Deliver Great Research Participant Experiences

Seven in 10 research participants report negative experiences from the research process that reflect poorly on the study sponsor AND cause poor data quality.

You can manage the process and reverse that outcome. In fact, many successful companies already have transformed the research process into a positive customer touchpoint and improved data quality. You can, too!

Join us for candid discussion with peers and experts of legal, privacy, data security and compliance issues facing your marketing research and data analytics business.

Who should participate? Counsels and privacy, data security, and compliance staff for company members of the Insights Association are invited to participate, at no cost. The Forum is a benefit exclusive to Insights Association company members.

Online research tools provided by the likes of Qualtrics, Survey Monkey, ZappiStore and many others have proven enormously helpful for efficiency-seeking research departments. A stream of newcomers and improvements to existing products continues to alter the researchers’ online toolbox. It’s a lot to monitor and assess: comparing various tools, trying to sift the marketing hype from the real-world applications. This session will show you how to efficiently evaluate and select online tools that will streamline your research processes.

Information is to be collected; insight is to be connected. That’s why effective storytelling is so essential for market researchers seeking deep, meaningful resonance from their data findings.

If numbers numb us, stories stir us. They translate information into emotion. Stories are patterns with meaning that the brain is naturally hard-wired to respond to, whether we are aware of it or not.

Join the Great Lakes Chapter in your city for a Ho Ho Holiday Networking Event! We will be in your city giving you the opportunity to meet with your peers and make some connections. This event is open to all.  Bring your business cards and your jolly spirit as we close 2018.

Appetizers will be served and a cash bar will be open. 

Chicago, IL - December 5, 2018 
5:30 pm - 8:00 pm Central 
Moe's Cantina 
155 W Kinzie St. 
Chicago, IL 60654 

Please join us for our Annual Holiday Party in The Paddle Room on the Second Floor of The Standard Hotel in Downtown LA on December, 5th! 

Tis the season to catch up with friends and colleagues from the SoCal chapter. In addition, you’ll have the ability to meet current and nominated board members for 2019. This is the perfect opportunity to network with your fellow chapter members.  Plus, we’ve landed a cool space for the 2^nd year in row and we’ll be serving MORE FOOD this event.

AND OF COURSE, there is our FAMOUS RAFFLE….

There are countless articles, books, and workshops on the topic of storytelling. As insights professionals, we know how important a story is to get the attention of often distracted business partners. But humans are visual creatures and to make the most impact you must combine both story and compelling visualization. This session will discuss some key visualization principles to ensure that your results can break through:

Join us for this joint holiday party with the Insights Association, The Puget Sound Research Forum, and Women in Research (WIRe)!

Featuring Jazz, wonderful food, great drinks and even a selfie booth! 

Save the Date!

Join the Insights Association's Northwest Chapter and our colleagues attending the PAPOR Annual Conference, December 6 & 7 in Union Square, San Francisco.

Registration Rates

• Insights Association Members: $15 
• PAPOR Annual Conference Attendees: $15
• Non-members: $20

PAPOR conference attendees: please register for this event when registering for the conference via PAPOR.