We invite all of our members and friends of the Chapter to attend our next educational and networking event. Take this opportunity to see familiar faces and build new connections while learning in the process. Pay for yourself and bring a friend or colleague for free!   

When: Wednesday, June 26 from 6:00 PM – 8:30 PM; Heavy appetizers and a cash bar will be offered

Where: Celebration Golf Club – Kissimmee - 701 Golfpark Drive, Kissimmee, FL 34747

This is a free event that will include drinks and appetizers for all members and non-members, sponsored by our SoCal Board.

This event will give you the opportunity to socialize with your colleagues, meet your 2019 SoCal Board Members, learn more about our Young Professionals Industry Initiative, and provide input for future events and the direction of our Association.

We hope that you can join us! Your participation will help shape the future of our association.

Before you can determine your data analytics needs, you need to understand the ways it can truly improve and enhance the insights process. What types of research? During what stages in the process? We’ll answer these questions and help you understand how data analytics can help you merge disparate data streams; how it can extract deeper insights from findings; and how it can be used to breathe life into dormant data and older surveys and stagnant tracking studies.

What’s relevant to enhance insights, where is it, how do you access it & what do you do with it once you’ve got it?
Learn how to locate, assess, manage and integrate available behavioral data from clients, Ad/MarTech, LiveRamp, and more.

Sign up for this webinar, or the entire series! Choose Member/Non Member for Registration Options

It’s imperative to construct your analytics system in a modular and flexible manner such that it allows for different tools to be implemented while ensuring integration of these tools as needed. For example, output of an Alteryx workflow can be easily visualized in Tableau and Tableau integrates well with R. Your architecture needs to be thought through before you can select your tools. The architecture needs to include tools to address the entire data management lifecycle from data collection, data science and analytics to data reporting/visualization.

Python and R are the new languages of data. Even if you are using proprietary tools such as Tableau, SPSS or Alteryx they all support R and Python for data manipulation. So whatever you choose, if you or your team are going to working with data you will need to bring these skills in-house. Which ones are best equipped to handle your insights needs? You’ll get an objective assessment of the top tools here, with pointers as to how you and your team can get started.

Considering the wide array of available data analytics tools and techniques and the high demand for workers who have mastery of them, building a data analytics team is a daunting task. Do you focus on educating researchers already on staff? Seek new hires? Outsource the work or retain a consultant? This session will help you take the first, needed step: establish a Data Strategy. In addition, advice will be provided to help you along a variety of potential paths: Training, Employee Recruitment, Vetting of Consultants and more. We’ll also address organization / management issues re.