The Insights Association aims to serve as a conduit for the development and evaluation of industry best practices and professional standards. The agenda for the development of professional standards and industry best practices is set by Insights Association membership, through the Professional Standards Committee.
During the past few years there has been a great deal of discussion in survey research concerning the problem of non-response. While always a concern, there was a general feeling among practitioners as early as 1970 that non-response was becoming a growing problem.
With the emergence and general acceptance of online samples for market, opinion, and social research comes a responsibility to measure and ensure the quality of research results using such samples. A number of concerns about sample quality have been raised across the industry.
The CMOR-MRA Interviewer/Supervisor Training Modules help foster excellence in telephone survey call center management and interviewing.
The emergence of social media has transformed the way people communicate online, providing forums in which we express opinions about products, policies, people and everything else that affects our lives. Market researchers have devised and applied myriad technologies and techniques–including the creation of research communities, blog mining, text analytics, etc.–in an effort to observe and interact with individuals and extract sentiments expressed within this popular medium.
MRA (now Insights Association) and IMRO published this simple guide to Social Media Research (SMR) in 2010 in order to help researchers identify and find answers to the most important questions to SMR techniques
Best practices for measuring brand equity
1-page best practice paper on telephone monitoring/recording
The Marketing Research Association (MRA) and the entire survey, opinion and marketing research profession stands opposed to so-called "push polling," which is not polling at all – it is a form of political campaign messaging or negative phone banking fraudulently disguised as polling.
Produced by a joint MRA and QRCA committee, this 2001 Qualitative Handbook on Recruting and Facility Management includes (1) a step-by-step recruiting handbook, and (2) a "how to" guide for setting up a
1-page best practice paper on the Telephone Consumer Protection Act (TCPA) and calls to cell phones
As the leading voice, resource and network of the marketing research and data analytics community, the Insights Association empowers intelligent business decisions. All our revenue is invested in quality standards, legal and business advocacy, education, certification and direct support to enable our members to thrive in an evolving industry and drive business impact.
Our members are the world's leading producers of intelligence, analytics and insights defining the needs, attitudes and behaviors of consumers, organizations and their employees, students and citizens.
With that essential understanding, leaders can make intelligent decisions and deploy strategies and tactics to build trust, inspire innovation, realize the full potential of individuals and teams, and successfully promote their products, services and ideas.
The Insights Association directly supports its members to achieve these goals.
