Behavioral science is not about doing things differently but rather doing things better. It’s not an approach to be chosen at the exclusion of others, but something to be infused throughout all aspects of research projects to sharpen focus on improving business performance. It is for all brands and all researchers. This session will uncover three easy-to-implement behavioral science applications to dramatically improve your research process. You’re only 60 minutes away from bettering business results with behavioral science.

Join your industry colleagues at our first educational and networking event of 2019. We invite all of our members and friends of the Chapter to attend. Take this opportunity to see familiar faces and build new connections while learning in the process.  

When: Wednesday, March 27 from 6:00PM – 8:30PM

Where: BRIO Tuscan Grille  - Tampa - International Plaza, 2223 N. West Shore Blvd., Tampa, FL

Speaker: Rob Iles, Managing Director, Study Hall Research

Join the Philadelphia Chapter of the Insights Association to hear Marlena Mattei, Analytics Manager at W2O Group present:  

A Peek Inside My Toolbox: Tips & Tricks to Elicit Feelings-Based Discussion from Respondents

An interactive session that explores fun & visual techniques to use during research. We’ll cover best practices for a variety of types of exercises in general, and participate in engaging exercises learning how they help respondents to open up, how to utilizes the techniques and discuss suggested use cases.

Semiotics is an approach that can help insights professionals focus in on the personal, social and cultural context of brands. When consumers reach their limit of knowing “why” they prefer a product or service, semiotics can deepen understanding of consumer behavior by focusing on cultural context such as lifestyles, mindsets, ideologies and trends. Semiotics can be particularly helpful with brand development, brand positioning and ongoing brand management.

Friday, April 5th, 2019

11:30am-4pm Eastern 

Do you want to understand what the ordinary person feels about virtually anything? In this session you will learn:

• How you can make your dataset even more robust and representative of your target audience
• New ways to collect data 24/7
• How to tap into a sample base that is virtually everyone who uses a phone

With the rise of consumer-centric marketing, the opportunities to leverage unaided conversations already happening across social media go well beyond the basic monitoring of the early days. The evolution of social listening to social intelligence - and the need to break down the walls of siloed insights - is here. In this webinar, we’ll provide a look at how social listening has moved into social intelligence, sharing the latest in data sources, access and advanced analytics.

Navigating the “Neuro” Craze to Gain Neuromarketing Brand Communication Insights

Interviewing research participants online has never been easier. Whether you're in the B2B or B2C boat, online qualitative research offers private and candid feedback, on-the-go and in-the-moment attitudes, and a wide array of multimedia responses for unique expression and new insights. This fun and informative session will detail the most popular online interview methods, explain how to determine the best method and tool for your study, and describe what to expect in the process.