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Wearables Webinar

Webinar Series – Next Generation Data: Capture & Analysis

Counting steps was just the beginning. From fitness bands to clothing – worn during exercise, all day and in industrial settings – technology continues to advance to track sleep patterns, caloric intake, peak level and resting BP, post-exercise recovery, insulin levels and more. We typically think of this data in a closed circuit between device and consumer, but it takes on an entirely different context when shared with marketers, retailers, health care providers, and insurance companies. How do consumers feel about sharing this data? How are brands approaching the ask, gaining consent and maintaining trust? What data is being used? How is this data being applied with other datasets to gain insights? What does the future hold?

Presented by: Jade Cusick, Kantar, Health, Robert Furberg, RTI International & Chris Martin, FlexMR

Sign up for this webinar, or the entire Webinar Series – Next Generation Data: Capture & Analysis!
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Apr
21
2:00 – 3:00 PM EDT

Presenters

  • Jade Cusick
  • Robert Furberg
  • Chris Martin

About Us

As the leading voice, resource and network of the marketing research and data analytics community, the Insights Association helps its members create competitive advantage. All our revenue is invested in quality standards, legal and business advocacy, education, certification and direct support to enable our members to thrive in an evolving industry and drive business impact.

The 2019 IA Code of Standards and Ethics for Marketing Research and Data Analytics may be found here.

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About Our Members

Our members are the world's leading producers of intelligence, analytics and insights defining the needs, attitudes and behaviors of consumers, organizations and their employees, students and citizens. With that essential understanding, leaders can make intelligent decisions and deploy strategies and tactics to build trust, inspire innovation, realize the full potential of individuals and teams, and successfully create and promote products, services and ideas. 

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(202) 800-2545
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