
Igniting Inclusive Insights Workshop: Part 1: Principles of Inclusive Insights – What’s different?
Diversity, equity and inclusion (DEI) is an increasingly important agenda for Clients and Agencies across the Marketing Industry.
Diversity, equity and inclusion (DEI) is an increasingly important agenda for Clients and Agencies across the Marketing Industry.
Details coming soon!
Diversity, equity and inclusion (DEI) is an increasingly important agenda for Clients and Agencies across the Marketing Industry.
Fresh Topics & Discussions!
In response to requests for additional sessions, the CEO Summit Connection will now be a quarterly event!
Fresh Topics & Discussions!
NEXT unites early adopters from corporate research departments, agency partners, and technology solutions specialists who embrace innovation to advance the power of insights.
NEXT will explore how insights can spot future consumer trends and how we can take on a central role in creating cultures of change and evolution.
NEXT delivers new ideas, practical solutions, and creative concepts readily applicable to the work of all attendees.
We’ll also devote time for the important consideration of what insights will look like five years from now.
Sessions will demonstrate innovation across the entire research process – from data collection to insight socialization – and YOU can be a part of it!
Don't miss this opportunity to present innovative work, expertise on vital skills, strategies to manage change and inspire innovation, and share your perspectives on future driving forces in our industry.
Did you know that race/ethnicity is the most important part of identity for multicultural consumers? As insights and marketing professionals, understanding consumer identity is key to building authentic connections.
Please join us on Tuesday, June 8th for a Southwest Chapter Members-Only Event!
Steve Henke, President of Harpeth Marketing, will conduct a FREE workshop with our members on how to sell successfully within the Insights space without making potential buyers angry.
Please check back soon for details of this exciting event.
Much is happening at the intersection of UX, CX & Insights but there's not always enough understanding, coordination, or communication amongst the departments, practitioners or leadership to ensure a customer-centered mindset is driving key business decisions and organizational growth.
What's the remedy? “X” marks the spot.
This forum brings UX, CX & Insights together with content and conversations to foster development of a unified voice of the customer.
View the X 2020 Program
Featuring experts rooted in each discipline, sessions will help you and your teams:
Both days will culminate with facilitated and open forums where you can meet and talk directly with peers working across the CX / UX / Insights spectrum.
Through gaps in understanding and communication slip opportunity. The opportunity to truly be customer-centric and not only share but activate on essential insights across your organization.
Elevate your value and the value of your practice by joining with fellow CX, UX, and Insights professionals at X!
The Insights Association protects and creates demand for the evolving Insights and Analytics industry by promoting the indisputable role of insights in driving business impact. All revenue is invested in quality standards, legal and business advocacy, education, certification and direct support to enable our members to thrive.
The 2019 IA Code of Standards and Ethics for Marketing Research and Data Analytics may be found here.
Our members are the world's leading producers of intelligence, analytics and insights defining the needs, attitudes and behaviors of consumers, organizations and their employees, students and citizens. With that essential understanding, leaders can make intelligent decisions and deploy strategies and tactics to build trust, inspire innovation, realize the full potential of individuals and teams, and successfully create and promote products, services and ideas.