NEXT 2019: Call for Papers & Presentations

How we collect data, extract insights, and communicate discoveries for optimal impact is ever changing. At NEXT, June 13-14 in Chicago, the next iteration of the insights process is revealed – from data collection to insight generation and strategic activation. Speakers will deliver fresh ideas and approaches, practical information, objective assessment, and details of actual use cases to enable attendees to work more effectively and impactfully throughout the entire research, analysis, and insight dissemination process.

The NEXT agenda is loaded with practical guidance around how to socialize new technology and implement the latest techniques, along with rigorous peer-reviewed research that identifies best practices and, finally case studies that spotlight how to creatively activate insights for maximum impact internally.

All content presented will be vetted by experts in the insights and analytics community.

We hereby invite the insights community to submit their proposals for consideration for the NEXT speaker lineup. Proposals are due by February 11.

Content will be considered in the following forms:

• Research Paper – Must include: Definition of issue; effects on performance/process or quality of research; Review of published research; unanswered questions addressed; Research design; Research results; Conclusions and suggested guidelines / best practices to improve current practice. Accepted submissions in this category are eligible for an award and post-conference publication and promotion. 
• Case Studies – Must include a corporate marketing/research department representative. Should include detailed specifics on implementation process and required resources.
• Courses – Objective, educational tutorials on new technologies/techniques (not a single proprietary service or product); how to vet potential solutions in a general area (automated tools, dashboards, etc.) or how to implement them.
• Presentations – Preference will be given to submissions that not only describe "what" (how to collect data on a mobile device), but also offer insight into how it improves business outcomes. Presentations in collaboration with corporate end user clients are encouraged, as are projects that feature collaboration between research companies.
• Entry to Compete in Shark Tank Competition – 5-minute quick pitch on a novel market research/data analytics solution to our panel of expert judges. You will compete alongside your peers. Our audience will choose the winner!
• Experience Labs – fully immersive experiences that allow attendees to discover the power of new tools and technologies or trends. These can be onsite or off property at offices, studios or other creative spaces.

Specific Areas of Interest Include:

The Future of Data Collection

• New ways to interact with and collect data from consumers 
• Non-Conscious measures at scale (including facial coding, biometrics, voice tonality, any non-verbal data capture)
• Passive data capture
• Micro-tasking – Consumers providing photos, diaries, videos, etc.
• Automation/DIY
• Voice-powered surveys (via personal digital assistants)
• Questionnaire Design (including best practices for mobile devices)
• Video data capture
• Social Media data 
• Using unstructured data at scale
• Online Qual best practices
• Blending of Qual & Quant
• AR/VR

New Ways to Extract Insights from Data

• Attributing data captured from various devices to specific individuals and households
• Data management platforms
• Viewing the entire customer journey with comparable metrics across all platforms (TV, mobile, social, etc.)
• Fusion / analysis of disparate data streams
• Incorporation of Insights with CX & UX
• TV advertising – Extracting / deploying insights via newer, more programmatic approaches
• Tracking the journey to purchase
• Passive data metering and digital advertising applications
• How surveys are being used to validate insights garnered from other data sources
• Methods that provide a holistic view of the consumer

New Ways to Activate Insights

• Ensuring organizational support of and action upon insights
• Communicating insights visually
• Presenting a data story that educates and inspires action
• Optimizing capabilities and organizational reach of dashboards
• Helping researchers to be more consultative with their clients
• How corporate researchers can better communicate and leverage insights across their organizations
• Breaking down data silos within agencies and corporate research departments

We also will explore:

• The emerging data marketplace in which consumers control and have the ability / platforms to sell to marketers their purchase histories and other desirable data.
• The new world of online advertising in the aftermath of the Facebook / Cambridge Analytica scandal.
• The future of retail
• Ongoing concerns about data quality, including ways to improve quality, ensure representativeness and prevent fraud at various points in the system (sourcing respondents, onboarding panelists/community members, survey design, digital fingerprinting, etc.)

Too often tech and innovation conferences don’t push past the glittering promise of the next new thing. NEXT will identify and showcase truly fresh and novel approaches and will go further to assess and test the value, relevancy and effectiveness of these applications.

We encourage you to contribute to our collective knowledge and advance the evolution of market research and data analytics by sharing your research, best projects, perspectives and opinions. Participate in this groundbreaking event by submitting your proposal to present by February 11.