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A Moveable Feast of Qualitative Research in SF
Start your week off right with this event featuring TWO speaker-led sessions happening consecutively at THREE of San Francisco's great qualitative research locations. Walking shoes are recommended.
Empathetic AI for Qualitative Research at Scale, Michelle Zhou & Patrick McDarrah, Juji.io
Human-driven interviews are time-consuming and difficult to scale. To more efficiently collect better qualitative data, Juji built a platform for creating empathetic AI interviewers — chatbots that conduct 1:1 interviews at scale and automatically infer interviewee insights including needs, interests and personality.
Compared to other conversational AI/chatbots, an empathetic AI differentiates in 3 areas:
- Chat in free-text with active listening capabilities.
- Reading between the lines during a chat to infer a user’s characteristics
- Rapid customization and deployment (e.g., in minutes)
This Makes Me Feel: Capturing and Measuring Emotions in UX, Sarah Garcia, UEGroup
Newsflash: we all have feelings. We experience them all the time, and those feelings are heightened when using a new product. The “feelings” or emotional experience is an important piece in the overall user experience of a product, but it is also an elusive piece. How to best capture the emotional experience is an important question in the field and UX professionals are tackling it in a number of different ways.
In this talk, we will present our journey at UEGroup to understand how to best capture and quantify emotions in a lean way. Listen to seasoned UX researchers discuss how we settled on using a self-reporting tool, and compare it to other methods of emotion capturing.
$15 Member | $20 Non-member
Member Special! Members are encouraged to register a non-member guest at the member rate.