IA Virtual Job Fair
Hear about career opportunities that match your skills, education and passion.
Companies presenting on previous IA Job Fairs have hired attendees they connected with here – you could be our next success story!
Webinar
Upcoming Webinars & Events
Welcome to 2021: Reflecting Back and Looking Ahead with the Great Lakes Chapter
Thursday, January 28th, 2021
4:00-5:30pm EST (90 minutes)
Cost: Free!
Join your research friends virtually on Zoom in a light-hearted yet meaningful conversation about learnings from 2020 and setting yourself up for success in this coming year.
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Behind the Mask: Uncovering the New Normal for the Next Gen
In light of our evolving world, there is immense value in understanding the ‘new normal’ that is taking shape around us, especially for the Next Generation of consumers.
Webinar
CEO Summit Connection
Be challenged by the brightest minds in the insights and data analytics industry as you join with fellow C-level executives for open, honest, and energetic conversations. THIS is where you can attain solutions to your most pressing MR leadership challenges – out of your daily bubble and face to face with peers who understand exactly what you're going through. For portions of the event, attendees will meet in breakout Zoom rooms for facilitated discussions in smaller groups.
You can choose to attend one of these two 90-minute virtual sessions:
Global Event
Narrative Research - What is it and how does it work?
- Tom Pearson, Founder and Managing Director, MarketResponse International
- Derek Pearson, Senior Director of Qualitative Research Services, MarketResponse International
The Narrative Research method provides a framework for hundreds of stories, both positive and negative, to be reduced to major themes that are easily understandable by all stakeholders.
Case study – The Special Education Experience in Minnesota
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Ensuring Diversity & Inclusion in Qualitative Research
Insights are only helpful if they accurately reflect the entire population. How can we do a better job of including ALL people in our qualitative sample and how can we best engage during interviews with traditionally underrepresented groups?
Webinar
2021 Virtual Vegas Conference
We're incredibly excited to bring our annual Las Vegas Conference to you virtually this year!
Conference
The Y Conference
This all-new virtual conference is focused on advances in Human Understanding & Qualitative Research.
Expected topics include:
- The move to online qual – best practices for virtual moderation; new tech; data privacy issues
- Tips, guidance for in-person qual (Post-COVID) – new facility environments & procedures
- Understanding the Post-COVID consumer / research participant mindset
- Innovative behavioral / decision science applications
- Analysis of qual data: manual or automated tools to analyze text, image, video, etc. in a robust way, leveraging best practice models around behavior, motivation, emotions or values
- Ensuring a diverse & representative sample
- Addressing / mitigating bias
- Data quality / data privacy issues (video, etc.)
- Tech-Assisted Qual – AI powered chat bots; Video survey responses/ethnographies, etc.
- Case Studies w/ Brands – describing successful pivots to online; interesting in-person workPlatinum Sponsors 
Conference
Northwest Chapter Presents the first Talking Tuesday of 2021
- Meegan Thye, President, FocusVision
Save the date! The program will be announced soon! You will be sure to enjoy networking opportunities along with our well-received content.
Global Event
Canadian Chapter - Career Social Connect
- Bianca Pryor – BET Networks, Vice President of Consumer Insights for Content Optimization, BET Networks
- Richelle Batiguas, Director & Head of Strategy & Analytics, #paid
- Luke Stringer, Marketing Science Manager, Facebook
The Canadian Chapter of the Insights Association is excited to announce our Career Social Connect event on April 21 from 4-5:30pm Eastern.
Whether you are trying to break into the industry, climb the corporate ladder, or grow your research and analytics craft and leadership skills, we want to support and connect with you!
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