
Scott Baker
EVP, Clients Solutions, Sago
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Scott Baker is a Senior Vice President at Sago. He has deep knowledge and experience working with Fortune 100/500 Brands for a variety of verticals, solutions, and methodologies over the years. Always working with clients to achieve their research goals, consider innovative solutions and develop long-term partnerships.
Scott began his career in the field of advertising before joining the research firm – Herron Associates in Tampa, Florida in 1991. In 1998 he moved to Los Angeles, California to join Adept Consumer Testing where he worked across many positions from Project Director to Vice President to several years as President before leaving. In 2014, Scott joined Schlesinger Group where his responsibilities ranged from overseeing West Coast Operations to leading the Brand Team and several key accounts before leaving in 2022.
Scott is highly involved in several professional organizations including the Insights Association. Over the years, he has served numerous local and national positions within Industry organizations and other non-profits. Currently, he serves on the Executive Committee for the Insights Association Board of Directors with a particular focus on National Events and DEI (Diversity, Equity and Inclusion) initiatives with the IDEA Council.
Scott is a graduate of the University of South Florida, with continued education from New York University, Loyola University, UCLA Extension, Burke Institute, and the Disney Institute. In addition, Scott is IPC certified (an Insights Association designation).
Scott lives at the beach in Marina del Rey, CA, and can be found doing outdoor activities on the weekends with his husband and two mini-Schnauzers – typically between Venice Beach and Palm Desert.