Attend a conference in 2018 and you’ll hear more research clients are asking for new and creative ways to deliver insights and research reports. The days of 100+ page PowerPoint decks are gone, but research consultants are looking for ideas for how to get their message to clients without falling back on the deck.
In this session, Casey Bernard will discuss the opportunity for leveraging one of the newest growing mediums for communication: podcasts. What does a podcast research delivery sound like? How can you incorporate your visual stimuli as well and produce an engaging, shareable, exciting deliverable? Attend the November 14th, 2018 Webinar to find out.
This event is offered at no cost to both members and non-members.
Casey Bernard began her career in Marketing research in 2003 after receiving her MSMR from UT Arlington. She worked for research agencies and advertising agencies on major CPG, financial services, and utility brands in both traditional marketing research studies and early social media research. Today, she works as an independent qualitative research consultant in Austin, Texas.
In 2016, she began producing a podcast for a social media client with a friend who has a significant YouTube following. In 2018 the podcast launched a new concept for her research work as she saw the opportunity for research professionals to tap into the medium for producing more engaging reports.
Her company, Nimble Market Research, became Nimble Modern Radio as Casey is now consulting both research professionals and small businesses on podcast production.