Traditional methodologies often result in recruiting professional respondents, repeatedly returning to the same locations and/or excluding niche populations. Diversity, inclusivity, and freshness in recruiting can be challenging, if not impossible, to achieve from standard methods. Our panelists of qualitative and quantitative trailblazers are utilizing new technologies and techniques for finding fresh, unique participants from overlooked sources and populations and they’ll share tips and tactics you can take back to your own team or office.
Joint Event: Insights Association UMW Chapter & AMA MN Chapter
Visual Storytelling: Putting Data into Context
65% of people are visual learners, and only 17% are data literate. Because graphics are an important method of showing complex systems - visuals (including data visualization, infographics and visual storytelling) can be a useful tool to help audiences relate to and connect with ever-growing mountains of data.
The trends, tools, and ways of working that are changing the insights world. Our extraordinary lineup of speakers are pillars of the insights community and experts in their fields. Read more about out all 13 sessions.
Join us for candid discussion with peers and experts of legal, privacy, data security and compliance issues facing your marketing research and data analytics business.
Who should participate? Counsels and privacy, data security, and compliance staff for company members of the Insights Association are invited to participate, at no cost. The Forum is a benefit exclusive to Insights Association company members.
Location: Creative Consumer Research
We hope you can join the Great Lakes Chapter Diversity and Education Committee in one of two cities for this unique event! Each event will take place between 6-8pm in the local time zone. We hope to spark thought-provoking conversation regarding diversity and inclusion and bring together a group of forward-thinking individuals. The roundtable discussions will be kickstarted with questions such as:
-What are your companies strategies surrounding D&I?
-Does your company have a strategy?
-How has it impacted your jobs?
