- Lisa Wilding-Brown – Innovate, Global Operations, Innovate
- Baillie Buchanan – Research For Good, Co-Founder, Research For Good
- Andrew Cannon – GRBN, Executive Director, Global Research Business Network
Deliver Great Research Participant Experiences
Seven in 10 research participants report negative experiences from the research process that reflect poorly on the study sponsor AND cause poor data quality.
You can manage the process and reverse that outcome. In fact, many successful companies already have transformed the research process into a positive customer touchpoint and improved data quality. You can, too!