The emergence of social media has transformed the way people communicate online, providing forums in which we express opinions about products, policies, people and everything else that affects our lives. Market researchers have devised and applied myriad technologies and techniques–including the creation of research communities, blog mining, text analytics, etc.–in an effort to observe and interact with individuals and extract sentiments expressed within this popular medium.

MRA (now Insights Association) and IMRO published this simple guide to Social Media Research (SMR) in 2010 in order to help researchers identify and find answers to the most important questions to SMR techniques

Best practices for measuring brand equity

1-page best practice paper on telephone monitoring/recording

The Marketing Research Association (MRA) and the entire survey, opinion and marketing research profession stands opposed to so-called "push polling," which is not polling at all – it is a form of political campaign messaging or negative phone banking fraudulently disguised as polling.

Produced by a joint MRA and QRCA committee, this 2001 Qualitative Handbook on Recruting and Facility Management includes (1) a step-by-step recruiting handbook, and (2) a "how to" guide for setting up a

1-page best practice paper on the Telephone Consumer Protection Act (TCPA) and calls to cell phones

Best practices for using multiple modes of data collection

The Interactive Marketing Research Organization (IMRO, at the time a division of the Marketing Research Association) developed this seminal document

Although existing regulations on caller identification (caller ID) at the state and federal level apply primarily to telemarketers, or to intent involving fraud or other criminal activity, policymakers are considering legislation prohibiting various deceptive caller ID practices and there are exi