With the rise of consumer-centric marketing, the opportunities to leverage unaided conversations already happening across social media go well beyond the basic monitoring of the early days. The evolution of social listening to social intelligence - and the need to break down the walls of siloed insights - is here. In this webinar, we’ll provide a look at how social listening has moved into social intelligence, sharing the latest in data sources, access and advanced analytics. Our discussion will include examples of how artificial intelligence and machine learning, combined with human expertise in market research, are making it possible to bridge the complex world of unstructured data with the one of unanswered business questions to deliver truly consumer-centric insights.
Earn 1 Professional Researcher Certification (PRC) Credit after viewing the webinar