Providing units on hand, units sold, period and regional comparisons and more, point-of-sale (POS) data can be a robust source for insights concerning market size, share, and trends over time. Think of POS data as a census of all items and brands bought in particular time periods, regions, and categories (e.g., men’s running shoes). Capturing spending habits, payment methods, home delivery, online/offline trends and then layering in such data as regional population growth and weather patterns can bolster predictive power even further.Global EventFri. April 10, 20202:00 PM to 3:00 PM
Talking Tuesdays begins April 14th at 5PM PDT
Introducing Talking Tuesdays, distance learning and socializing for insights and analytics professionals happening on the SECOND TUESDAY of the month and accessible right from your socially distant location via Zoom.Chapter Event
Related ChapterTue. April 14, 20205:00 PM to 6:30 PMWebinar
- Jade Cusick, Global Chief Client Officer, Kantar Health
- Robert Furberg, Senior Clinical Informaticist, RTI International
Counting steps was just the beginning. From fitness bands to clothing – worn during exercise, all day and in industrial settings – technology continues to advance to track sleep patterns, caloric intake, peak level and resting BP, post-exercise recovery, insulin levels and more. We typically think of this data in a closed circuit between device and consumer, but it takes on an entirely different context when shared with marketers, retailers, health care providers, and insurance companies. How do consumers feel about sharing this data?Global EventTue. April 21, 20202:00 PM to 3:00 PM
- Kristine Remer, UX Researcher/CX Strategist
UX Research Is Not a Synonym for Usability Testing
Usability testing makes up a tiny fraction of the UX research discipline. Learn about the different types of UX research, when to apply them, and ways to communicate and design actionable insights, such as task analyses and empathy maps. If you’d like to gain a broad understanding of UX research or learn more about the intersection between UX and product management—this session is for you.Chapter Event
Related ChapterFri. April 24, 20209:30 AM to 11:30 AMWebinar
- Nishat Mehta, President, IRI Media Center of Excellence
- Leslie Wood, Chief Research Officer, NCSolutions
Consumer packaged goods companies and others have relied on purchase panels for decades to understand, for lack of a better phrase, “who buys what and how much.” Technology advances and the availability of new(ish) data (e.g., purchase history via loyalty cards, online and offline footprints, media consumption data) have changed the game, providing brands with the ability to make quicker, more personal and relevant connections with buyers. We’ll take a look at how these evolving technologies are changing advertising, marketing activation and measurement.Global EventFri. April 24, 20202:00 PM to 3:00 PM
- Megan Peitz, Founder, Numerious Inc.
Why, When, and How to Use Conjoint in Your Research
Date: May 5, 2020
Time: 2:00 PM EasternChapter Event
Related ChapterTue. May 5, 20202:00 PM to 3:00 PM
With rapidly evolving news about the status of COVID-19, we have decided to postpone this event. Once things become more certain, the Philadelphia Chapters of Insights Association and QRCA will investigate new dates, potentially in the early fall, to reschedule this event. We hope everyone stays safe and healthy during these times.Chapter Event
Related ChapterThu. May 7, 2020 (All day)POSTPONED
The insights and analytics industry continues to transform at a rapid pace, but how are we preparing our skillsets and talents to prepare for the NEXT evolution of our industry. NEXT is transforming to focus on preparing you!
Join us for fresh ideas, new research techniques and concepts, and unbiased, practical training to expand your perspectives and boost the skills of your entire insights team.
Level Up Your Influence – Engage your audience, make the case for innovation, tell a more compelling data story, become a better negotiator – Be more influential.
Level Up Your Skills – Master essential ready-to-apply research techniques with objective, hands-on training.
Level Up Your Decision Making – Make more informed investment decisions when evaluating research tools & tech by learning about them first hand.
Level Up Your Methods – Be the first to see new vetted and objective research on research aimed at improving data quality and process efficiency.
Level Up Your Innovation – Get current on emerging and potentially disruptive concepts and clearly articulate their relevance to your business and to your clients.
Level Up Your Network – Meet industry veterans, entrepreneurs and disruptors who can connect the dots, provide ideas and inspiration, and be vital resources for growth.ConferenceMon. June 1, 2020 8:30 AM to Wed. June 3, 2020 4:00 PMVirtual
Join Us at the CEO Summit Canada 2020 - June 15-17 in Toronto!
Stay tuned for details. Questions? Please contact us.
The Canadian Advisory Council of the Insights Association is thrilled to invite you to attend our second annual CEO Summit Canada.
Long a flagship forum attracting chief executives from marketing research companies, we're excited to host this unique event in Toronto, Canada's world-class business nexus.
Tangible solutions to the toughest insights business problems draw leading executives to CEO Summits year after year, but the process of arriving at answers – through thoughtful conversations and collaborative peer discussions – is what makes this event unlike any other.
A keen focus on the future – revealing trends and innovations presented by partnered clients – makes the event essential to decision-makers leading insights and data analytics businesses or departments.
What makes this program as entertaining as it is valuable is its intimacy, candor, lively banter and unpredictable twists and turns. That's all part of the design; spontaneous, genuine, high-level dialogue that leads in all directions yielding attendee satisfaction higher than any other Insights Association conference.
The Summit is designed for C-level executives of marketing research and data analytics firms as well as corporate insights and data analytics function leaders who must stay ahead of global industry issues and who seek business partnerships to improve their capabilities, deliverables and value.
Be challenged and enjoy open, honest and energetic conversations with the brightest minds the insights and data analytics industry has to offer.
Join us! This event is expected to sell out as attendance is strictly limited to ensure attendee success. We look forward to welcoming you at the Omni King Edward in Toronto!ConferenceMon. June 15, 2020 12:00 PM to Wed. June 17, 2020 4:00 PMToronto