The Insights Association is pleased to support and share with its membership guidance issued by The Market Research Society (MRS) on Mobile Optimization – the process of adjusting research designs to ensure ideal access to surveys and data collection on any device.
Best Practices
The Insights Association aims to serve as a conduit for the development and evaluation of industry best practices and professional standards. The agenda for the development of professional standards and industry best practices is set by Insights Association membership, through the Professional Standards Committee.
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The Physician Payments Sunshine Act
Last Updated:
October 22, 2018Read MoreOn August 1, 2013, the first reporting period under the Physician Payment Sunshine Act began.
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CASRO on the Definition of Response Rates
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August 29, 2018Read MoreDuring the past few years there has been a great deal of discussion in survey research concerning the problem of non-response. While always a concern, there was a general feeling among practitioners as early as 1970 that non-response was becoming a growing problem.
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ESOMAR/GRBN GUIDELINE FOR ONLINE SAMPLE QUALITY
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August 23, 2018Read MoreWith the emergence and general acceptance of online samples for market, opinion, and social research comes a responsibility to measure and ensure the quality of research results using such samples. A number of concerns about sample quality have been raised across the industry.
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Survey Call Center Interviewer/Supervisor Training Modules
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July 2, 2018Read MoreThe CMOR-MRA Interviewer/Supervisor Training Modules help foster excellence in telephone survey call center management and interviewing.
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Social Media Guidelines
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April 12, 2018Read MoreThe emergence of social media has transformed the way people communicate online, providing forums in which we express opinions about products, policies, people and everything else that affects our lives. Market researchers have devised and applied myriad technologies and techniques–including the creation of research communities, blog mining, text analytics, etc.–in an effort to observe and interact with individuals and extract sentiments expressed within this popular medium.
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Insights Association's Guide to the Top 16 Social Media Research Questions
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March 14, 2018Read MoreMRA (now Insights Association) and IMRO published this simple guide to Social Media Research (SMR) in 2010 in order to help researchers identify and find answers to the most important questions to SMR techniques
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Brand Equity Models and Measurement
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March 14, 2018Read MoreBest practices for measuring brand equity
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Call Monitoring and Recording Notification: Best Practices for Survey, Opinion and Marketing Research
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March 14, 2018Read More1-page best practice paper on telephone monitoring/recording
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"Push polls" - Deceptive Advocacy/Persuasion Under the Guise of Legitimate Polling
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September 12, 2016Read MoreThe Marketing Research Association (MRA) and the entire survey, opinion and marketing research profession stands opposed to so-called "push polling," which is not polling at all – it is a form of political campaign messaging or negative phone banking fraudulently disguised as polling.