- Jason Martuscello , Business Strategist, BEESY
- Stephanie Hauptman, Associate Director, Brita Global Insights Lead, The Clorox Company
Behavioral science is not about doing things differently but rather doing things better. It’s not an approach to be chosen at the exclusion of others, but something to be infused throughout all aspects of research projects to sharpen focus on improving business performance. It is for all brands and all researchers. This session will uncover three easy-to-implement behavioral science applications to dramatically improve your research process. You’re only 60 minutes away from bettering business results with behavioral science.