An overview of MRA's top government affairs priorities, facts are reasons to rethink how you do research, robopolling, more...

Marketing Research Association

NEWS & INFORMATION From MR's MAIN STREET

Update 7.19.2016

FROM MARKETING RESEARCH ASSOCIATION

Our Advocacy Agenda

An overview of MRA's top government affairs priorities for the research profession

FROM MARKETING RESEARCH ASSOCIATION

Numbers v. Facts – What To Do When You Really Need To Know

Vic Crain says these aren't reasons to avoid doing research. They are reasons to rethink how you do research.

FROM MARKETING RESEARCH ASSOCIATION

Is Robopolling Still a Government Affairs Priority?

Automated telephone research calls were dropped from MRA's advocacy agenda. Should they be restored?

FROM MRA ENGAGE

MRA Engage for MRA Members!

To leverage the collective knowledge of MRA members, we have created a series of members-only forums to facilitate support between members. Take a minute or two to post a question or answer a fellow member's query.  Read a tutorial about logging into MRA Engage or just get started.

MRA member from Down Under, Matilda Sarah, asked the group to share their favorite blogs, podcasts or social media profiles in the market research industry. Fellow members have been providing some great ideas. Jump in and add your favorite sites to the list.

Baba Shiv of the Stanford Graduate Business School at CRC San Francisco!

Events & Webinars

Jul

20

 

Webinar: Sound Impact: Harnessing the Power of Sound to Shape Perception and Influence Behavior

Online

Jul

26

 

MRA New England Chapter Summer Party

Market Boston, Boston, MA

Jul

27

 

Webinar: Sensory Marketing: Innovating & Communicating With Applied Consumer Neuroscience

Online

Aug

10

 

MRA Greater New York Chapter Summer Baseball Game

Citi Field, New York, NY

Aug

10

Aug

11

MRA Southwest Chapter Research Roundup

The Worthington Renaissance Fort Worth Hotel, Fort Worth, TX

Aug

24

 

Webinar: Research on Research: Boosting Online Survey Response Rates

Online

Sep

7

Sep

9

Great Lakes Chapter Fall Conference

Allerton Hotel, Chicago, IL

Sep

7

 

Webinar: How to Create High-Resolution Personas With Qualitative Data Analysis Tools

Online

Sep

26

Sep

28

The 2016 Corporate Researchers ConferenceAdd CRC to Your Calendar

Westin St. Francis on Union Square, San Francisco, CA

Careers

Find or post a job

Hyundai Motor America · Fountain Valley, CA

Market Research Manager

Global Strategy Group · NEW YORK, NY

Sr. Director/VP – Corporate Research

Santek Waste Services · CLEVELAND, TN

External Market Research Analyst

Altria · RICHMOND, VA

Data Scientist (Associate Manager)

Research ROCKSTAR

Research Rockstar & MRA

MRA Certificates in Qualitative & Quantitative Research Principles
Refresh, expand and showcase your expertise as a professional marketing researcher with an MRA Certificate in Qualitative Research Principles, Quantitative Research Principles, or both.

University of Georgia · MRII

Earn Your PRC Designation Through the Principles of Market Research Online Certificate Course

PRC is a powerful tool for individual researchers of all levels of work experience and education. Through completion of the Principles course, you will be recognized for your expertise in the market research profession.

Founded in 1957 and based in Washington, the Marketing Research Association is the leading and largest U.S. association of the opinion and marketing research profession, which delivers insights and strategies to help guide the decisions of companies providing products and services to consumers and businesses. Not yet an MRA member? Learn more about the benefits of membership.

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