- Jeffrey Henning, PRC, President, Researchscape International
- David Ashley, Program Analyst, Department of Homeland Security
To ensure your survey can deliver upon the research objectives it must address the proper core metrics, such as awareness, attitudes, and motivation, but also should include ones that build business knowledge and support decision making. The scope, order and wording of the questionnaire is critical. Our expert practitioners will discuss commonly used types of questions and alternative scales, and questions you can ask your clients to construct relevant questionnaires. Understand how to make questions clear, answerable, easy and unbiased.