Southwest Chapter

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Board of Directors

  • Mara Riemer
    Mara Riemer
    Brunswick Group
    President
  • Leslie Willis
    Leslie Willis
    Panasonic - Smart Mobility
    President-Elect
  • Chris Connolly
    Chris Connolly
    The Logit Group
    Vice President
  • Ellen Pieper
    Ellen Pieper
    Research Results
    Immediate Past President
  • Bethany Moffett
    Bethany Moffett
    Delvinia
    Secretary
  • Greg Carter - Consumer Opinion Services
    Greg Carter - Consumer Opinion Services
    Consumer Opinion Services, Inc.
    Treasurer
  • Nancy Hernon, PRC
    Nancy Hernon, PRC
    G3 Translate
    Assistant Treasurer
  • Ari Zelmanow
    Ari Zelmanow
    Panasonic - Smart Mobility
    Director at Large
  • BJ Gerjes
    BJ Gerjes
    Creative Consumer Research
    Director at Large
  • Geoff Norby
    Geoff Norby
    Global Accent
    Director at Large
  • Joseph Wylie
    Joseph Wylie
    Precision Sample
    Director at Large
  • Kelly Kitchens
    Kelly Kitchens
    ProdegeMR
    Director at Large
  • Stephanie Napolitano
    Stephanie Napolitano
    Consumer Opinion Services
    Director at Large
  • Alice Butler – M/A/R/C Research
    Alice Butler – M/A/R/C Research
    M/A/R/C Research
    Past President Advisory Committee Chair
  • Jeb Bullis
    Jeb Bullis
    Voxco
    Advisor
  • Lisa Hazen
    Lisa Hazen
    Nuance
    Advisor
  • Jami Pulley
    Jami Pulley
    Veridata Insights
    Advisor

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As the leading voice, resource and network of the marketing research and data analytics community, the Insights Association helps its members create competitive advantage. All our revenue is invested in quality standards, legal and business advocacy, education, certification and direct support to enable our members to thrive in an evolving industry and drive business impact.

The 2019 IA Code of Standards and Ethics for Marketing Research and Data Analytics may be found here.

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Our members are the world's leading producers of intelligence, analytics and insights defining the needs, attitudes and behaviors of consumers, organizations and their employees, students and citizens. With that essential understanding, leaders can make intelligent decisions and deploy strategies and tactics to build trust, inspire innovation, realize the full potential of individuals and teams, and successfully create and promote products, services and ideas. 

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