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Simulated Test Market

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  • What Is Market Research?

A type of laboratory experiment that aims to imitate real life, where respondents are selected, interviewed, and then observed making or discussing their purchases. Simulated test markets can lead to mathematical models used to forecast factors such as awareness, trial, sales volumes, impact on other products etc.

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About Us

As the leading voice, resource and network of the marketing research and data analytics community, the Insights Association empowers intelligent business decisions. All our proceeds are invested in advocacy, education, certification and direct support to enable our members to thrive in an evolving industry and drive business impact.

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Membership Benefits

Companies and individuals working in marketing research and analytics succeed when they have...

  • The knowledge and skills to generate marketing insights and analytics effectively and efficiently
  • The commitment to do so with integrity
  • The support network to grow their business and careers in new directions

The Insights Association supports its members to achieve these goals.

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Contact Us

1156 15th Street NW, Suite 302
Washington, DC 20005
202.800.2545
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© Insights Association 2018