AI – Where are they leaning in? Shying away? What needs to be done in-house? What can be outsourced? What legal and data privacy issues are they forced to navigate? We’ll hear firsthand from researchers at Udemy, Clorox, Discover Financial Services, AARP, and elsewhere.

How to Mitigate Bias – Learn from an eye-opening case study with Mastercard.

The Great Synthetic Data Debate – Is synthetic data inherently flawed and prone to bias or will it become widely accepted and the new normal? Join us for a lively Oxford-style debate that will crystalize key issues as it enflames passion on both sides. We’ll cap the session with objective, hard-earned advice and best practices so that if you choose to use synthetic data, you may do so wisely and optimally.

Your AI Playbook for Qualitative Research – Supported by case studies and objective reviews of a wide array actual tool tests, you’ll receive guidance on how to optimize AI integration through key steps of the qualitative process.

Mastering the Art of the Ask – Learn to formulate powerful prompts and guide LLMs to unlock the potential of AI, boost your efficiency, and gain a competitive edge.

Brand-Led Case Studies – How projects were performed more quickly and efficiently with Intuify, PSB, Shapiro + Raj, Cloud Research, and other innovative agencies.

Fast-Paced & Informative Tech Demos – From leading solution providers, including Glimpse, CanvsAI & Suzy.

Whether you are looking to vet and deploy off-the-shelf solutions or need to bring capabilities in house, we’ve got you covered.
For a portion of the day, you can choose to attend sessions in one of two tracks: “Build It” & “Use It”.

In addition to discussion of the latest GenAI-powered tools and platforms, we’ll address critical big picture issues, challenges, and opportunities of leading an insights organization in a future of AI.

Why Attend

A portion of the program will feature 2 tracks so that you may optimize learning in your areas of interest. 

"Use It" Track

  • Determining needs/best fit
  • Using AI productively across the research process: study prep, data collection, analysis, reporting, data integration
  • Prompting tips & tricks
  • Advice for vetting provider tools & platforms

"Build It" Track

  • Establishing the business case for AI
  • Mapping out your development plan
  • Understanding LLMs, other models, and how they work
  • Identifying and mitigating bias

Learn from peers with common goals and experts eager to help you achieve them. 

Learn from and with peers with shared experiences

These are your people – they know the dynamics of the insights marketplace and its specific challenges and opportunities.

Ideal for: Senior executives and decision-makers.

  • VPs, EVPs, SVPs, MDs and Heads of function (HR, Marketing, Sales, Research, etc.)
  • CEOs & C Suite titles
  • Seasoned & high-potential emerging leaders

Pricing

All Insights Association proceeds are invested back into the industry supporting programs, services, standards and advocacy to ensure that the insights community thrives.

Member

$595

Non-Member

$895