Customer Journey Mapping Initiatives:
Best Practices, Digital Ethnography Case Study & Tips
Customer Journey Mapping success relies on more than past market research or an impressive map and report, it involves following a proven framework that engages the right client team to focus and hear the right voice of the customer when they’re engaged in the right journey.
You will learn:
- The framework needed for a successful Customer Journey Mapping initiative
- Digital ethnography platform capabilities needed to successfully conduct CJM research & analysis
- How digital ethnography was used by BCEN (The Board of Emergency Nursing) association to improve the certification & recertification Customer Journey
This event is free for Insights Association Members and students; $20 for Non-Members. Lunch is included.
Thursday April 25: