Interviewing research participants online has never been easier. Whether you're in the B2B or B2C boat, online qualitative research offers private and candid feedback, on-the-go and in-the-moment attitudes, and a wide array of multimedia responses for unique expression and new insights. This fun and informative session will detail the most popular online interview methods, explain how to determine the best method and tool for your study, and describe what to expect in the process.

Meetup with fellow insights professionals on Thursday, April 18 for a short "walk and talk" along the world-renowned Port of San Francisco Embarcadero.

Join market research colleagues at our local Metro West NEIA Research Rendezvous Happy Hour!

Date/Time: Wednesday, April 24th, 2019, 5:30PM to 7:30PM
Location: Bentley University's Center for Marketing Technology

Customer Journey Mapping Initiatives:  

Best Practices, Digital Ethnography Case Study & Tips

Customer Journey Mapping success relies on more than past market research or an impressive map and report, it involves following a proven framework that engages the right client team to focus and hear the right voice of the customer when they’re engaged in the right journey.  

You will learn:

How to Use Digital Ethnographies to Unlock Your Customers’ World

Discover how you can use digital ethnographies to get closer to your customers – in their homes, workplaces, where they shop, hang out, go out to eat – wherever they spend time in their day-to-day lives. Our expert presenters will share tips for a successful study as well as things to consider when choosing a platform provider.

To remain integral in the business decision process, Insights teams must remain in touch with key data sets and all stakeholders. Learn how corporate insights departments can take advantage of data hunger to elevate their position by evolving into a proactive Insights consulting team.

Key takeaways:
- A framework for transformation
- How to break organizational silos
- Wins & Watch-outs: Critical lessons learned from success and failure

Sponsored by Insights Loft and Focus Vision, the Greater New York Insights Association is delighted to have you attend our Spring Lunch and Learn. 

Attendance will include chapter members, (with a focus on Young Professionals), and students. Students from NYU, Iona College, and Queens College will be in attendance.

Gaining widespread buy-in and support early in the insights process is critical to ensuring findings have the “legs” to reach the desired goal. We’ll share ideas on how best to engage stakeholders well in advance of launching projects.

Key takeaways:
- Optimizing the project scoping process during pre-meetings
- Engaging business partners throughout the process
- Transforming presentations into moderated discussions that include what steps will be taken with the findings

Join us as the Insights Association Southeast Chapter Spring Event in beautiful New Orleans, LA.