30,000 new products are launched every year and 90% of them fail. Some fail publicly with everyone watching, others fail on a smaller stage but with the same amount of pain. How does big CPG navigate this harsh reality and launch successful products at scale?
The Market Research industry has seen significant change; from the way we conduct research to the people who participate and finally our customers’ expectation of how the data is presented -- we’ve all been challenged to think differently about the future of our businesses. Join market research vWebinarTue. October 12, 202111:00 AM to 12:00 PMEDTOnline
- Adriana Waterston
- Christina Zhang
- Corey White, CEO, Cyvatar
- Dana Kim
- Howard Fienberg
- Jacqueline Rosales
- Karen Palmer
- Katherine Wintsh
- Lisa Barday
- Mike Kelly
- Sequoyah Glenn
- Steve Henke
Outside the Insights: Emerging Themes and New Ideas
A 2 day virtual conference presented by the Insights Assocition Greater New York & Philadelphia Chapters.
October 13th & 14th from 12:15-5:30pm
Free to IA Members & $15 for Non-Members
Innovations in technology — AI, data scraping, etc. — are nipping at the heels of qualitative researchers. How can the qualitative researcher skills be seen as irreplaceable? By focusing on the upfront conceptual part of how research is designed.Chapter Event
Related ChapterFri. October 15, 2021 9:30 AM CDTWebinar
Where the brands are – CRC has long been known as the conference for corporate researchers. Where you get together to candidly discuss your most pressing issues in a comfortable, supportive environment.
At CRC you’ll have the chance to spend time with renowned consumer insights leaders Stan Sthanunathan (Coca-Cola & Unilever) & Raja Rajamannar, CMO of Mastercard. We’ll also hear about the latest most impactful work being done by dozens of innovative brands, including Pacific Foods, Warner Bros. and BET.
Our popular corporate researcher-only sessions promise to be lively, delivering coveted peer interaction, practical advice, and readily implementable takeaways.
Two critical areas – Business Impact – how brands are leveraging insights to take tangible action & Foresight – corporate insights departments being more proactive and predictive in their work – take center stage.
There will be many opportunities to safely socialize with friends and make new connections. In fact, we’ll take a break during the afternoon of Day 2 for Beer & BBQ, a round of Golf, or a wine tasting tour – you choose your excursion!
We’re confident the CRC experience will get you fired up for a big finish to the year and prepare your team for a successful 2022!
PLEASE NOTE: Your safety is a priority. CRC will follow official government and local authority guidance. The Gaylord is well prepared to ensure adequate social distancing and has implemented extra-stringent daily cleaning procedures as well as enhanced food and beverage safety practices.
Platinum SponsorsConferenceWed. October 20, 2021 9:00 AM EDT to Fri. October 22, 2021 5:00 PM EDTDallas, TX
- Vignesh, CEO, Research Defender
- Patrick, CEO, Rep Data
As fraud evolves, each new fraudulent attempt has a new ‘strain’, and these evolve very quickly. In our recent investigations, we have seen that subnets, emulators, and used by click farms to spoof identity and gain points.Chapter Event
Related ChapterTue. October 26, 2021 12:00 PM EDT
This series of workshops will focus on four areas related to maximizing the impact of insights in the corporate setting (3 hours total, each session: 45 minutes)
All sessions will take place from 1-1:45 p.m. ET. If you are unable to attend live, a recording will be provided.WebinarWed. October 27, 20211:00 PM to 1:45 PMEDTOnline
Oct 27 - Qualitative Quality: How to Delight Clients and Stakeholders, a NW+SoCal IA & QRCA virtual event
Please join us for a QRCA/Insights Association joint event on Wednesday, October 27 from 12-1 PT. Mary Sorber, Paitra Russell, and Joeffrey Trimmingham will be re-presenting their terrific session on Qualitative Quality from the 2021 annual QRCA meeting.Chapter Event
Related ChapterWed. October 27, 202111:00 AM to 12:00 PMPDTZoom
Gather with your Southwest Chapter friends and colleagues for our scary fun virtual Halloween party! Our informal event will feature Halloween trivia, breakout groups with Halloween-themed discussion topics, a costume contest, and more!
Dress up in your best costume and join us for this FREE social and networking event! Why leave all the fun to the kids this Halloween season?Chapter Event
Related ChapterThu. October 28, 20215:00 PM to 6:00 PMCDTOnline/Virtual Event
- Howard Fienberg, CAE – The Insights Association, SVP, Advocacy, The Insights Association
- Stuart Pardau – Stuart L. Pardau & Associates, Founder/Partner, Stuart L. Pardau & Associates
- Russ Anderson, Attorney, Pullman & Comley, LLC
Join us for candid discussion with peers and experts of legal, privacy, data security and compliance issues facing your market research and data analytics organization.
Who should participate? Counsels and privacy, data security, and compliance staff for company members of the Insights Association are invited to participate, at no cost. The Forum is a benefit exclusive to Insights Association company members.Global EventFri. October 29, 20211:00 PM to 2:30 PMEDTVirtual