It is an exciting and dynamic time to work in insights, with no shortage of opportunities and challenges at hand.

The digital transformations in technology, business, and the democratization of data all demand the attention of the insights community to help lead necessary changes within our organizations and across the industry.

Whether it's navigating the complex new consumer journey, utilizing emerging tools and technology like AI and Blockchain, redefining relationships within the organization and with agency partners, insights and analytics have never been better positioned to lead.

The question is: "How?!"

Join us to hear from marketing, business and insights leaders navigating the paradigm shift and redefining their insights – from the function itself and the evolving analytical toolkit, to how insights are being leveraged differently to not just inform, but actually set and drive organizational strategy and actions.

Navigate a plan of adaption with clear takeaways on how you can better integrate insights and analytics to lead the creative/content brief, drive organizational and business strategy, and optimize marketing communications ROI.

Converge is a conference that has been developed for those working in the confluence of primary business intelligence data, behavioral and third-party data sets. It is a collegial forum where those specializing in digital analytics, data science, consumer insights, and market research come together to expand their networks and knowledge. Specifically, you'll learn:  

• How to merge large business operations and third-party data streams with smaller, targeted, proactively collected traditional MRX data to derive real, actionable insights
• New ways to inform brand strategy and find new customers
• Schematics to build a department that can effectively harness the collective power of research, data analytics and data science
• Procedures that ensure the integrity and quality of data co-mingled from various sources
• The device, media, and communication trends you need to analyze critical consumer data
• To develop a well-defined, fully integrated data ecosystem to empower brand and market access strategy and improve sales alignment

Sessions that are trending from our conference program:

Transforming Ho-Hum Support Functions into Full-Fledged Business Partners

Growing amounts of data create opportunities for Insights functions to support other business units. See how skills traditionally used by strategy, insights and business analytics groups helped a finance function at a global cosmetics company move from standard reporting to value-added insights generation.

Market Segmentation in the Digital Age

With the advent of big data, digital marketing, and mobile everything you might be wondering whether survey-based market segmentation is still relevant. It is! But that doesn't mean that you can do it the same old way. 

How Riot Games Scores Big With Data Analytics

See how this leading video game developer (League of Legends) and esports tournament organizer combines player telemetry, social science research, and data scraped from web sources to analyze market trends and connect with players around the world.

Join us in LA December 10-11 to witness the evolution of insights!

Feel good about your investment in Converge! All our revenue is invested in data quality standards, legal and business advocacy, education, certification and direct support to enable our members to thrive in an evolving insights industry and drive business impact. Join us!