The Northwest chapter of the Insights Association has served up educational content for marketing research and insights professionals for over 20 years.
Register now and learn more information on this event on the visit the main conference site
Early registration ends May 1!
One day, 16 sessions, and an extraordinary lineup of insights leaders from clients and suppliers.
Join us to see insights in action, hear about real cases and lessons learned, and look forward to what’s next in research. The wide-ranging agenda spans qualitative, quantitative, and emerging methods, business strategies, and other timely topics.
How leading companies are building customer-centric organizations
New approaches to product innovation, quantifying emotions in UX, measuring news impact on brand health, and overcoming barriers to empathy in understanding the customer experience.
What’s next: the latest in VR, a live demo of applying AI, and what agile market research looks like.
More about the ethics of behavioral design, developing an ethnographic mindset, leveraging DIY tools, winning the omni-channel shopper, and using insights to market to millennials.
SPECIAL: Members bring one Guest at the Member rate!
Research participants are the lifeblood of our sector, and fundamental to our ability to deliver a strong ROI for insights.
The most successful companies also understand that the research process itself can be a customer touchpoint they can use not only to discover better insights but to grow the value of their brand.
Yet most corporate insights teams rarely do this, and few marketing research providers are proactively helping their clients generate long-term brand equity throughout the research process. As a result, research participants sometimes have unnecessarily bad experiences and marketing research becomes a negative CX touchpoint.
According to recent GRBN research, 7 in 10 people claim to have had poor experience when participating in research, and when they do they tend to blame the research sponsor.
Such experiences not only harm data quality but hurt the brands research is intended to help.
You can reverse this outcome. Learn how in this special workshop.
Research participants are the lifeblood of our sector, and fundamental to our ability to deliver a strong ROI for insights.
The most successful companies also understand that the research process itself can be a customer touchpoint they can use not only to discover better insights but to grow the value of their brand.
Yet most corporate insights teams rarely do this, and few marketing research providers are proactively helping their clients generate long-term brand equity throughout the research process. As a result, research participants sometimes have unnecessarily bad experiences and marketing research becomes a negative CX touchpoint.
According to recent GRBN research, 7 in 10 people claim to have had poor experience when participating in research, and when they do they tend to blame the research sponsor.
Such experiences not only harm data quality but hurt the brands research is intended to help.
You can reverse this outcome. Learn how in this special workshop.
We're back in Cincinnati!
September 5-7, 2018
Save the date for this lunch-and-learn event, featuring some of the Northwest's region's experienced resarch practitioners.
Stay tuned for details!
We have partnered with our friends at the Market Research Society (MRS) for our first-ever conference outside the U.S.!
Meet with leaders from small to mid-sized market research companies for two days filled with expert presentations and deep discussions on critical global market research and data analytics issues. Plus, there will be plenty of networking in one of the world’s most popular cities.
Ideal for: Chief executives of market research and data analytics firms who must stay abreast of global issues and who seek business partnerships to expand their international presence.
• Enjoy comfortable conversations with hundreds of fellow corporate researchers
• Hear new case studies from leading and emerging brands
• Learn how insights leaders are building stronger connections with their customers, exposing unmet needs and dramatically increasing ROI on tight budgets
Inasmuch as you help lead a marketing research and analytics company, ILC was designed for you. Aside from its world-class venue, ILC offers a truly unique opportunity to benchmark with your peers and obtain insider information to course-correct your company's future.
At ILC, you'll discover that your company's size is less important than your willingness to listen, learn and innovate after immersion in the searing expertise of those who run the gamut in marketing research and analytics. It's that fresh-idea exposure that can help you tweak your company's own secret sauce going forward.
The speakers presenting at ILC will cover what venture capital investment can tell us about our future, AI, consumption data analytics, the role of UX with consumers, work force and culture optimization, and many other sharply on-point issues for marketing research business leaders.
Hear C–suite perspectives from across the marketing research and analytics spectrum with ideas to spark bottom-line growth and inspire your teams to take your business in exciting new directions.
You know what the value of one good idea can be. At ILC you'll find several.
Pause your treadmill. Change your company's growth trajectory.