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Microsoft Research + Insights
Our mission is to empower every person and organization on the planet to achieve more.
About Research + Insights at Microsoft
Research + Insights is a diverse team of more than 70 research consultants and data scientists with backgrounds in market research, business consulting, statistics, finance, data engineering, project management, and more. Research + Insights is a central team that supports the research needs of Marketing & Consumer Business (MCB) as part of Brand, Advertising & Research (BAR) for all six of Microsoft’s solution areas. Research + Insights stewards millions of dollars of research working with over 500 stakeholders to conduct more than 600 research and insights studies each year.
Research + Insights’ team designs research strategies for all six of Microsoft’s solution areas using a variety of data sources and methods, including quantitative research, product telemetry, business analytics, predictive analysis, qualitative research, social intelligence, market and competitive analysis, and descriptive analysis.
Over the last decade, Research + Insights has collected more than 10 million top-of-mind responses, conducted more than 500 thousand customer interviews, connected 832 million consumers to revenue, and influenced billions of dollars in revenue.
Contact Tanya.Pinto@Microsoft.com for more information.