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Upcoming Webinars & Events

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View Past Webinars & Events

  • The Y Conference

    Qualitative research and behavioral science are quickly evolving to fill knowledge gaps in a world changing as quickly as the next news cycle.
    Through IA’s new Y Conference you’ll discover the power of Why – why consumers make the decisions they do and why researchers and brands don’t fully understand these motivations.

    Discover…

    • How an innovative combination of on- and off-line qual methods helped Coca-Cola reveal long-hidden insights into the attitudes, expectations, and challenges of youth in Quebec.
    • How to perform naturalistic analysis of materials from focus groups, IDIs, and asynchronous methods.
    • Optimal procedure for systematic, computer-assisted qualitative analysis of MR and sociological investigations to translate findings into practical insights, guidance and solutions for your clients.
    • A true understanding of people with disabilities and practical tips to make your research accessible to all.
    • How Peter Drucker’s “Oscillation Principle” – tapping into the best attributes of virtual and F2F – inspired enhanced collaboration and innovation – with Delta Faucet.
    • Unexpected benefits of virtual “in-store” research and the ways iterative learning loops speed final design, format, and packaging – with with DRY Soda.
    • Much more!

    Plus, we’ll take a candid look at:

    • Ensuring a diverse & representative sample
    • Addressing and mitigating bias
    • The latest innovations in the areas of in-person and online qual
    • Data Privacy issues – important guidance you can’t afford to miss

    We’ll sit down with Fred Dust, author of the groundbreaking new book, Making Conversation: Seven Essential Elements of Meaningful Communication.

     

    Platinum Sponsors

     

     

     

     

     

     

     
    Conference
    Tue. March 9, 2021 10:00 AM EST to Wed. March 10, 2021 5:00 PM EST
    Online
  • Communities and the Art of Choice

    • Jason Solack
    • Laura Setter

    Panels. Boards. Communities. Regardless of their origin and make-up, organizations strive to learn from their customers in an effort to drive customer-centric growth.

    Webinar
    Tue. March 16, 2021
    1:00 PM to 2:00 PM
    EDT
    Online
  • #MRX Madness

    • AJ Keirans, DISQO

     

    Come join the Greater New York Chapter of the Insights Association for a fun night of trivia, laughs, and prizes.

    One of the things that we all love to do regardless of our preferred methodology or focus is to answer questions, it’s what we do.

    Chapter Event

    Related Chapter

    • Greater New York Chapter
    Tue. March 16, 2021 6:00 PM EDT
    Virtual - Zoom
  • Town Hall: Rebooting Face-to-Face Research

    • Tiffany Hays
    • Jorge Martínez-Bonilla
    • Caron Merrill - CVS Health
    • Aryn O'Donnell
    • Melanie Courtright – Insights Association

    Photo courtesy of The Schlesinger Group.

    Webinar
    Fri. March 19, 2021
    1:00 PM to 2:00 PM
    EDT
    Online
  • Spring Fling: Networking & Game Night!

    Join us for an evening of networking & friendly competition!

    We'll be gaming the night away on Spatial Chat - a virtual game platform full of all our favorite 'bar' games.

    Come, kick off spring with some conversation & community with your insights colleagues!

    We'll provide the links. You provide your drinks.

    Everyone in the industry welcome!

    Registration by March 21st, appreciated.

    Register Here

    Chapter Event

    Related Chapter

    • Philadelphia Chapter
    Mon. March 22, 2021
    6:00 PM to 8:00 PM
    EDT
    Virtual Event - Zoom
  • Northwest Chapter Presents the first Talking Tuesday of 2021

    • Meegan Thye, President, FocusVision
    • Mary Ann Mendez , Research Accessibility Consultant

    Save the date! The program will be announced soon! You will be sure to enjoy networking opportunities along with our well-received content. 

    Chapter Event

    Related Chapter

    • Northwest Chapter
    Tue. March 23, 2021 5:00 PM PDT
    Virtual
  • Diversity in Sample Webinar

    • Carlos Garcia, CEO, Garcia Research
    • Bianca Pryor, Vice President of Consumer Insights/Content Optimization, BET
    • Jeremy Zogby, Editor, Main St. – K St. IntelligenSEER
    • Crystal Kendrick, President , The Voice of Your Customer,

    We would like to give special thanks to our sponsors Dynata and Lucid for helping make this GLC Diversity and Education virtual event happen! 

    Chapter Event

    Related Chapter

    • Great Lakes Chapter
    Wed. March 24, 2021 11:30 AM EDT
    Register Here: https://dynata.zoom.us/meeting/register/tZAlceygrDstGd1eQ2zekPyQ-EGKVR66CK0B
  • Business Development Workshop - Improve Your Presentation, Negotiation & New Prospect Qualification Skills

    • Tom Batchelder

    The recent inability to connect in person with prospective clients has upped the stakes on each interaction. You may have come to doubt your ability to develop rapport, build trust, and truly engage your audience when not sharing the same physical space.

    Help is on the way.

    Webinar
    Tue. March 30, 2021
    2:00 PM to 3:00 PM
    EDT
    Online
  • Using Text Analytics to Analyze Open-ended Questions

    This Hands-on Workshop will be held in the Research Rockstar virtual classroom.

    Date: April 6th and 7th, 2021

    Time: 10:30am – 12:00pm

    Please visit the event page to sign up for this workshop. 

    Chapter Event

    Related Chapter

    • New England Chapter
    Tue. April 6, 2021
    10:30 AM to 12:00 PM
    EDT
  • Curiosity: The Leadership Skill for Uncertain Times

    • Alison Horstmeyer – Intrinsic Curiosity

    The key to unlock agility, innovation, and healthy workplace dynamics

    Senior leaders and employees in all roles across industries are experiencing unprecedented challenges associated with both the constant change and uncertainty of the business landscape.

    Webinar
    Tue. April 13, 2021
    2:00 PM to 3:30 PM
    EDT
    Online

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About Us

As the leading voice, resource and network of the marketing research and data analytics community, the Insights Association helps its members create competitive advantage. All our revenue is invested in quality standards, legal and business advocacy, education, certification and direct support to enable our members to thrive in an evolving industry and drive business impact.

The 2019 IA Code of Standards and Ethics for Marketing Research and Data Analytics may be found here.

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About Our Members

Our members are the world's leading producers of intelligence, analytics and insights defining the needs, attitudes and behaviors of consumers, organizations and their employees, students and citizens. With that essential understanding, leaders can make intelligent decisions and deploy strategies and tactics to build trust, inspire innovation, realize the full potential of individuals and teams, and successfully create and promote products, services and ideas. 

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(202) 800-2545
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