Space is limited, register now!
Join us for this unique luncheon in downtown Portland, Oregon, where we'll discuss the question that still doesn't seem to be settled:
Is it "Marketing Research," or "Market Research"?
Speaker: Roger Straus, PhD, The Blackstone Group
Understand the similarities, differences, and synergies between the complementary insight disciplines of marketing research and marketing research and how they apply to one’s own practice and/or to meeting one’s corporate needs.
$25 Non-member | $20 Member
Registration includes lunch, speaker and networking
Member Special! Members are encouraged to register a non-member guest at the member rate.
Sensemaker, story-teller, leading-edge marketing researcher and applied sociologist, Roger A. Straus has held executive level positions in such leading custom research houses as GfK, TVG, Opinion Research Corporation, and the Blackstone Group. A true hybrid researcher, he has been responsible for hundreds of quantitative surveys (typically involving advanced analytics), and has moderated over a thousand focus groups, interviews and other qualitative projects across industries from biopharmaceuticals and energy/utilities through insurance/financial services, retail and industrial studies, even the circus. After receiving his PhD in Sociology from the University of California, Davis, Roger co-founded the Association for Applied and Clinical Sociology and remains a leader in sociological practice community.
He has published many articles on marketing research and social science, a recent eBook on focus groups, two textbooks on sociological practice, books for clinicians and the general public, one of which has been a best seller. He lives in West Linn. A revised edition of Mr. Straus' ebook on focus groups is now in press from PMP/Paramount Books as a conventional book.