A term developed to describe the financial value of a brand to the bottom line profit of a business.
As the leading voice, resource and network of the marketing research and data analytics community, the Insights Association empowers intelligent business decisions. All our proceeds are invested in advocacy, education, certification and direct support to enable our members to thrive in an evolving industry and drive business impact.
Companies and individuals working in marketing research and analytics succeed when they have...
The Insights Association supports its members to achieve these goals.