Maximize Customer Complaints, Little Clarity for Data Professionals Since the Spokeo SCOTUS Decision, How to Not Flunk the MRA Corporate Researchers Conference, more...

Marketing Research Association

NEWS & INFORMATION From MR's MAIN STREET

Update 9.20.2016

We still need your vote!

The MRA and CASRO Board of Directors recommend support for the CASRO/MRA merger but, however you vote, we urge you to vote today.

To help inform your decision, we have set up insights.marketingresearch.org to explain the merger plan. While there is a lot of information there, for an executive summary please read the joint letter from the Chairmen of MRA and CASRO.

As an MRA eligible voting member, you should have received an email from MRA Chairman Vaughn Mordecai or MRA CEO David Almy containing a unique link to enable you to vote. If you did not receive this email, please contact Ann Morgan for a re-send. The deadline for online voting is September 23. You also may vote in person at MRA's Annual Meeting of Members during CRC at 11 AM on Monday, September 26 in the Georgian Room at the Westin Hotel in San Francisco.

We welcome all questions or comments via "Ask" on the merger website or by calling MRA at (202) 800-2545. On behalf of MRA's Board of Directors, thank you for your consideration and continued support.

FROM MARKETING RESEARCH ASSOCIATION

Maximize Customer Complaints

Ajit Rao on improving customer satisfaction measurement.

FROM MARKETING RESEARCH ASSOCIATION

Little Clarity for Data Professionals Since the Spokeo SCOTUS Decision

Counsel Stuart Pardau explores recent privacy and data security court cases to see what has changed (MRA members only)

FROM MARKETING RESEARCH ASSOCIATION

How to Not Flunk the MRA Corporate Researchers Conference

Julie Kurd explains how to make the most of CRC in San Francisco next week

FROM MARKETING RESEARCH ASSOCIATION

Key Characteristics of Top Performing Ads – More Than Just an Emotion

Measuring automotive advertising's emotional impact, with Brian Maraone

FROM MRA ENGAGE

Engage With MRA MEMBERS ONLY!

To leverage the collective knowledge of MRA members, we have created a series of members-only forums to facilitate support between members. Over the last week, there have been a number of well thought out and passionate posts about the MRA/CASRO merger. Take a minute or two to post a question or answer a fellow member's query. NEW: You can now sign up for a weekly digest of conversations if you don't want to be overwhelmed by daily emails. Just go to your profile –> My Account –> Community Notifications and select Consolidated Weekly Digest.

Read a tutorial about logging into MRA Engage or just get started. Join the conversation or start your own on Engage!

4 Stars Next Week At CRC!

Zuckerberg, Disney, Bono at CRC (in a way)

Go beyond traditional demographics and explore a bottom-up (rather than top-down) approach to understanding consumers. We'll look at ways to identify Lead Users, Creatives, Early Adopters or Brand Advocates plus the benefits of working with each and how best to collaborate with them.

MillerCoors at CRC

Learn hard-won lessons of best practices for Hispanic insights development. These include the hits as well as the near-misses experienced by the MillerCoors insights and brand teams as they've learned to illuminate the many-faceted Hispanic market and help drive better advertising performance while avoiding research and analytic traps.

Under Armour at CRC

UA's Insights team conceptualized and implemented a program that makes data accessible to numerous teams, changing the way the organization makes decisions. Discover how and why this program succeeded and the challenges faced along the way in helping colleagues uses insights in their daily jobs.

Join us at the Westin San Francisco September 26-28. Does your team want to attend? Call Lisa Lockwood at (202) 800-2545. We look forward to seeing you soon!

Events & Webinars

Sep

20

TONIGHT! MRA New England Chapter End of Summer Party

Market Boston, Boston, MA

Sep

26

Sep

28

The 2016 Corporate Researchers ConferenceAdd CRC to Your Calendar

Westin St. Francis on Union Square, San Francisco, CA

Sep

26

NorthWest/SoCal Chapters – Joint Chapter Meet Up

Johnny Foley's, San Francisco, CA

Sep

27

NorthWest MRA Corporate Researchers' Night Out

Duncan/Channon's The Tip

Oct

13

MRA SoCal Chapter Multicultural Event and Panel

1919, San Diego, CA

Oct

20

MRA Florida Chapter Education and Networking Event

Celebration Golf Club, Kissimmee, FL

Careers

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Portland General Electric · PORTLAND, OR

Market Research Analyst III

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Research ROCKSTAR

Research Rockstar & MRA

MRA Certificates in Qualitative & Quantitative Research Principles
Refresh, expand and showcase your expertise as a professional marketing researcher with an MRA Certificate in Qualitative Research Principles, Quantitative Research Principles, or both.

University of Georgia · MRII

Earn Your PRC Designation Through the Principles of Market Research Online Certificate Course

PRC is a powerful tool for individual researchers of all levels of work experience and education. Through completion of the Principles course, you will be recognized for your expertise in the market research profession.

Founded in 1957 and based in Washington, the Marketing Research Association is the leading and largest U.S. association of the opinion and marketing research profession, which delivers insights and strategies to help guide the decisions of companies providing products and services to consumers and businesses. Not yet an MRA member? Learn more about the benefits of membership.

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